EB Expands Support for Microsoft Auto Platform

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Wed May 27, 2009 2:49pm EDT

NOVI, Mich.--(Business Wire)--
EB (Elektrobit), a leading developer of cutting-edge embedded technology
solutions for automotive and wireless industries, is now supporting Microsoft
Live Search for Devices on Microsoft Auto. 

Demonstrated at EB's exhibit at the 9th annual Telematics Detroit 2009
conference (June 2-3 at the Rock Financial Showplace in Novi), Microsoft Live
Search for Devices enables Internet-based searches through a mobile device. EB
street director converts search results into routable destinations that are
plotted directly onto a navigation map. 

Using a wireless link such as a Bluetooth-connected cell phone, Microsoft`s Live
Search function combined with EB`s software solution provides an integrated
Internet-connected navigation system for use in cars and light trucks, according
to Artur Seidel, vice president of EB`s Automotive Software Business for the
Americas. 

EB is an experienced Microsoft Auto solutions provider. The highly-successful
Ford SYNC program in North America and the Fiat Auto Group`s Blue&Me in Europe
and South America are powered by Microsoft Auto. EB has contributed to both
projects. 

"We now are supporting the current release of Microsoft Auto with new software
solutions," Seidel said. "In addition to providing an on-board navigation
solution for Microsoft Auto, EB street director software integrates seamlessly
with Microsoft Live Search for Devices to provide up-to-date search results
instead of a static point-of-interest database." 

Greg Baribault, director of product management for Microsoft`s Automotive
Business Unit, noted "As the use of the Microsoft Auto platform continues to
grow, so has the demand for technology partners that can deliver innovative
applications and services. We are glad to see EB, as a member of the Microsoft
Auto partner program, providing an advanced and highly customizable navigation
solution that also takes advantage of the Microsoft Live Search feature. With
the `connected` vehicle becoming a reality, such integration is crucial for the
next generation of in-vehicle software applications." 

EB street director is a white-label navigation software solution for the
automotive and consumer electronics market. The software is modular in structure
and supports multiple operating systems. The architecture of the EB street
director software also has open interfaces and allows OEMs to integrate their
own applications and services, as well as those of third-party suppliers. 

About EB, Elektrobit Corporation

EB develops advanced technology and transforms it into enriching end-user
experiences. EB specializes in demanding embedded software and hardware
solutions for the automotive industry and wireless technologies. The company is
one of the most important suppliers of embedded software solutions for the
automotive industry. The company also specializes in services and consulting for
the automotive industry, supplying solutions for a broad range of AUTOSAR and
FlexRay, Infotainment, Navigation, HMI and Driver Assistance systems. 

More information about Elektrobit can be found at www.elektrobit.com. 





EB Automotive Software
Company Contact:
Karin Haubner
Phone: +49 9131 7701 6101
Email: Karin.Haubner@elektrobit.com
or
AutoCom Associates
Media Contact:
Sara Furtwaengler
Phone: (248) 647 8621
Email: sfurtwaengler@usautocom.com



Copyright Business Wire 2009

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