Reportlinker Adds Telecoms - Europe - April 2009
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NEW YORK--(Business Wire)-- Reportlinker.com announces that a new market research report is available in its catalogue. Reportlinker Adds Telecoms - Europe - April 2009 http://www.reportlinker.com/p0119701/Reportlinker-Adds-Telecoms---Europe---April-2009.html About this report Mintel`s report series "Telecommunications Retailing in Europe" in 2009 covers 19 telecommunications retail markets in Europe. There are separate reports for the UK, Germany, France, Spain, and Italy as well as a pan-European report combining all countries along with an overview of the sector. Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets. The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources. With titles ranging from 'DIY Retailing in Europe' through to 'Food Retailing in Europe', each market examination includes studies of: * background economic and demographic data * market sizes * regional retailing trends and issues * market drivers * consumer expenditure * consumer trends * leading pan-European retailers * domestic retailers * market forecasts Contents Market in Brief Market size and performance Solid market growth backed by wide scale demand Leading retailers The future Report Scope Telecommunications retailing - A definition Mobile phone retailers` sales Mobile phone packages Technology definitions Abbreviations Technical notes Definitions Currencies Figure 1: Exchange rates, € to other European currencies, 2004-08 Country codes Figure 2: Country codes VAT Figure 3: Europe: Standard VAT rates, 2008 Other abbreviations European Summary The European telecommunications retail sector The European telecommunications market size and forecast Market size by country Figure 4: Consumer spending on communications, by country, 2007 Figure 5: Breakdown of spending on telecoms equipment and services, by country, 2003-08 Germany the largest market but not per capita Figure 6: Per-capita spending on communications, by country, 2007 Developing countries drawn to telecoms Figure 7: Spending on communications as a proportion of all consumer spending, 2007 Penetration rates reaching saturation Figure 8: Mobile phone penetration rates, 2008 Pre-pay helping to boost popularity Figure 9: Split of pre-pay and post-pay mobile phone deals, by country, 2008 Retail sales and forecasts Definition of the sector Outlook and forecasts Figure 10: Miscellaneous specialists sales, by country, 2004-13 Retail competitor analysis Figure 11: Retailer competitor analysis, 2007-08 Future expectations Added-services and convergence key to turnover growth The fixed-line suffers Resurgence of pre-pay Keeping the higher-spending contract customers Becoming a showcase for technology Failing to make the most of all on offer Europe - Background Data Overview The big five economies Wealthiest and poorest markets Figure 12: Europe: GDP, consumer spending and retail sales per capita, by country, 2007 Fastest growing markets Figure 13: Europe: Fastest growing economies, GDP (current prices) growth, 2003-07 Figure 14: Europe: Fastest growing retail markets, 2003-07 Summary tables Population Figure 15: Europe: Population, by country, 2003-07 GDP Figure 16: Europe: GDP, by country, 2003-07 Consumer expenditure Figure 17: Europe: Total consumer expenditure (current prices), 2003-07 Inflation Figure 18: Europe: Inflation, by country, 2003-07 All retail sales Figure 19: Europe: Retail sales, by country, 2003-07 Austria Market in brief Sector size and forecast Economic outlook Retailers` prospects Figure 20: Austria: Miscellaneous retailers` sales, 2004-13 Telecoms spending Figure 21: Austria: Consumer spending on communications, 2003-08 Price deflation Figure 22: Austria: Price index, communications, 2000-08 Telecoms equipment ownership Figure 23: Austria: Penetration of Fixed line and mobile telephones, 2005-08 Figure 24: Austria : Penetration of mobile phones and type of contract, by age bracket, 2008 Retail competitor analysis Key points Mobile network operators dominate Independent specialists and MVNOs Electricals retailers Figure 25: Austria: Leading telecoms retailers, 2007/08 Belgium Market in brief Sector size and forecast Economic outlook Retailers` prospects Figure 26: Belgium: Retail sales, 2004-13 Telecoms spending Figure 27: Belgium: Consumer spending on communications, 2003-08 Telecoms equipment ownership Figure 28: Belgium: Fixed-line and mobile telephone rates of penetration per consumer, 2000-06 Figure 29: