Wetpaint-powered Flash Activism Turns Out Tens of Thousands of Prop 8 Protestors

* Reuters is not responsible for the content in this press release.

Wed May 27, 2009 12:43pm EDT

Flash Activists Leverage Wetpaint to Organize Rallies in 120 Cities Opposing
the CA Supreme Court Decision Upholding Proposition 8

SEATTLE, May 27 /PRNewswire/ -- The trend of online organization leading to
offline activism continued yesterday as  tens of thousands of protestors
rallied in over 120 cities, all planned by Day of Decision grassroots
activists on a Wetpaint-powered website.  The demonstrations were planned by
activists using Wetpaint to create web pages that served as a clearinghouse
for protest information for each of the 120 cities participating in the event,
ranging from Los Angeles to New York, to Toronto.  In the 48 hours leading up
to the ruling's announcement, over 220,000 people visited the site
http://dayofdecision.wetpaint.com, thanks in part to endorsements by popular
blogger Perez Hilton and tweets by Eliza Dushku, star of the hit TV show
Dollhouse. 

Flash activism of this magnitude is not new to the Wetpaint network; Join the
Impact used Wetpaint to organize a worldwide protest in November 2008 when
Proposition 8 was first instated.  The site,
http://jointheimpact.wetpaint.com, facilitated rallies in 300 cities with more
than 250,000 people marching in unison in support of equal rights.  Just like
the flash activism of Join the Impact, the Day of Decision rallies are a
powerful example of the ease with which groups can use social technology
online to coordinate and collaborate for offline action.  

"Wetpaint was built for the very purpose of letting people easily express
their passions," said Ben Elowitz, CEO of Wetpaint.  "Although yesterday's
rallies brought people together over a common disappointment, we're pleased
that Wetpaint played in allowing so many to come together and stand up for
what they believe in."

The easy-to-use Wetpaint platform provides the ability to join conversations,
create new topics and threads, upload photos and videos, and create widgets
that track community activity.  Event and activism coordinators choose
Wetpaint because anyone can contribute what they know, making events like Day
of Decision and Join the Impact possible and successful.

About Wetpaint: Wetpaint provides the leading platform for fans to easily
create and participate in online communities around the topics they care about
most. With the world's largest network of 1.5 million fan-powered websites and
partnerships with major brands such as Dell, Discovery Channel, Fox, HBO, HP,
HTC, Showtime, and T-Mobile, Wetpaint offers businesses a turnkey solution for
creating and fostering passionate communities that drive traffic and increase
loyalty. Consumers flock to http://www.wetpaint.com to create sites around
topics they love; last month consumers created more than forty-thousand
Wetpaint fansites. For more company information, visit
http://press.wetpaint.com/


SOURCE  Wetpaint

Erika Shaffer of SutherlandGold Group, +1-206-972-5514,
Wetpaint@sutherlandgold.com, for Wetpaint
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