Motherhood Maternity(R) Presents the Fall 2009 Collection

PHILADELPHIA, May 27 /PRNewswire/ -- The Fall 2009 collection from Motherhood
Maternity was inspired by color, comfort, and cozy layers. Once again,
Motherhood delivers on-trend fashion fit to compliment the expectant woman's
curves, all at a price her wallet will love. Some of the best-selling items
include our Under-Belly jeans starting at $19.98 and our cozy cotton side ruch
sweater at $24.98.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090527/PH23091 )

Rich, deep colors are ripe this fall. Berries and wines are prevalent
alongside blues and teals, and are grounded by dark neutrals like shades of
grey and black. Standout items include a cascade cardigan in dark wine and
the classic pea coat reinterpreted in purple.

Fashion isn't always synonymous with comfort. But this season, comfort and
convenience are in style, with a key focus on soft drapy fabrics. The
essential fall silhouette is an easy tunic length top over slim leg bottoms or
leggings. A long sleeved tee or two layered under an oversized tunic is the
right foundation for the accessory of the season: a matching scarf.

Feminine tops with neck interest and softly tailored bottoms in menswear
fabrics provide structure and detail day to night. In eveningwear, she will
find saturated jewel tones in satins and knits with subtle shine and beading.

"This season, we have the fashion looks expectant moms want plus the great
classics," said Rebecca Matthias, president and chief creative officer of
Motherhood Maternity. "Cords, tuck stitch sweaters and heathered knits are
the textures our clients can't wait to wear as soon as they put away their
swimsuits."

Dressing over two million new moms-to-be each year, Motherhood Maternity
offers an extensive breadth of quality hot fashions at every day low prices
especially created for the young and fun expectant mom. Motherhood Maternity
can be found nationwide, in Canada, Puerto Rico, Guam and in all Destination
Maternity stores. For store locations or to shop online or by phone, visit
www.motherhood.com, www.motherhoodcanada.ca or call 1.800.4MOM2BE.

SOURCE Motherhood Maternity

Judie Ashworth of Motherhood Maternity, +1-215-873-2283,
jashworth@destinationmaternity.com