Belgium: Evolution of phone ownership, by type of connection, 2001-06 Retail competitor analysis Key points Recent trends and developments Three network players striving for supremacy MVNOs struggling for growth? No future for Avenir Figure 30: Belgium: Leading telecoms retailers, 2007/08 Enterprise data Figure 31: Belgium: Enterprise data, 2001-06 Czech Republic Market in brief Sector size and forecast Economic outlook Retailers` prospects Figure 32: Czech Republic: Retail sales, 2004-13 Telecoms spending Figure 33: Czech Republic: Consumer spending on communications, 2003-08 Figure 34: Czech Republic: Telecommunications services spending, share by type of service, 2006-07 Price deflation in equipment, services steady Figure 35: Czech Republic: Price index, communications, 2003-07 Telecoms equipment ownership Figure 36: Czech Republic: Mobile phone ownership, by age group, 2003 and 2007 Figure 37: Czech Republic: Mobile phone vs land line, by age group, 2006 Retail competitor analysis Key points MNOs dominate mobiles distribution Recent trends and innovations Mobile advertising trialled Expanding distribution Targeting niche groups Hands-on approach Figure 38: Czech Republic: Leading mobile network operators, 2007/08 Figure 39: Czech Republic: Identified telecoms retailers, 2008 Denmark Market in brief Sector size and forecast Economic outlook Retailers` prospects Figure 40: Denmark: Retail sales, 2004-13 Telecoms spending Figure 41: Denmark: Consumer spending on communications, 2003-08 Handset prices fall, services steady Figure 42: Denmark: Price index, communications, 2003-08 Specialists` performance volatile Figure 43: Denmark: Sales of office and telecoms equipment retailers, 2003-08 Telecoms equipment ownership Figure 44: Denmark, Usage of mobile phones and advanced handset features, 2008 Figure 45: Denmark: Usage of advanced handset features, by age group, 2008 Figure 46: Denmark: Mobile phone subscriptions, 2003-08 Retail competitor analysis Key points Recent trends and developments Voluntary group Telekaeden still strong Dantalk saved but loses members Telia expands distribution Sonofon expands with partners and acquisitions TDC and 3 keen on services MVNOs enter the market Figure 47: Denmark: Leading telecoms retailers, 2007 Figure 48: Denmark: Leading telecoms network operators, 2008 Market shares Figure 49: Denmark: Leading retailers` share of telecoms spending, 2007 Enterprise and outlet data Figure 50: Denmark: Retail sale of telecommunications equipment, enterprises and employment, 2003-06 Finland Market in brief Sector size and forecast Economic outlook Retailers` prospects Figure 51: Finland: Retail sales, 2004-13 Telecoms spending Figure 52: Finland: Consumer spending on communications, 2003-08 Steady price deflation Figure 53: Finland: Price index, communications, 2003-07 Specialists` performance volatile Figure 54: Finland: Sales of office and telecoms equipment retailers, 2003-08 Telecoms equipment ownership Figure 55: Finland: Mobile phone ownership in households, 2002-07 Retail competitor analysis Key points Figure 56: Finland: Leading telecoms retailers, 2008 Enterprise and outlet data Figure 57: Finland: Office and telecoms equipment, outlet and enterprise numbers, 2003-07 France Market in brief The future Market size and performance The competitive landscape Broader market environment Key points Population growth forecast to slow Figure 58: France: Population trends, 2003-08 Figure 59: France: Population projections, by age group, 2005-45 Implications for retailers and providers Economy Inevitable recession Figure 60: France: Gross domestic product, 1996-2007 Consumer confidence undermined by economic insecurity Figure 61: France: Household consumer expenditure, 1995-2007 Plummeting consumer confidence Figure 62: France: Consumer confidence, January 1998-November 2008 Inflation falling once more Figure 63: France: Consumer prices, 2002-08 Implications for retailers and providers The market in context Key points Spending on telecommunications just behind overall spending Figure 64: France: Consumer spending on selected categories of goods, 2003-07 Spending changes Figure 65: France: Spending on telecommunications, 1996-2007 Prices in freefall Figure 66: France: Consumer prices, telecommunications 1998-2007 Mobile phone penetration Figure 67: France: Rates of fixed-line and mobile phone penetration, by age group, 2006 Figure 68: France: Rates of fixed-line and mobile phone penetration, by family status, 2006 Figure 69: France: Rates of mobile