Research and Markets: Theme Parks In The United States 2009 Report Offers A Review Of Recent Theme Park Activity And Proprietary Consumer Data On Spending And Attitudes

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/0033df/theme_parks_in_the) has
announced the addition of the "Theme Parks in the United States 2009" report to
their offering.

The domestic theme park industry has enjoyed several years of growth but is
hitting a bump in 2009 with the global recession and cutbacks on vacation
spending. Theme park operators have kept busy not only with new rides and
attractions, but also with aggressive new pricing promotions. In this report,
the author offers a review of recent theme park activity and proprietary
consumer data on spending and attitudes.

Analysis and insights offered include:

* How strategies differ for destination and regional theme parks
* Why destination parks may suffer more than regional parks in 2009
* Which alternative entertainments consumers are turning to
* How parks differentiate themselves through advertising
* What new rides/attractions and promotions are on offer from leading parks
* Which demographics drive the theme park business
* Where park visitors are buying their tickets and what they would pay more for
* How different types of theme park attractions rank in popularity
* Which consumers are most likely to visit theme parks on overnight vacation

Key Topics Covered:

* Scope and Themes
* What you need to know
* Definition
* Data sources
* Sales data
* Consumer survey data
* Abbreviations and terms
* Executive Summary
* Growth of theme park revenues slows with economy
* Disney parks dominate in number of visitors drawn
* Attendance growth challenged by pullback in tourism
* Theme parks face competition from at-home entertainment and cheaper
alternatives
* Most parks find unique point of differentiation in television advertising
* Families with children drive the theme park business
* Visitors strongly drawn by new rides and features
* The internet is a critical channel for price promotions
* Empty nesters are a growing segment worth targeting
* Asian Americans and the late teen female demographic are also notable
* Market Size and Forecast
* Competitive Context
* Segment Performance
* Leading Theme Parks
* Television Advertising
* Pricing Promotions
* Change in Spending
* The Draw of Thrills and Attractions
* Ancillary Purchases
* Teenage Visits to Theme Parks
* Appendix: Trade Associations

Companies Mentioned:

* Anheuser-Busch Companies Inc
* Avis Budget Group, Inc.
* Busch Entertainment Corporation
* Facebook, Inc.
* Federal Reserve System
* Flickr
* Google, Inc.
* Greenfield Online
* InBev USA
* International Association of Amusement Parks and Attractions
* Metro-Goldwyn-Mayer Inc.
* MTV Networks
* National Association for Stock Car Auto Racing (NASCAR)
* Nintendo of America Inc.
* Office of Travel and Tourism Industries
* Paramount Parks Inc.
* Pixar Animation Studios Inc
* Public Broadcasting Service
* Six Flags, Inc.
* Sony Corporation of America
* Sporting Goods Manufacturers Association (SGMA)
* The Conference Board
* The Hertz Corporation
* U.S. Bureau of Labor Statistics
* U.S. Bureau of the Census
* Universal Studios Inc.
* US Department of Commerce
* Walt Disney Parks & Resorts

For more information visit
http://www.researchandmarkets.com/research/0033df/theme_parks_in_the

Laura Wood
Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716

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