Open Virtual Currency from Zeevex Will Deliver Micropayment Solution to Beckett Media

* Reuters is not responsible for the content in this press release.

Wed May 27, 2009 1:00pm EDT

Open Virtual Currency from Zeevex Will Deliver Micropayment Solution to
Beckett Media

 
Digital versions of articles from Beckett's traditional print publications for
gamers and collectors will be made available for individual purchase, through
the Zeevex open virtual currency

ATLANTA, May 27 /PRNewswire/ -- Zeevex has entered into an agreement with
Beckett Media to provide the first virtual currency micropayment solution for
traditional publishers of print media.
 
Zeevex is the creator of an open virtual currency.  Beckett Media is the
world's preeminent provider of more than 30 publications - including a regular
stable of magazines and books for online video games and collectibles - with
circulation exceeding 1.1 Million copies. Their efforts will represent one of
the first micropayment solutions for the embattled print industry.
 
"The Zeevex emphasis on gamers and collectible traders is a lockstep match
with Beckett's key demographics," says Beckett Media's Editor, Doug Kale. 
"Beckett believes Zeevex will help us create an immediate ancillary revenue
stream, while protecting the value our retail partners have in reaching gamers
and collectors."

The Zeevex open virtual currency, powered by the Zeevex Xtreme Online Game
Card, provides a sustainable microtransaction solution that traditional
publishers and retailers can use to combat the strip mining of the print
industry by online heavyweights.
 
"In the fight to win the hearts and minds of digital consumers, all of whom
depend on the hard work of journalists and editors, print media publishers and
retailers have a new ally in Zeevex," states Ron Williams, CEO of Zeevex. 
"While pundits continue to debate the best way for print publishers to
digitally serve consumers, Zeevex and Beckett are actively leading the way. 
For the first time in history, an open virtual currency will exponentially
expand the reach of Gutenberg's printing press."

The Zeevex Xtreme Online Game Card will be sold in many of the same retailers
that carry Beckett publications, making it easy for people to choose how they
want to consume their favorite publications, while protecting the retailers'
and publishers' revenue streams.  Additionally, gamers and collectors will
have easy access to archived articles that contain price lists for real and
virtual items, and strategy guides for today's top online video games.
 
The Zeevex Digital Locker will allow users to store their favorite Beckett
articles for easy reference and Beckett can extend digital offers directly to
Zeevex users.  Users can also purchase articles for friends, then request
Zeevex deliver them across social networks like Twitter, Facebook, Bebo, and
MySpace.

This summer, Beckett and Zeevex will offer articles from Beckett Massive
Online Gamer, Beckett Unofficial Guide to Pokemon, Beckett Bakugan, and
Beckett Plushie Pals, with pricing to be determined in coming weeks.  Articles
from additional Beckett publications will be available later in 2009.

Unlike other universal online game cards and virtual currencies, the Zeevex
open virtual currency allows consumers to enjoy virtual and real products. And
since Zeevex has no additional usage fees, gamers and collectors always get
full face value of the Xtreme Online Game Card.

About Zeevex:
Founded in 2008, Zeevex provides an open virtual currency, powered by the
Zeevex Xtreme Online Game Card, allowing gamers to create and manage a
powerful Digital Locker for their virtual lives, while helping
brick-and-mortar retailers and online game operators generate new revenue
streams.  Zeevex has offices in Atlanta, Georgia and Palo Alto, California. 
More information is located at www.zeevex.com.

Beckett Media, Pokemon, Bakugan, Twitter, Facebook, MySpace, and Bebo are
registered trademarks of their respective owners. All rights reserved.






SOURCE  Zeevex

Dean Gebert, Chief Marketing Officer, Zeevex, +1-404-931-6111,
dean@zeevex.com
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