phone penetration, by region, 2006 Sector size and forecast Key points Retailers` prospects Figure 70: France: Retail sales, 2004-13 Figure 71: France: Miscellaneous specialists` sales as proportion of all non-food retail sales, 2004-13 Recent trends in French telecoms retailing Retail competitor analysis Key points Triumvirate hold the power Rise of the MVNO Competition for mobile phone retailers Growth potential Figure 72: France: Leading players in the telecoms retail sector, 2007/08 Enterprise and outlet data Germany Market in brief The future Market size and performance Mobile phone ownership Leading players Broader market environment Key points Population in decline Figure 73: Germany: Population trends, 2003-07 Figure 74: Germany: Births, deaths, immigration and emigration, 2000-07 Figure 75: Germany: Population, by age group, 2006, 2010 and 2015 Implications for telecoms Economy in recession Figure 76: Germany: Gross domestic product, 1998-2008 Implications for telecoms Weak consumer spending Figure 77: Germany: Consumer expenditure, 1999-2008 Inflation in free-fall Figure 78: Germany: Consumer prices, 1999-2008 The market in context Key points Telecoms spending Figure 79: Germany: Consumer spending on communications, 2002-08 Figure 80: Germany: Consumer spending on communications, by segment, 2007 Figure 81: Germany: Annual telephone usage, by type, 2002-07 Price deflation Figure 82: Germany: Consumer Price Index for communications, 2000-07 Figure 83: Consumer Price Index for telecommunications services, 2005-08 Telecoms equipment ownership Fixed line telephones Figure 84: Germany: Percentage of households with telecoms services and products, 2003-07 Mobile phone ownership Figure 85: Germany: Number of mobile phone users, 1992-2007 Type of mobile phone contract Figure 86: Germany: Proportion of pre-pay and contract customers, 2002-07e Sector size and forecast Key points Economic outlook Consumer outlook Retailers` prospects Figure 87: Germany: Miscellaneous specialists` retail sales, 2004-13 Retail competitor analysis Key points Network operators dominate Figure 88: Germany: Mobile phone market, share of customers, by network operator, 2003-07 Growing importance of MVNOs Consolidation among telecoms retailers Competition from outside the sector Figure 89: Germany: Leading telecoms players, 2007/08 Greece Market in brief Sector size and forecast Economic outlook Retailers` prospects Figure 90: Greece: Miscellaneous retailers` sales, 2004-13 Telecoms spending Figure 91: Greece: Consumer spending on communications, 2003-08 Telecoms equipment ownership Figure 92: Greece: Total number of mobile subscribers, 2000-07 Retail competitor analysis Key points Recent developments Network operators dominate Germanos and Alpha Copy Electrical specialists Figure 93: Greece: Leading telecoms retailers, 2007/08 Hungary Market in brief Sector size and forecast Economic outlook Retailers` prospects Figure 94: Hungary: Miscellaneous specialists` sales, 2004-13 Telecoms spending Figure 95: Hungary: Consumer spending on communications, 2003-08 Telecoms equipment ownership Figure 96: Hungary: Number of fixed line and mobile connections, 2004-08 Figure 97: Hungary: Number of calls on Fixed and Mobile networks, 1995-2007 Retail competitor analysis Key points Mobile network operators Lack of competition from MVNOs Figure 98: Hungary: Leading telecoms retailers, 2007/08 Republic of Ireland Market in brief Sector size and forecast Economic outlook Retailers` prospects Figure 99: Republic of Ireland: Retail sales, 2004-13 Telecoms spending Figure 100: Republic of Ireland: Consumer expenditure on communications, 2003-08 Telecoms equipment ownership Figure 101: Ireland: Mobile phone penetration rate, 2004-07 Figure 102: Ireland: Mobile phone users, by contract type, 2004-07 Figure 103: Ireland: Proportion of users on pre-pay and post-pay mobile phone deals, 2004-07 Retail competitor analysis Key points Recent trends and developments New kids on the block MVNO`s yet to emerge Specialist retailers tentative Figure 104: Republic of Ireland: Leading telecoms retailers, 2007/08 Enterprise data Figure 105: Republic of Ireland: Number of enterprises, 2002-06 Italy Market in brief The future Sector size and performance The competitive landscape Broader market environment Key points Dependent population growing Figure 106: Italy: Population trends, 2003-07 Figure 107: Italy: Population projections, by age group, 2007-47 Implications for retailers Economy slips into recession Figure 108: Italy: Gross