GreenRoad Wins Fleet World Honours Technology Award

Second Year in a Row GreenRoad is Recognized for Improving Driver Safety and
Fuel Economy
LONDON--(Business Wire)--
GreenRoad, a global pioneer in improving driving behavior, today announced that
it has won the Technology Award in the 2009 Fleet World Honours. The trophy was
presented at a special ceremony held at the Royal Automobile Club, Pall Mall on
Wednesday, May 20th. This award follows GreenRoad`s previous success in the
environment category at the Fleet World Awards 2008.

The Fleet World Honours are presented annually to those motor manufacturers,
service companies and individuals who have, in the opinion of the judges,
achieved the highest possible level of excellence in their sector. The judging
panel is chaired by industry professional George Emmerson, who has managed
fleets at IBM, NHBC and Black Horse Agencies. Members of the judging panel
include Ken Rogers, John Kendall, and Ross Durkin from Fleet World`s editorial
team, and fleet manager Jackie Pomfrett. Residual value, maintenance cost and
reliability data is also provided by ALD Automotive, Masterlease and ING Car
Lease. Market value data is provided by EurotaxGlass, CAP Motor Research and
Vehicle Information Publishing.

Commenting on the award, Chairman of Judges George Emmerson said: "GreenRoad
SafetyCenterTM uses in-vehicle technology to improve driving behavior in a real
and measurable way. It includes real-time, in-vehicle feedback; coaching;
web-based reporting; and risk analysis tools. The result is an immediate
reduction in crashes, better fuel economy, lower C02 emissions and a reduction
in the overall cost of operating vehicles. At a time when businesses are looking
for new ways to control fleet operating costs, these are benefits that cannot be
overlooked."

Fleet World editor Ken Rogers commented: "The technology behind the GreenRoad
SafetyCenter is extremely clever, but the way in which the management
information is presented makes it very easy to use. We have seen several case
study reports about the effectiveness of the system, which clearly demonstrate
the potential savings - both direct and indirect."

Commenting on the high level of interest in this year`s awards, Fleet World
managing editor, Ross Durkin, said: "Despite the difficult economic conditions,
we had a tremendous number of entries in this year`s Fleet World Honours - a
sign not only of the significance of the awards themselves, but also of the
tremendous level of service, innovation and competition that exist within the
fleet industry today. Those who have won can be justifiably proud of their
achievement."

GreenRoad`s service combines patented in-vehicle technology with integrated
Web-based applications that continuously rate driving skills and behavior,
provide drivers feedback as they drive and sustain behavior improvements through
constant reinforcement. Sensors analyze up to 120 separate types of driving
events in five categories - speed handling, cornering, lane handling, braking
and acceleration. Patented algorithms associate risk with vehicle movement and
categories of driving and automatically assess driver safety. Drivers receive
in-vehicle feedback in the form of a red-yellow-green LED display. This data
feed also automatically updates the online reports and analysis available to
drivers and fleet managers via GreenRoad SafetyCenter, a Web portal to
reporting, risk analysis and coaching tools.

About GreenRoad

GreenRoad is the pioneer and world`s leading provider of a comprehensive service
to improve driving behavior. GreenRoad helps commercial fleets, insurers and
consumers measure, improve and sustain safe and fuel-efficient driving behavior.
The service integrates real-time, in-vehicle feedback, coaching, reporting and
risk analysis tools to empower drivers to improve immediately. GreenRoad`s
system is cost-effective, automated and fully scalable. The company is
headquartered in Redwood City, California, with Sales offices throughout the US
and UK and an R&D Center in Israel.

UK customers include T-Mobile, PHS Datashred, Staffordshire County Counciland
Balfour Beatty Utility Solutions. GreenRoad is backed by Benchmark Capital,
Virgin Green Fund, Amadeus Capital Partners and Balderton Capital. For more
information, visit www.greenroad.com

Editorial contact:
Samantha Blau
Porter Novelli for GreenRoad
(312) 856-8814
Samantha.Blau@porternovelli.com

Copyright Business Wire 2009