Research and Markets: The New Latina in the United States 2009

* Reuters is not responsible for the content in this press release.

Wed May 27, 2009 1:57pm EDT 

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/479e48/the_new_latina_in) has
announced the addition of the "The New Latina in the United States 2009" report
to their offering. 

Just as advertisers thought they had a grasp on the Hispanic consumer, a
burgeoning segment of its population, Hispanic females are making huge social
and economic advancements in the work place and earning more disposable income
than ever before. More and more Latinas are joining the workforce, starting
their own businesses, and having their say on what gets bought for the
household, leaving the old stereotypes of the stay-at-home housewife or
submissive homemaker behind. 

Today's Latinas are quite different than their mothers and grandmothers.
Regardless of language preference, they have a new sense of self and the world
around them. In the past, traditional advertising approaches applied solely to
the Spanish-language Hispanic media have had their shortcoming and Latinas have
either been stereotyped or ignored by advertisers in the mainstream media. 

Key Topics Covered:

* Scope and Themes 
* What you need to know 
* Readers of this report will learn 
* Definition 
* Sources 
* Consumer survey data 
* Abbreviations and terms 
* Executive Summary 
* Appendix: Trade Associations

Companies Mentioned:

* Association of Hispanic Advertising Agencies 
* Avon USA 
* Banana Republic 
* BMW of North America, LLC 
* Carolina Herrera New York 
* Dolce & Gabbana 
* Gap (USA) 
* Giorgio Armani S.p.A. 
* H&M Hennes & Mauritz 
* Kmart Corporation 
* L'OrÃal USA 
* Macy's, Inc. 
* Manolo Blahnik USA, Ltd. 
* Neutrogena Corporation 
* Primark Stores Ltd 
* Revlon USA 
* Sephora 
* Taco Bell Corp. 
* U.S. Bureau of Labor Statistics

For more information visit
http://www.researchandmarkets.com/research/479e48/the_new_latina_in





Research and Markets
Laura Wood
Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716 

Copyright Business Wire 2009
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