domestic product, 1996-2007 Weakening consumer confidence hampers spending Figure 109: Italy: Household consumer expenditure, 1996-2007 Implications for mobile phone retailers Inflation again decelerating Figure 110: Italy: Consumer prices, 2002-07 Unemployment decline halts? Figure 111: Italy: Unemployment rate, 1998-2008 Telecoms equipment ownership and usage Figure 112: Italy: Number of active mobile phone lines and prepaid cards, 2003-07 Figure 113: Italy: Mobile phone usage, by demographic group, 2006 Figure 114: Italy: Mobile phone features used, 2006 Figure 115: Italy: Usage of selected mobile phone features, by age group, 2006 Market in context Key points Mature telecoms posts weak growth Figure 116: Italy: Consumer spending, growth in selected main categories (current prices), 2003-07 Equipment in decline, services steam ahead Figure 117: Italy: Consumer spending on communications, 2003-08 Price a major factor Figure 118: Italy: Consumer Price Index, communications, 2003-07 Sector size and forecast Key points Economic outlook Retailers` prospects Figure 119: Italy: Miscellaneous specialists` retail sales, 2004-13 Recent trends in telecoms sector Network operators` handset revenue Figure 120: Italy: Mobile telephone companies` revenues, by type, 2004 and 2007 Retail competitor analysis Key points Network operators dominate MVNOs heat up competition Services key to growth? Figure 121: Italy: Leading telecoms retailers, 2008 The Netherlands Market in brief Sector size and forecast Economic outlook Retailers` prospects Figure 122: The Netherlands: Miscellaneous retailers` sales, 2004-13 Telecoms spending Figure 123: Netherlands: Consumer spending on communications, 2003-08 Price deflation Figure 124: Netherlands: Consumer Price Index, communications, 2000-08 Telecoms equipment ownership Figure 125: The Netherlands: Mobile phone connections, 2006-08 Figure 126: The Netherlands: Annual telephone usage, by type, June 2006-June 2008 Retail competitor analysis Key points Rising consolidation Large presence of independent retailers Cut-back in handset subsidies Retailers seeking clearer differentiation Figure 127: The Netherlands: Leading telecoms players, 2007/08 Enterprise and outlet data Figure 128: The Netherlands: Enterprise and outlet numbers for telecommunications equipment retailers, 2005-08 Figure 129: The Netherlands: Number of telecommunication equipment outlets, 1995-2006 Norway Market in brief Sector size and forecast Economic outlook Retailers` prospects Figure 130: Norway: Retail sales, 2004-13 Telecoms spending Figure 131: Norway, consumer spending on communications, 2003-08 Specialists begin to lose share of all retail Figure 132: Norway: Sales of office and telecoms equipment retailers, 2003-08 Telecoms equipment ownership Saturation high, features go unused Figure 133: Norway: Share of population owning a mobile phone, 1999-2007 Figure 134: Norway: Features used on mobile phone, by gender, 2008 Figure 135: Norway: Features used on mobile phone, by age, 2008 Retail competitor analysis Key points Recent trends and developments Network operators strong in retail Branching out overseas Telekiosken expands offer and stores Non-specialists remain important Figure 136: Norway: Leading telecoms retailers, 2007 Figure 137: Norway: Leading mobile telecoms network operators, 2008 Market shares Figure 138: Norway: Leading retailers` share of telecoms spending, 2007 Poland Market in brief Sector size and forecast Economic outlook Figure 139: Poland: All food retailers` sales, 2004-13 Telecoms equipment ownership Figure 140: Poland: Total mobile phone subscribers, 1995-2007 Figure 141: Poland: Mobile phone penetration rate, 2003-07 Figure 142: Poland: Consumer Price Indices, communications, 2000-07 Retail competitor analysis Key points Recent developments Vying for top spot Rise of the MVNOs Retail competition Figure 143: Poland: Leading telecoms retailers, 2007/08 Enterprise data Figure 144: Poland: Retail enterprises, 2002-06 Portugal Market in brief Sector size and forecast Economic outlook Retailers` prospects Figure 145: Portugal: Miscellaneous retailers` sales, 2004-13 Figure 146: Portugal: Consumer spending on communications, 2003-08 Telecoms equipment ownership Figure 147: Portugal: Households with a mobile phone, 2004-08 Figure 148: Portugal: Telephone traffic, 2003-07 Retail competitor analysis Key points TMN Vodafone Optimus MVNOs Independent specialists Electricals specialists Online retailing Figure 149: Portugal: Leading telecoms retailers, 2007/08 