USA Network and Tom Brokaw Tease Their 2010 Documentary 'American Character Along...

USA Network and Tom Brokaw Tease Their 2010 Documentary 'American Character
Along Highway 50' With the First of Eight Dispatches

NEW YORK, May 27 /PRNewswire/ -- First stop, Maryland, a sleepy crabbing town
along Highway 50. Tom Brokaw discovers one woman's story of triumph during a
time of economic upheaval. A bank determines she's too much of a risk and a
community steps in.

Today, Wednesday, May 27, at 7/6c, USA Network will offer the first in a
series of short monthly broadcast updates, "Dispatches From The Road,"
featuring Tom Brokaw's inspiring encounters with real Americans during his
Highway 50 road trip for his upcoming documentary TOM BROKAW PRESENTS:
AMERICAN CHARACTER ALONG HIGHWAY 50. Future reports will also be featured on
NBC's television and online properties including "Today Show" and "NBC Nightly
News."

In the first installment, Brokaw's initial stop is 60 miles along as he relays
the inspiring story of risk-taker Amanda Bramble, a spirited entrepreneur who
has realized her personal American dream of opening a seafood restaurant in
the sleepy fishing town of Cambridge, Maryland near Chesapeake Bay. "Everyone
thought I was crazy, and so did I," she offers in a candid interview. Bramble
shares the plight of local fisherman forced to leave the waters to support
their families and recounts the difficult personal challenges created by the
recession. Denied financing from the banks, Bramble's passion compelled nine
investors from the community to pool their cash and sweat equity to make her
culinary dream of Jimmie & Sook's a reality. "Everyone here is giving when
there is nothing to give," Bramble says, commenting on the true American grit
of the town. "Like crabs, we cling to each other and wait for a place to
settle."

USA Network and legendary journalist Tom Brokaw are setting out to capture the
changing face of a nation in the documentary TOM BROKAW PRESENTS: AMERICAN
CHARACTER ALONG HIGHWAY 50. Inspired by a series of photographs in USA
Network's book American Character: A Photographic Journey, for which he penned
the foreword, Brokaw will be hitting the road for an extraordinary journey
along Highway 50, a route that has been called the "backbone of America." As
he traverses the 12 states along this 3000-mile transcontinental road, Brokaw
will document the lives of the Americans he encounters, exploring the profound
economic, political and cultural changes they are experiencing during these
uncertain, and particularly historic, times.

AMERICAN CHARACTER ALONG HIGHWAY 50 will premiere on USA Network in January
2010 as a one-hour primetime documentary special timed to the first
anniversary of President Obama's inauguration. This is the first of Brokaw's
monthly updates on his travels in "Dispatches From The Road," short vignettes
featuring the people and places he will visit on his Highway 50 road trip.

Check out the first "Dispatch" at: www.highway50.tv

SOURCE USA Network

Kristin Schulman, +1-212-664-4140, kristin.schulman@nbcuni.com; or Lynn Weiss,
+1-818-777-6682, lynn.weiss@nbcuni.com