TomTom Teams with Target Chip Ganassi Racing and Earnhardt Ganassi Racing with Felix Sabates as Sponsor for the 2009 IndyCar and NASCAR Sprint Cup Series Season

* Reuters is not responsible for the content in this press release.

Wed May 27, 2009 12:25pm EDT

CONCORD, Mass.--(Business Wire)--
TomTom Inc. today announces that it will become an associate sponsor of Target
Chip Ganassi Racing and Earnhardt Ganassi Racing with Felix Sabates for both the
IndyCar Series and the NASCAR Sprint Cup Series (NSCS) during the 2009 racing
season. TomTom will be the primary sponsor for multiple races of the No. 10
Honda Dallara driven by Dario Franchitti in the IndyCar Series, and the No. 1
Chevrolet driven by Martin Truex Jr.in the NASCAR Sprint Cup Series. 

"We are very excited about the partnership with Target Chip Ganassi Racing and
Earnhardt Ganassi Racing," said Tom Murray, vice president of market development
at TomTom Inc. "As IndyCar and NASCAR continue to capture the attention of race
fans and drivers everywhere, this partnership provides TomTom with an ideal
means of reaching our target audience throughout the race season. We are excited
by the opportunity to partner with organizations such as Target Chip Ganassi
Racing and Earnhardt Ganassi Racing, and by the opportunity to promote the
TomTom brand in conjunction with Target." 

The No. 10 and No. 1 cars, as well as the driver and crew uniforms, will
prominently display the TomTom logo throughout the 2009 race seasons. The TomTom
logo and brand colors will also be featured as the primary paint scheme at
several races throughout the year. Earnhardt Ganassi Racing driver Aric Almirola
first debuted the TomTom paint scheme on the No. 8 Chevrolet at Las Vegas Motor
Speedway on March 1 of this year. The TomTom paint scheme will return to the
track on the No. 10 Honda Dallara for the IndyCar Series race at Milwaukee, WI
on May 31. TomTom will follow Milwaukee with races at Pocono, PA on June 7
(NSCS), Newton, IA on June 21 (IndyCar) and Loudon, NH on June 28 (NSCS). 

"Whether they are driving from track to track to see their favorite drivers race
throughout the season or just commuting from home to work, portable navigation
devices offer real benefits to race fans everywhere," said Chip Ganassi Racing
Teams President, Steve Lauletta. "The partnership between TomTom, Target Chip
Ganassi Racing and Earnhardt Ganassi Racing will help both TomTom and Target
drive awareness of their brands with the huge number of race fans who are
watching IndyCar and NASCAR Sprint Cup Series racing each week. We look forward
to a successful partnership in 2009, and to seeing our drivers navigate
themselves into the winner`s circle all year." 

TomTom is the world`s leading navigation solutions provider. The Company`s
products are developed with an emphasis on innovation, quality, ease of use,
safety and value. TomTom's products include all-in-one navigation devices which
enable customers to navigate right out of the box; these are the award-winning
TomTom GO family, the TomTom XL and TomTom ONE ranges. Both CNET and
LAPTOPMagazine recognized the TomTom GO 740 LIVE with "Best of CES" awards.
Additionally, TomTom`s revolutionary Fold & Go EasyPort mount won the 2009
International CES Innovations Design and Engineering Award in the In-Vehicle
Accessories product category. 

"I`m very excited to be driving the TomTom car in Milwaukee and Iowa during the
2009 IndyCar Series," said Dario Franchitti. 

Franchitti, the 2007 Indianapolis 500 winner and IndyCar Series Champion, is the
most decorated IndyCar Series driver in history to hail from Great Britain. He
returns to open wheel racing in 2009 after spending last season in NASCAR.
Franchitti already has begun adding to his tally of career wins in 2009 by
capturing his 19th victory at the prestigious Grand Prix of Long Beach in Round
2 of the IRL schedule. 

"This is a great opportunity for me to represent a world-renowned brand such as
TomTom," said Martin Truex Jr. 

Truex has a total of 128 starts in the NSCS, with one win, 12 top-five finishes,
34 top-10 results, and two pole awards. The Mayetta, NJ native made his mark in
the NASCAR Sprint Cup Series after claiming his first pole award, seven top-five
finishes, 14 top-10s, and his career first victory at Dover International
Speedway during the 2007 season. The win catapulted Truex and his team into the
Chase for the Sprint Cup where they finished 11th in the 2007 points standings.
Truex is a two-time winner of the Nationwide Series Championship in 2004 and
2005. 

TomTom will feature NASCAR and IndyCar race previews, updates, and features on
its blog site, located at www.clubtomtom.com. For a complete selection of TomTom
portable navigation devices online, visit www.target.com. For more information
on TomTom, go to www.tomtom.com. 

About TomTom

TomTom NV is the world`s leading navigation solutions provider. TomTom's
products are developed with an emphasis on innovation, quality, ease of use,
safety and value. TomTom's products include all-in-one navigation devices which
enable customers to navigate right out of the box; these are the award-winning
TomTom GO family, the TomTom XL and TomTom ONE ranges and the TomTom RIDER.
Additionally, independent research proves that TomTom products have a
significant positive effect on driving and road safety. TomTom offers a
portfolio of content and services for TomTom`s navigation products, which are
easily available through TomTom HOME. TomTom also provides navigation software
products that integrate with third party devices; the TomTom NAVIGATOR software
for PDAs and smartphones. TomTom WORK combines industry leading communication
and smart navigation technology with leading edge tracking and tracing
expertise. TomTom`s products are sold through a network of leading retailers in
over 30 countries and online. TomTom was founded in 1991 in Amsterdam and has
offices in Europe, North America, Asia Pacific and South Africa. TomTom is
listed at Euronext Amsterdam in The Netherlands. For more information, go to
http://www.tomtom.com. 



TomTom Inc.
Kevin Carter, 978-405-1840
kevin.carter@tomtom.com



Copyright Business Wire 2009

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