Spain Market in brief The future Market size and performance The competitive landscape Broader market environment Key points Gradual population growth Growing population… Figure 150: Spain: Population trends, 2004-08 …is also ageing Figure 151: Spain: Population projections, by age group, 2007 and 2015 Implications for telecoms Economy The good times are over Figure 152: Spain: Gross domestic product, 1998-2008 Inflation beginning to cool Figure 153: Spain: Consumer prices, 1999-2008 Unemployment rising Figure 154: Spain: Unemployment rate, 1996-2008 Consumer confidence hitting new lows Figure 155: Spain: Consumer confidence indicator, 2005-08 Consumer spending falling Figure 156: Spain: Household consumer expenditure, 1998-2008 Implications for telecoms providers and retailers The market in context Key points Telecoms spending just below all spending growth Figure 157: Spain, Household consumer spending on selected categories of goods, 2003-07 Figure 158: Spain: Household consumer spending on telecoms as proportion of all household consumer spending, 1998-2007 Mixed price influences Figure 159: Spain: Consumer price indices for all products and selected communications areas, 2001-08 Figure 160: Spain: Consumer price index for telecommunications and fax equipment, 2001-08 Telecoms equipment ownership Figure 161: Spain: Mobile phone penetration, by age group, 2008 Figure 162: Spain: Mobile phone penetration, by region, 2008 Figure 163: Spain: Households with at least one mobile phone, by household size, 2007 Sector size and forecast Key points Economic outlook Retailers` prospects Figure 164: Spain: Retail sales, 2004-13 Figure 165: Spain: Other Specialists` sales as share of all non-food retailers` sales, 2004-13 Recent trends in telecoms retailing Retail competitor analysis Key points The big three MVNOs increasing competition Figure 166: Spain: Leading telecommunications players, 2007/08 Enterprise data Figure 167: Spain: Other specialist enterprise numbers, 2002-06 Sweden Market in brief Sector size and forecast Economic outlook Retailers` prospects Figure 168: Sweden: Miscellaneous specialists` retail sales, 2004-13 Telecoms spending Figure 169: Sweden: Consumer spending on communications, 2003-08 Figure 170: Sweden: Average annual household expenditure on telecommunications, 2003-07 Figure 171: Sweden: Average household consumption of electronic communications, 2001-07 Figure 172: Sweden: Sales of mobile phone handsets, 1993-2008 Telecoms equipment ownership and usage Figure 173: Sweden: Key indicators for the electronic communications market, 2006-08 Figure 174: Sweden: Mobile phone usage, 2008 Figure 175: Sweden: Mobile phone usage, by age group, 2008 Figure 176: Sweden: Type of mobile phone usage, 2008 Figure 177: Sweden: Mobile network operators, call plans and subscriptions brand names, 2009 Figure 178: Sweden: Mobile phone subscriptions: Share by operator, June 2008 Retail competitor analysis Key points Recent trends and developments Figure 179: Sweden: Leading telecommunications retailers, 2008/09 Market shares Figure 180: Sweden: Leading retailers share of telecoms retailers` sales, 2007 Enterprise data Figure 181: Sweden: Telecoms retailers, number of enterprises, 2003-07 Switzerland Market in brief Sector size and forecast Economic outlook Retailers` prospects Figure 182: Switzerland: Miscellaneous retailers` sales, 2004-13 Figure 183: Switzerland: Consumer spending on communications, 2003-08 Deflation for both services and equipment Figure 184: Switzerland: Price index, communications, 2005-07 Telecoms equipment ownership Figure 185: Switzerland: Number of mobile connections, 2000-07 Retail competitor analysis Key points Recent trends and developments Strong position of network operators Intense competition leads to consolidation MVNOs on the rise Electricals specialists Figure 186: Switzerland: Leading telecoms retailers, 2007/08 UK Issues in the market Key themes Definitions Abbreviations Future opportunities Exploit the need to stay connected? How to attract more female mobile phone shoppers online? Can "smartphones" offer "life-hacking" opportunities? Market in brief Network stores continue to dominate the mobile phone retail market What is worrying mobile phone retailers? 