Successful Play for iCueTV`s Interactive Applications at Recent CableLabs` tru2way Interop

Company Tests Well with Variety of Set-Top Boxes and User Agents
CHERRY HILL, N.J.--(Business Wire)--
iCueTV, Inc., a leading provider of interactive applications that enhance the
television experience, successfully tested its platform with developers and
hardware manufacturers during a week of laboratory sessions at the tru2way/EBIF
interoperability event held at CableLabs` Colorado facilities, May 4-9, 2009.
iCueTV`s complete suite of APIs allows other set-top box (STB) applications and
content providers to easily "plug in" to iCueTV`s back-end fulfillment solution
ultimately allowing for voting, polling, lead generation, data analysis, RFI`s,
audio and video downloads, product purchase and click to email.

"During the test session our ETV/EBIF application and ETS platform demonstrated
a capability to run on a variety of set-top boxes from Motorola, Scientific
Atlanta and ADB including the legacy DCT2000. Our application was successfully
launched and ran on a variety of user agents including CableLabs, BIAP, Time
Warner Cable, and TVWorks," said Patrick Huegel, vice president of development,
iCueTV. "The record number of companies participating at this event was a great
testament to the maturation and expansion of tru2way. It was a tremendous
opportunity to interact and have discussions with all the major iTV providers
and find common implementation solutions."

A record 22 companies representing content and hardware sectors participated at
this spring event allowing iCueTV to demonstrate its adaptive platform. iCueTV
continues to showcase its back end fulfillment platform and its compatibility
with existing and emerging platforms including EBIF and OCAP.

About iCueTV

iCueTV is actively engaged in supporting interactive applications that enhance
the television experience for cable companies, developers, broadcasters and
advertisers with an innovative suite of business and management tools that
create opportunities for true commerce driven interactivity: click to email,
voting, polling, lead generation, data analysis, RFI`s, audio and video
downloads and product purchases. The iCueTV system is the industry`s most
intuitive fulfillment platform.

The system is already active with several highly integrated fulfillment partners
and third party payment gateways. iCueTV partners with leading service
providers, technology suppliers, and application developers to create the
perfect product. For more information, please visit www.icuetv.com.

iCueTV
Media Contact:
Samantha Cornog, 203-451-5618
scornog@icuetv.com

Copyright Business Wire 2009