Best Buy Awards Kaspersky Lab 2009 BRAVO! for Innovation in Leadership

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Wed May 27, 2009 11:07am EDT

  WOBURN, MA, May 27 (MARKET WIRE) -- 
Kaspersky Lab, a leading developer of Internet threat protection
solutions that defend against computer viruses, spyware and all forms of
malicious software, is the proud recipient of the prestigious BRAVO!
Award, presented by the consumer electronics leader, Best Buy.

    The BRAVO! Award was given to Kaspersky Lab for Innovation in leadership
as part of Best Buy's pioneering Subscription Software Service. This
service allows customers to easily "subscribe" to Kaspersky anti-virus
and Internet security software when purchasing desktop, laptop and
netbook computers at Best Buy. When enrolled in the Subscription Software
Service, programs such as operating systems, security suites and office
productivity software can be automatically renewed and updated, ensuring
customers have easy access to the most current software versions and
features. A variety of payment options for the Subscription Software
Service are available, and the service can be cancelled at any time for a
full refund of unused prepaid months.

    Kaspersky Lab was one of the first vendors to participate in this program,
ensuring its users receive the most current protection and innovative
features from its award-winning Kaspersky Internet Security and Kaspersky
Anti-Virus products, without needing to manage the renewal process.

Quote:


Justin Priestley, Senior Vice President Consumer Sales
Kaspersky Lab Americas

    
"Kaspersky Lab is honored to receive this prestigious award from such
a valued retail partner. We are committed to offering comprehensive
security protection, and we share Best Buy's enthusiasm for a seamless
customer experience. This innovative program offers both convenience and
peace of mind to our Best Buy end user, and we're thrilled to be a part
of this revolutionary new service."

    Now in its 10th year, Best Buy's BRAVO! Award program honors manufacturers
and vendors whose innovative and exceptional work exceeds expectations and
achieves outstanding results. Best Buy's award committee evaluates
hundreds of nominees and chooses annual winners in several categories,
considering factors including technology leadership, honesty and
integrity, responsiveness, growth initiatives, partnering acumen, and
speed to market.

    About Kaspersky Lab

    Kaspersky Lab is the world's largest privately-held Internet Security
company, providing comprehensive protection against all forms of IT
threats such as viruses, spyware, hackers and spam. The company's
products provide in-depth defense at work, at home and on the road for
home and mobile users, small and medium sized businesses and large
enterprises, protecting more than 250 million systems around the globe.
Kaspersky Lab technology is also incorporated inside the products and
services of approximately 100 of the industry's leading IT, networking,
communications and applications solution vendors. For further information
about the company, please visit www.kaspersky.com. For the latest
in-depth information on security threat issues and trends, please visit
www.viruslist.com. For the most up-to-date world security news, visit
www.threatpost.com.

    About Best Buy Co., Inc.

    With operations in the United States, Canada, Europe, China and Mexico,
Best Buy is a multinational retailer of technology and entertainment
products and services with a commitment to growth and innovation. The Best
Buy family of brands and partnerships collectively generates more than $45
billion in annual revenue and includes brands such as Best Buy;
Audiovisions; The Carphone Warehouse; Future Shop; Geek Squad, Jiangsu
FiveStar; Magnolia Audio Video; Napster; Pacific Sales; The Phone House;
and Speakeasy. Approximately 155,000 employees apply their talents to help
bring the benefits of these brands to life for customers through retail
locations, multiple call centers and Web sites, in-home solutions, product
delivery and activities in our communities. Community partnership is
central to the way we do business at Best Buy. In fiscal 2009, we donated
a combined $33.4 million to improve the vitality of the communities where
our employees and customers live and work. For more information about
Best Buy, visit www.bestbuy.com.

    

Press/Analyst Contact:
Greg Sabey
Kaspersky Lab Americas
P: + 1 781 503 2654
E: Email Contact

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