Open Virtual Currency from Zeevex Will Deliver Micropayment Solution to Beckett Media
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Open Virtual Currency from Zeevex Will Deliver Micropayment Solution to Beckett Media Digital versions of articles from Beckett's traditional print publications for gamers and collectors will be made available for individual purchase, through the Zeevex open virtual currency ATLANTA, May 27 /PRNewswire/ -- Zeevex has entered into an agreement with Beckett Media to provide the first virtual currency micropayment solution for traditional publishers of print media. Zeevex is the creator of an open virtual currency. Beckett Media is the world's preeminent provider of more than 30 publications - including a regular stable of magazines and books for online video games and collectibles - with circulation exceeding 1.1 Million copies. Their efforts will represent one of the first micropayment solutions for the embattled print industry. "The Zeevex emphasis on gamers and collectible traders is a lockstep match with Beckett's key demographics," says Beckett Media's Editor, Doug Kale. "Beckett believes Zeevex will help us create an immediate ancillary revenue stream, while protecting the value our retail partners have in reaching gamers and collectors." The Zeevex open virtual currency, powered by the Zeevex Xtreme Online Game Card, provides a sustainable microtransaction solution that traditional publishers and retailers can use to combat the strip mining of the print industry by online heavyweights. "In the fight to win the hearts and minds of digital consumers, all of whom depend on the hard work of journalists and editors, print media publishers and retailers have a new ally in Zeevex," states Ron Williams, CEO of Zeevex. "While pundits continue to debate the best way for print publishers to digitally serve consumers, Zeevex and Beckett are actively leading the way. For the first time in history, an open virtual currency will exponentially expand the reach of Gutenberg's printing press." The Zeevex Xtreme Online Game Card will be sold in many of the same retailers that carry Beckett publications, making it easy for people to choose how they want to consume their favorite publications, while protecting the retailers' and publishers' revenue streams. Additionally, gamers and collectors will have easy access to archived articles that contain price lists for real and virtual items, and strategy guides for today's top online video games. The Zeevex Digital Locker will allow users to store their favorite Beckett articles for easy reference and Beckett can extend digital offers directly to Zeevex users. Users can also purchase articles for friends, then request Zeevex deliver them across social networks like Twitter, Facebook, Bebo, and MySpace. This summer, Beckett and Zeevex will offer articles from Beckett Massive Online Gamer, Beckett Unofficial Guide to Pokemon, Beckett Bakugan, and Beckett Plushie Pals, with pricing to be determined in coming weeks. Articles from additional Beckett publications will be available later in 2009. Unlike other universal online game cards and virtual currencies, the Zeevex open virtual currency allows consumers to enjoy virtual and real products. And since Zeevex has no additional usage fees, gamers and collectors always get full face value of the Xtreme Online Game Card. About Zeevex: Founded in 2008, Zeevex provides an open virtual currency, powered by the Zeevex Xtreme Online Game Card, allowing gamers to create and manage a powerful Digital Locker for their virtual lives, while helping brick-and-mortar retailers and online game operators generate new revenue streams. Zeevex has offices in Atlanta, Georgia and Palo Alto, California. More information is located at www.zeevex.com. Beckett Media, Pokemon, Bakugan, Twitter, Facebook, MySpace, and Bebo are registered trademarks of their respective owners. All rights reserved. SOURCE Zeevex Dean Gebert, Chief Marketing Officer, Zeevex, +1-404-931-6111, dean@zeevex.com
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