Research and Markets: Smart House in the United States 2009

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/c640cc/smart_house_in_the) has
announced the addition of the "Smart House in the United States 2009" report to
their offering.

This report explores the market for smart home products. To date, many consumers
have only dabbled with smart home products. Although they may have established a
wired or wireless home network, utilized Windows Media Server or Apple Airport
Express to play music or media over a network on another connected device, or
added dimmers and basic lighting controls, they have been intimidated by or
priced out of the market for whole house systems.

This report explores how to engage and educate consumers about new technologies
relating to multiple smart house segments, including: automation devices, energy
savings systems and products, security and home monitoring products and
services, and entertainment products for whole-house audio/video. Analysis and
insights include:

* Market drivers and opportunities for innovation for energy management and
control, home automation, distributed audio/video entertainment and the market
as a whole
* Innovation among leading companies and newer, specialists in the arena
* Advertising and promotion strategies and/or themes
* Consumer opinions and behavior, including data on who has purchased or is
willing to pay for specific smart home-related technologies
* Cluster analysis to identify the consumer groups most likely to find these
products and/or services attractive

Key Topics Covered:

* Scope and Themes
* What you need to know
* Definition
* Consumer survey data
* Abbreviations and terms
* Executive Summary
* A market of innovators
* Competitive Context
* Market Drivers-General
* The "wow" factor
* Energy costs
* Crime
* Pets
* Content driving the need for fast wireless networks
* HP MediaSmart Server
* Stored media content
* Specialist designers/installers
* Mass-market retailers
* Advertising and Promotion
* Interest and Penetration
* The Decision-makers
* Ownership profile
* Youngest adults on the cutting edge
* Energy-saving products
* Security and home monitoring
* Networked printers in the home
* Appendix: Trade Associations and Research Firms
* Companies Mentioned

For more information visit
http://www.researchandmarkets.com/research/c640cc/smart_house_in_the

Laura Wood
Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716

Copyright Business Wire 2009