Farmer John Becomes Official Marketing Partner of the LA Sports & Entertainment Commission

LOS ANGELES--(Business Wire)--
Farmer John has signed on as an Official Marketing Partner of the LA Sports &
Entertainment Commission (LASEC), it was announced today by Kathryn Schloessman,
LASEC president.

Founded in Los Angeles in 1931, Farmer John is proud of its heritage and
tradition as a leading branded food manufacturer and marketer in the West.
Farmer John provides fresh products that create full-flavored meal experiences
throughout each day. The company is well known for their association with local
sports and entertainment as the official provider of the "Dodger Dog" for over
50 years. Farmer John is active in the Los Angeles community and proud of its
association with the UCLA Mattel Children`s Hospital and its support of local
schools, charities and civic organizations.

As part of Farmer John`s Official Marketing Partnership, Greg Longstreet,
President, was nominated to serve on LASEC`s board of directors. Longstreet
manages all aspects of the company which has $600M in annual revenues and over
2,000 employees located in California.

"We are pleased that Greg and Farmer John are now on our team. They make a
perfect addition and we look forward to working together," commented
Schloessman.

"We see this partnership with LASEC as a great opportunity to grow our consumer
base and extend our brand reach through networking, marketing and community
involvement," said Longstreet. "We look forward to the benefits of being
associated with the organization`s first rate activities and we are proud to
work with LASEC in their goal of attracting major sporting and entertainment
events to the City of Los Angeles."

LASEC is the official organization for the City of Los Angeles to seek, host,
promote and retain major sporting and entertainment events that positively
impact the local economy by attracting visitors to the city, giving them a
reason to stay longer and return more frequently. Other official marketing
partners of the organization include American Airlines, Classic Party Rentals,
Enterprise Rent-A-Car, First American Title Insurance Company, LA INC. The Los
Angeles Convention and Visitors Bureau, Majestic Realty Co., Madame Tussauds,
Longo Toyota-Scion-Lexus and Penske Automotive Group, Sprint, and Wachovia.
LASEC is a private, nonprofit organization and an affiliate of LA INC. The Los
Angeles Convention and Visitors Bureau.

LA Sports & Entertainment Commission
Kathryn Schloessman, President
213-236-2381
kschloessman@lasec.us

Copyright Business Wire 2009