3G finally starting to take off? New stores for new products Flat-rate pricing accelerating the decline of fixed line Internal market environment Key points Gap between mobile and fixed-line revenues broadens Figure 187: UK: Fixed access and call revenues and mobile revenues, 2002-07 3G connections rising Figure 188: UK: Number of active 3G mobile connections per 100 inhabitants, 2002-07 Contract v. pay-as-you-go Figure 189: GB: Type of mobile phone contract used, 2004, 2006 & 2008 Broader market environment Key points PDI Figure 190: UK PDI: Total personal disposable income, 2003-13 Waning consumer confidence Figure 191: UK: Nationwide Consumer Confidence Index, May 2004-Jan 2009 An ageing population Figure 192: UK: Trends in the age structure of the UK population, by gender, 2003-13 Who`s innovating? Key points Carphone re-invents the mobile phone store More live handsets in store? Social networking on the move Cash-back is king Free phones come to pay-as-you-go Strengths and weaknesses Strengths Weaknesses Market size and forecast Key points Multiple phone subscriptions Figure 193: UK: Mobile phone subscribers, 2003-08 Market size and forecast Figure 194: UK retail sales of mobile phone handsets (including contract), by volume and value, 2003-13 Factors used in the forecast Sector sales and forecasts Key points Economic outlook Retail prospects Actions speak louder than words? Mobile phone specialists ONS retail sales data Figure 195: UK: Miscellaneous specialist retailers` sales, 2004-13 Retail competitor analysis Key points Leading mobile phone retailers Figure 196: UK: Leading mobile phone retailers, 2008 Network stores - O2 Network stores - the others Carphone Warehouse Phones 4U Tesco and the other supermarkets Their growth is based on: Virgin Mobile affected by Woolworths and Zavvi closures Evaluation Figure 197: UK: Leading mobile phone retailers, 2008 Brand elements Brand map Figure 198: Attitudes and usage of telecoms retail brands, January 2009 The Carphone Warehouse What the consumer thinks Figure 199: Attitudes towards the Carphone Warehouse brand of retail stores, January 2009 Phones 4U What the consumer thinks Figure 200: Attitudes towards the Phones 4U brand of retail stores, January 2009 Vodafone stores What the consumer thinks Figure 201: Attitudes towards the Vodafone brand of retail stores, January 2009 Orange stores What the consumer thinks Figure 202: Attitudes towards the Orange brand of retail stores, January 2009 O2 stores What the consumer thinks Figure 203: Attitudes towards O2 brand of retail stores, January 2009 Experience of telecoms retail brands Argos is most popular Figure 204: Consumer usage of various telecoms retail brands, January 2009 Brand intentions for telecoms retail brands 3 Store has the lowest brand consideration Figure 205: Consideration of various telecoms retail brands, January 2009 Brand satisfaction for telecoms retail brands O2 has most excellent satisfaction Figure 206: Satisfaction with various telecoms retail brands, January 2009 Round-up Brand communication and promotion Key points Networks dominate adspend in the sector Figure 207: UK: Top 25 advertising spenders in the mobile network and handset sector, 2006-08 T-Mobile trying to claw back market share Figure 208: UK: Total network subscribers, by network operators, 2003-08 Handset makers will need to up the ante And an even busier market set for 2009 Music a continuing focus of 2008 Figure 209: UK: Total advertising spend in the mobile network and handset sector, by media type, 2006-08 Where do consumers buy mobile phones? Key points Figure 210: UK: Stores where internet respondents purchased their latest main mobile from, December 2008 Networks dominate distribution Figure 211: UK: Stores where internet respondents purchased their latest main mobile from, December 2008 Independents and supermarkets stronger in-store than online Figure 212: UK: Stores where internet respondents purchased their latest main mobile from, December 2008 Women show greater preference for shopping in store Figure 213: UK: Comparison between those buying their latest main mobile via online and offline channels, December 2008 Younger consumers buying phones online Figure 214: UK: Comparison between those buying their latest main mobile via online and offline channels, by detailed demographics, December 2008 Figure 215: UK: Comparison between those buying their latest main mobile via online and offline channels, by detailed demographics, December 2008 Customers of 3 nearly twice as likely to have bought online E-commerce already an important channel Figure 216: UK: Method internet respondents used when it came to buying their latest main mobile, December 2008 Motivations for shopping at a particular retailer (online and In store) Key points Topline responses Figure 