Revised: Real American Brands, Inc. to Launch Lean, Mean & Green Denim Brand

NEW YORK, NY, May 27 (MARKET WIRE) --
Real American Brands, Inc. (PINKSHEETS: RLAB), a publicly traded holding
company, announced today that it plans to introduce a new denim apparel
brand emphasizing "eco-friendliness, fashion and fit... and with an
affordable price tag, to boot."

"Besides being designed, sourced and produced domestically, the new
eco-sensitive product will carry a price tag well below today's popular
premium brands," CEO Doug Newton said, "as price and value have never been
more important than in today's economy."

"RLAB's marketing strategy," Newton continued, "will be to gain broad
distribution for the line among forward looking US mass marketers who are
eager to support more American-made goods and services to widen the
spectrum of their current product offerings."

The new brand will also carry the US trademark "Born & Bred in the
USA"(TM), a mark owned by RLAB's subsidiary, Billy Martin's USA, the
western lifestyle boutique founded by Newton three decades ago and
headquartered today at Trump Plaza in New York City.

"The bottom line is this brand can offer retailers and customers the
chance to be green, patriotic, forward-thinking and fashion-forward at
the same time. It's a powerful and unique combination in the apparel
arena -- and a major growth opportunity just waiting to be developed by
our real American company."

About RLAB

RLAB.PK is a pubco whose focus is to identify and support companies and
their products whose origins, designs and character reflect our country's
unique culture, heritage and way of life; RLAB also invests in and/or
provides guidance to smaller US companies and brands that have potential
to grow large. RLAB owns trademarks for Billy Martin's(R); Lasso(R);
Lariat(R); Riata(R) (the Spanish word for lasso); and the name, Cosa
Nostra(R).

Forward-Looking Statements

Statements about RLAB's future expectations, including future revenues and
earnings, and all other statements in this news release other than
historical facts are "forward-looking statements." Since these statements
involve risks and uncertainties and are subject to change at any time, the
company's actual results may differ materially from the company's plans if
its assumptions prove to be incorrect or for a variety of other reasons.

Investor Relations
Chance Newton or Doug Newton
BillyMartins@gmail.com
760-324-6834 (or)
Stock Services, LLC
818-334-4469

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