Mercent Announces Native Support for Fulfillment by Amazon (FBA), Launches New Merchants on Mercent Retail and FBA

SEATTLE, WA, May 27 (MARKET WIRE) --
Mercent(TM), a leading provider of online marketing technology and
services for retail merchants, today announced full SAAS platform
integration with Amazon.com's Fulfillment by Amazon (FBA) Web services.
Mercent clients can now automate and manage cross-channel order
fulfillment through Fulfillment by Amazon using Mercent Retail.

Mercent also announced that a renowned Italian automotive brand is
actively utilizing Mercent Retail for e-commerce product feed
optimization and integration with Fulfillment by Amazon -- to promote its
entire catalog of luxury lifestyle products to consumers in the North
American market.

"Mercent is pleased to be the first Amazon Certified Integrator to launch
complete and turnkey support for the Fulfillment by Amazon (FBA) program,"
said Mercent CEO Eric Best. "Mercent now improves online sales and profits
for more than 100 of the world's largest and most successful retailers,
including a growing stable of luxury brands."

Mercent provides enterprise retailers the ability to optimize product
merchandising on Amazon.com and other online consumer shopping
destinations, and efficiently process high order and payment volumes
through the Selling on Amazon (formerly Merchants at Amazon.com) and
Fulfillment by Amazon programs.

Mercent is the first Amazon.com marketplace integrator to offer automated
support of Fulfillment by Amazon, designed to support profitable,
high-volume product sales for large sellers on Amazon. Fulfillment by
Amazon provides merchants with outsourced warehousing and logistics
services that utilize Amazon's distributed retail infrastructure.

Mercent supports through FBA both Amazon.com fulfillment (for items sold
on Amazon.com) as well as Basic fulfillment (for items sold on a
merchant's own Web site as well as non-Amazon marketplaces such as eBay).
As always, for Selling on Amazon sellers, Mercent handles all feeds
related to orders, acknowledgements, adjustments and fulfillment. For
FBA, Mercent allows retailers to flag, on a per-product basis, which
products (ASINs) will be distributed by Amazon fulfillment centers,
independent of the point of sale.

For sellers participating in the Selling on Amazon program, Mercent's FBA
support directly impacts sales performance on Amazon.com. Amazon.com
customers are more likely to buy when they can take advantage of FBA
benefits such as reduced shipping latency and participation in the Super
Saver and Amazon Prime Shipping programs. Due to these benefits, products
fulfilled through FBA and managed by Mercent may rank higher in Amazon.com
product search results and win placement within the Amazon Buy Box on a
given Amazon Single Detail Page.

Mercent helps leading online retailers drive revenues and profits through
ecommerce shopping channels like Amazon.com by providing consolidated feed
management, reporting and optimization tools through the on-demand Mercent
Retail platform. Mercent is recognized by many in the ecommerce industry
as the only shopping feed management vendor to provide a complete
marketplace integration that includes automated delivery of order data
from third-party marketplaces directly into the retailer's existing
inventory and fulfillment systems.

Information regarding Mercent Retail marketplace, shopping feed and paid
inclusion management technology, Mercent Performance marketing services,
and the complete list of online marketing channels included in the
Mercent Shopping Network is available at www.mercent.com.

About Mercent

Mercent provides online marketing technology and services to help retail
merchants optimize performance across online marketing channels.
Mercent's on-demand platform, Mercent Retail, connects existing retail
management systems and The Mercent Shopping Network, a network of more
than 50 online shopping destinations including transactional marketplaces
such as Amazon.com and eBay Large Merchant Services, comparison shopping
engines (CSEs) such as Shopping.com and Shopzilla, paid inclusion
programs like Yahoo! Search Submit Pro, and affiliate marketing programs
such as LinkShare and the Google Affiliate Network. Mercent Retail makes
it easy for merchants to increase revenue and gross margins by promoting
the right products with the right merchandising offers and placement
using optimized product data feeds to these key retail channels.

Mercent customers include 1-800-Flowers, Bass Pro Shops, Brookstone,
GUESS?, L'Occitane USA, Redcats Group, REI, and other leading retailers.
Mercent is an Amazon.com Certified System Integrator, eBay Certified
Solution Provider, Buy.com Gold Certified Partner, SHOP.COM Certified Data
Feed Provider, certified Google Product Search Partner and Yahoo! Search
Submit Pro certified feed provider. Founded by veterans of Amazon.com,
Mercent is a venture-funded company based in Seattle, WA. For more
information, visit www.mercent.com.

Contact
Todd Sherman
Communications
Mercent
206-832-3900
Email Contact

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