ModiFace Debuts Five iPhone Virtual Makeover Applications

User Takes Picture; App Automatically Modifies Photo with Beauty Simulation

TORONTO, May 27 /PRNewswire/ -- ModiFace, Inc., developer of advanced cosmetic
surgery and beauty-related visualization tools including LiftMagic.com and
ReShapr.com, today announced the release of five cosmetic makeover
applications for the Apple iPhone.

ModiFace recently upgraded its technology based on years of hands-on cosmetic
research. The technology employs unique facial recognition and calibration
techniques that result in instantaneous, realistic beauty simulations
performed on user-uploaded photos. The new iPhone applications stem from
popular websites created by ModiFace, and are based on direct research in
consultation with plastic surgeons, weight loss clinicians and color
cosmeticians.

"With ModiFace's new applications for iPhones, device owners can take pictures
and gain realistic visualizations in a variety of beauty areas," said Dr.
Parham Aarabi, founder and CEO of ModiFace. "All of our applications are fully
automatic, requiring no manual calibration. Just snap a photo and let the
application do the work."

ModiFace has released the following applications within the past few weeks:

-- WeightMirror - WeightMirror instantly modifies a photograph to
simulate
weight loss up to 50 pounds, showing before and after pictures in
comparison.
-- ColorTry - Want to try on a new hair color before it is permanent?
ColorTry allows device owners to visualize themselves with close to
100
different colors and shades.
-- NewBeauty - As an anti-aging application, NewBeauty instantly adjusts
photos to reflect how users would look a few years younger. The
simulation shows the subject with fewer wrinkles, less age spots, a
smaller nose and several other customizable options.
-- Makeup - Makeup instantly applies cosmetic products of any shade,
including lipstick, blush and eye-shadow to the subject of any
photograph.

-- HairMixer - With HairMixer, iPhone users can take pictures of
themselves
and instantly apply pictures found online or taken by their iPhone to
simulate what they would look like with a specific hairstyle. This
will
be ModiFace's latest iPhone app, which is slated to be released
early June.

In addition to the company's web and mobile applications, ModiFace also offers
widget versions of its applications. Sites that currently employ ModiFace
widgets include popular social networking sites, various beauty and weight
loss blogs such as http://howshouldiloseweight.com, as well as tanning
websites such as http://picturetan.com.

All ModiFace applications for the iPhone are available through the Apple app
store. For more information on ModiFace's technology and other products,
please e-mail us at info@modiface.com.

About ModiFace, Inc.
Founded in 2007 by University of Toronto Professor Parham Aarabi, ModiFace,
Inc. has developed a face detection and modification platform that can
automatically and nearly instantaneously simulate makeup, anti-aging, weight
loss, cosmetic surgery and hair style changes. ModiFace's proprietary
technology currently powers nearly 30 websites, social networking
applications, branded makeover tools, as well as iPhone applications, and is
used by nearly 500,000 unique users who generate nearly 4,000,000 photo
modifications every month.

COMPANY CONTACT
Lisa Leung
ModiFace, Inc.
(647) 350-6525
lisa@modiface.com

SOURCE ModiFace, Inc.

Lisa Leung of ModiFace, Inc., +1-647-350-6525, lisa@modiface.com