Skinny Nutritional Corp. Announces Agreement to Acquire "Skinny" Trademarks for $750,000

Transaction Expected to Improve Gross Margins
BALA CYNWYD, Pa.--(Business Wire)--
SKINNY NUTRITIONAL CORP.(OTCBB:SKNY), today announced it has entered into an
agreement with Peace Mountain Natural Beverages Corporation to acquire the
trademark "Skinny Water" and other related "Skinny" Marks.

Ron Wilson, Chief Executive Officer stated "Owning these trademarks directly is
expected to have a significant positive impact on our gross margins. In
addition, the acquired trademarks go beyond Skinny Water to include Skinny Teas,
Skinny Smoothies, Skinny Shakes, Skinny Java, and others. Further, the ownership
of a family of "Skinny" trademarks will allow the company to pursue an
aggressive national and international distribution plan to build "Skinny"
beverages into a global brand."

In consideration for the acquisition of the trademarks, Skinny Nutritional will
pay to Peace Mountain an aggregate amount of $750,000 subject to the terms of
the purchase agreement. In addition, in connection with this transaction, Peace
Mountain`s principal officer will enter into a consulting agreement to provide
consulting services to Skinny Nutritional in connection with its acquisition and
exploitation of the trademarks. Skinny Nutritional will also issue to Peace
Mountain`s principal officer in consideration of the foregoing, warrants to
purchase shares of common stock. Closing of the transaction is subject to
customary conditions, including Skinny Nutritional`s receipt of stockholder
approval to increase its authorized capital stock, which will enable the warrant
to be exercisable. The agreement to acquire the trademarks was entered into in
connection with the company`s agreement with Peace Mountain to settle the
pending arbitration proceeding.

The Skinny Water lineup features six great tasting flavors, including Acai Grape
Blueberry (Hi-Energy), Raspberry Pomegranate (Crave Control), Orange Cranberry
Tangerine (Wake Up) Goji Fruit Punch (Shape), Lemonade Passionfruit (Total-V),
and Peach Mango Mandarin (XXX-Detox). Every bottle of Skinny Water has calcium,
potassium, and EGCG and has zero calories, sugar, sodium, no preservatives, and
all natural colors and flavors.

About Skinny Nutritional Corp.

Headquartered in Bala Cynwyd, Pa., Skinny Nutritional Corp. is the exclusive
worldwide distributor of Skinny Water®, a zero-calorie, zero-sugar, zero-sodium
and zero-preservative enhanced water. Skinny Water comes in six great tasting
flavors that include Acai Grape Blueberry, Goji Fruit Punch, Peach Mango
Mandarin, Raspberry Pomegranate, Orange Cranberry Tangerine and Lemonade
Passionfruit. Skinny Nutritional Corp. also expects to launch additional branded
products, including Skinny Tea®, and other Skinny branded beverages. For more
information, visit www.SkinnyWater.com.

SAFE HARBOR STATEMENT

This news release contains forward-looking statements as defined by the Private
Securities Litigation Reform Act of 1995. Forward-looking statements include
statements concerning plans, objectives, goals, strategies, future events or
performance and underlying assumptions and other statements, which are other
than statements of historical facts. When used in this release, the words
"believe," "anticipate," "think," "intend," "plan," "will be," "expect," and
similar expressions identify such forward-looking statements. These statements
are subject to uncertainties and risks including, but not limited to, risks set
forth in documents filed by the Company from time to time with the Securities
and Exchange Commission. All such forward-looking statements, whether written or
oral, and whether made by, or on behalf of, the Company, are expressly qualified
by these cautionary statements and any other cautionary statements which may
accompany the forward-looking statements. In addition, the Company disclaims any
obligation to update any forward-looking statements to reflect events or
circumstances after the date hereof.

Skinny Nutritional Corp.
Don McDonald
CFO
610-784-2000 Ext 103
don@skinnyco.com

Copyright Business Wire 2009