Security Global Investors and Rydex Investments Launch Unified Brand Strategy
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ROCKVILLE, MD, May 27 (MARKET WIRE) --
Security Global Investors today announced the launch of a brand strategy
that reflects its recent integration with Rydex Investments. The combined
asset management business will operate as SGI|Security Global Investors
-- a brand name that represents its complete range of investment
management capabilities available to institutional clients and financial
intermediaries.
"Since the SGI/Rydex integration earlier this year, we have enjoyed
significant momentum in our institutional and financial intermediary
businesses, including strong investment management performance and
positive net sales across our product offerings despite a challenging
market environment," says Rich Goldman, CEO at Security Global Investors.
"Our new brand strategy reflects the best of what each firm has to offer
and will enable us to more effectively compete in a crowded marketplace."
Institutional Marketplace Brand - SGI|Security Global Investors
SGI|Security Global Investors will continue to serve as the brand name in
the institutional marketplace, where Security Global Investors has gained
increased recognition among institutional consultants and clients. The
firm's institutional brand, SGI|Security Global Investors, will also
continue to apply to its separately managed account (SMA) offerings, which
are designed for the high net worth advisory segment.
Financial Intermediary Marketplace Brand - Rydex|SGI
In the financial intermediary market, the firm will build on Rydex's brand
recognition among wealth managers and financial advisors, while also
reinforcing Security Global Investors' expertise with fundamental,
actively managed investment strategies. Rydex|SGI will replace the Rydex
Investments brand name in the financial intermediary space to showcase
the firm's comprehensive investment management capabilities, including:
fundamental fixed-income, global, value and growth equity strategies, as
well as '40 Act alternative investment strategies and asset allocation
solutions.
As part of the firm's unified branding strategy, the web addresses for
Rydex Investments' public and financial professional web sites will
redirect indefinitely to www.rydex-sgi.com/index.shtml and
www.rydex-sgi-fp.com.
In addition, the Rydex|SGI brand name will apply to the following Rydex
and Security Funds, and eventually to the firm's variable insurance
trust
lineup.
Former Brand New Brand
Rydex Managed Futures Strategy Fund Rydex|SGI Managed Futures Strategy
Fund
Rydex Multi-Hedge Strategies Fund Rydex|SGI Multi-Hedge Strategies
Fund
Rydex Alternative Strategies Rydex|SGI Alternative Strategies
Allocation Fund Allocation Fund
Rydex Essential Portfolio Aggressive Rydex|SGI Essential Portfolio
Aggressive
Rydex Essential Portfolio Conservative Rydex|SGI Essential Portfolio
Conservative
Rydex Essential Portfolio Moderate Rydex|SGI Essential Portfolio
Moderate
Rydex Global 130/30 Strategy Fund Rydex|SGI Global 130/30 Strategy
Fund
Rydex Global Market Neutral Fund Rydex|SGI Global Market Neutral Fund
Rydex International Opportunity Fund Rydex|SGI International Opportunity
Fund
Rydex All-Cap Opportunity Fund Rydex|SGI All-Cap Opportunity Fund
Security Global Fund Rydex|SGI Global Fund
Security All Cap Value Fund Rydex|SGI All Cap Value Fund
Security Large Cap Value Fund Rydex|SGI Large Cap Value Fund
Security Mid Cap Value Fund Rydex|SGI Mid Cap Value Fund
Security Small Cap Value Fund Rydex|SGI Small Cap Value Fund
Security Equity Fund(R) Rydex|SGI Equity Fund
Security Mid Cap Growth Fund Rydex|SGI Mid Cap Growth Fund
Security Select 25 Fund Rydex|SGI Select 25 Fund
Security Small Cap Growth Fund Rydex|SGI Small Cap Growth Fund
Security Alpha Opportunity Fund Rydex|SGI Alpha Opportunity Fund
Security U.S. Intermediate Bond Fund Rydex|SGI U.S. Intermediate Bond
Fund
Rydex's traditional lineup of leveraged and inverse mutual funds or
target beta products will continue to carry the Rydex brand name, as will
the firm's exchange traded products.
"As a combined firm, we believe that we are well-positioned to meet the
diverse and evolving needs of institutional investors and financial
intermediaries alike by providing high quality, innovative investment
management solutions and outstanding service," says Goldman. "The launch
of a unified brand strategy represents a milestone for our firm in
presenting this value proposition to the marketplace."
About SGI | Security Global Investors and Rydex|SGI
SGI|Security Global Investors represents the asset management arm of
Security Benefit Corporation, a diversified financial holding company.
SGI|Security Global Investors consists of Security Global Investors, LLC,
Security Investors, LLC and Rydex Investments. Rydex Investments is the
primary business name for PADCO Advisors, Inc. and PADCO Advisors II, Inc.
The combined firm manages approximately $17 billion in assets, and offers
institutional investors and financial intermediaries a broad spectrum of
traditional and nontraditional investment options that span five distinct
disciplines -- actively managed specialty fixed-income, value, growth and
global equity strategies, as well as quantitative investment management
solutions.
For more complete information regarding the funds, click here for a
prospectus. Investors should consider the investment objectives, risks,
charges and expenses of a fund carefully before investing. The fund's
prospectus contains this and other information about the fund. Read the
prospectus carefully before you invest or send money.
The alternative funds may not be suitable for all investors because of the
sophisticated and aggressive investment techniques the funds employ, such
as leverage, derivatives and short selling. See a prospectus for
additional details on these and other risks.
The funds are distributed by Security Distributors, Inc. (SDI) and/or
Rydex Distributors, Inc. (RDI). Security Global Investors(SM) is the
investment advisory arm of Security Benefit Corporation (Security
Benefit). Security Global Investors consists of Security Global
Investors, LLC, Security Investors, LLC and Rydex Investments. Rydex
Investments is the primary business name for PADCO Advisors, Inc. and
PADCO Advisors II, Inc. SGI, SDI, Rydex Investments and RDI are
affiliates and are all subsidiaries of Security Benefit.
Contact:
Dawn Kahler
301.296.5360
Email Contact
Copyright 2009, Market Wire, All rights reserved.
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