217: UK: Motivations for using a particular website or shop to buy latest main mobile handset, December 2008 20-34s more price-sensitive when it comes to the package Figure 218: UK: "Offered the cheapest deal for the package I wanted", by age group, December 2008 The handset`s the thing! Mobile phone usage habits Key points Used a lot, but not the advanced features Figure 219: UK: Mobile phone usage habits, December 2008 Men are from Mars, women are from Venus 3G exposes the generation gap In store versus online Figure 220: UK: Consumers` mobile phone usage habits, by in store/online, December 2008 Appendix - Where do consumers buy their mobile phone? Figure 221: Outlets (online and offline) internet respondents purchased their latest main mobile from, by detailed demographics, December 2008 Figure 222: Outlets (online and offline) internet respondents purchased their latest main mobile from, by detailed demographics, December 2008 Figure 223: Comparison between those buying their latest main mobile via online and offline channels, by detailed demographics, December 2008 Figure 224: Comparison between those buying their latest main mobile from a network store, independent specialist and supermarkets, by detailed demographics, December 2008 Figure 225: Method internet respondents used when it came to buying their latest main mobile, by detailed demographics, December 2008 Appendix - Motivations for shopping at a particular retailer (online and in store) Figure 226: Motivations for using a particular website or shop to buy latest main mobile handset, by detailed demographics, December 2008 Figure 227: Motivations for using a particular website or shop to buy latest main mobile handset, by detailed demographics, December 2008 Figure 228: Motivations for using a particular website or shop to buy latest main mobile handset, by detailed demographics, December 2008 Appendix - Mobile phone usage habits Figure 229: Mobile phone usage habits, by detailed demographics, December 2008 Figure 230: Mobile phone usage habits, by detailed demographics, December 2008 Figure 231: Mobile phone usage habits, by detailed demographics, December 2008 Aircall History Financial performance Store portfolio Retail offering Product offer e-commerce and home shopping Avenir Telecom Strategic evaluation History Financial performance Figure 232: Avenir Telecom: Financial performance, 2003/04-2007/08 Figure 233: Avenir Telecom: Sales by market, 2007/08 Store portfolio Bulgaria Figure 234: Avenir Telecom: Outlet data, 2007-08 Retail offering Product offer Brands Pricing Advertising and marketing e-commerce Base History Financial performance Figure 235: BASE: Financial performance, 2003-07 Store portfolio Figure 236: BASE: Outlet data, 2003-07 Retail offering Market positioning Pricing Brands e-commerce BelCompany History Financial performance Figure 237: BelCompany: Sales performance: 2004-08 Store portfolio Figure 238: BelCompany: Outlet data, 2003-07 Figure 239: BelCompany: Retail floor space, 2003-07 Retail offering Market positioning Product offer Pricing e-commerce Belgacom History Financial performance Figure 240: Belgacom: Financial performance, 2003-07 Figure 241: Belgacom: Turnover, by business unit, 2003-07 Figure 242: Belgacom: Active customers, 2003-07 Figure 243: Belgacom: Handset sales, 2003-07 Fixed Line Services (FLS) International Carrier Services (ICS) Store portfolio Retail offering Product offer e-commerce Bouygues Telecom Strategic evaluation History Financial performance Figure 244: Bouygues Telecom: Financial performance, 2003-07 Store portfolio Figure 245: Bouygues Telecom: Outlet data, 2004-08 Retail offering Product offer e-commerce The Carphone Warehouse Strategic evaluation History Carphone and Best Buy Financial performance Figure 246: The Carphone Warehouse: Group financial performance, 2003/04-2007/08 Business segments Figure 247: The Carphone Warehouse: Distribution division turnover, 2003/04-2007/08 Retail (including Online) Figure 248: The Carphone Warehouse: Retail turnover, 2003/04-2007/08 Turnover by country Figure 249: The Carphone Warehouse: Group turnover, by region, 2003/04-2007/08 Store portfolio Figur To order this report: Reportlinker Adds Telecoms - Europe - April 2009 http://www.reportlinker.com/p0119701/Reportlinker-Adds-Telecoms---Europe---April-2009.html More market research reports here! Reportlinker Nicolas: nbo@reportlinker.com US: (805)-652-2626 Intl: +1 805-652-2626 Copyright Business Wire 2009
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