Lenco Mobile Inc. (LNCM.PK) Announces Record Profits For Its Mobile Marketing Arm

NEWPORT BEACH, Calif.--(Business Wire)--
Lenco Mobile Inc. (Pink Sheets: LNCM) today announced record audited profits for
its mobile marketing operations and the payment of a maiden dividend.

Michael Levinsohn, CEO of Lenco Mobile Inc., said "Our mobile marketing
operations earned pre-tax profits of $800,000 for 2008, a 225% increase from the
year ago period. We have declared a maiden dividend which has been paid to the
holding company. We are very happy with the performance of the mobile marketing
operations for 2008 and for the first four months of 2009, we have far exceeded
our expectations. We are also fortunate to have in excess of $2 million of
liquidity in the business which illustrates the high cash generating ability of
our organization."

Levinsohn also announced that Multimedia Solutions, the South African mobile
marketing company which is wholly owned by Lenco Mobile Inc., has entered into
an agreement with Going Up Interactive, a world leader in interactive mobile
marketing promotional campaigns. Going Up provides Mobile Network Operators with
a sophisticated platform that generates high volumes of entries for interactive
SMS messaging based marketing campaigns. Going Up has run nineteen major
campaigns with Mobile Network Operators around the world and is considered the
leader in this field. Multimedia Solutions will earn revenue from each SMS
message that is sent by participants who enter our marketing campaigns.

Multimedia Solutions has also filed a provisional patent for its innovative
mobile statements application which is currently under pilot in South Africa.
Eddie Groenewald, CEO of Multimedia Solutions, said "We have a mobile phone
based solution which will revolutionize the way in which brand owners notify
their customers about account information. In some instances we are able to
reduce a client`s paper based postage costs by more than fifty percent. Besides
eliminating the paper, the benefits of electronic delivery are enormous for our
clients." According to Groenewald the mobile phone statement product is set to
go live within the next few weeks with a leading retailer.

About Lenco Mobile Inc.

Lenco Mobile Inc. owns and operates business focused on the high growth mobile
marketing and Internet sectors. Its subsidiary Multimedia Solutions, based in
South Africa, provides MMS message solutions to mobile network operators and
brand owners using its proprietary Flight Deck platform. Multimedia Solutions is
a service provider to the two largest Mobile Network Operators in Africa and is
expanding internationally by offering its products and services in to other
mobile phone networks in Europe, the Middle East, Australia and Asia.

Lenco Mobile Inc. also owns AdMax Media, Digital Vouchers and CellCard. AdMax
Media owns the Admaximizer.com Internet platform which is used by brand owners
to reduce fraud and improve efficiencies in delivering online, performance
marketing services. Digital Vouchers is a mobile phone and Internet marketing
platform which enables brand owners to extend offers to consumers which can then
be redeemed via mobile phones at point of sale in a retail outlet. CellCard
provides brand owners with the ability to download mobile content such as a
video clip to a mobile phone and also provides a mobile payment platform which
can be used to pay for goods and services, either person to person or person to
business.

FORWARD LOOKING STATEMENTS: This press release contains forward-looking
statements, including expected industry patterns and other financial and
business results that involve known and unknown risks, uncertainties and other
factors that may cause our actual results, levels of activity, performance or
achievements to differ materially from results expressed or implied by this
press release. Such risk factors include, among others: the sustainability of
recent growth rates in the digital marketing industry, grow as anticipated; the
positioning of Lenco Mobile Inc. products in the market; ability to integrate
acquired companies and technology; ability to retain key employees; ability to
successfully combine product offerings and customer acceptance of combined
products; general market conditions, fluctuations in currency exchange rates,
changes to operating systems and product strategy by vendors of operating
systems; and whether Lenco Mobile Inc. can successfully develop new products and
the degree to which these gain market acceptance. Actual results may differ
materially from those contained in the forward-looking statements in this press
release. Neither Lenco Mobile Inc. nor any company mentioned in this release
undertake any obligation to update or revise forward-looking statements to
reflect changed assumptions, the occurrence of unanticipated events or changes
to future operating results.

Corporate Inquiries:
Lenco Mobile Inc.
Michael Levinsohn
CEO and President
949-554-5505
michael.levinsohn@lencomobile.com
www.lencomobile.com

Copyright Business Wire 2009