Frito-Lay North America and the Oberto Sausage Company Agree to End Partnership

PLANO, Texas and SEATTLE, May 27 /PRNewswire-FirstCall/ -- Frito-Lay North
America and the Oberto Sausage Co. have agreed to end their partnership of the
last 10 years for distribution and sales of Oh Boy! Oberto brand meat snack
products in the United States and Canada.

Under terms of the joint decision, Frito-Lay will sell and distribute "Oh Boy!
Oberto" meat snacks until Aug. 15, 2009, at which time Oberto Sausage Co. will
transition to a direct sales and distribution model. Existing customers will
receive full sales and distribution coverage through Aug. 15, 2009 from
Frito-Lay.

"We've had a strong partnership with Oberto over the past 10 years, and both
companies helped grow Oberto into a national brand," said Frito-Lay North
America President and CEO Al Carey. "Both of our companies benefited from the
partnership, and we each remain committed to the meat snacks category."

"As our business and the industry evolves, this new agreement puts us in the
best possible position to continue the tremendous growth and success Oberto
has enjoyed for more than 90 years," said Dennis Delaye, Chairman and interim
CEO of the Oberto Sausage Co. "Our focus now is working together with
Frito-Lay to secure a seamless transition in the marketplace, with minimal
disruptions for our customers," added Hal Jackson, VP Sales Oberto.

The distribution agreement between the companies will remain in effect through
Aug. 15, 2009, and current customers are encouraged to continue purchases of
Oberto products from Frito-Lay until sales are transitioned. Frito-Lay and
Oberto are committed to ensuring that this transition is seamless, and that
their consumers and retail partners continue receiving the quality products
and exceptional service they've come to expect from the two companies.

Terms of the agreement were not disclosed.

About Oberto Sausage Company
Founded in Seattle in 1918, the Oberto Sausage Company is one of the nation's
top beef jerky producers and meat snack food brands. For more than 90 years,
three generations of the Oberto family have been making fine quality meat
snacks while living up to the company motto - Have Fun! Oberto products are
available online and in convenience, grocery and mass market retailers
nationwide. Oberto's goal is to continue to develop new products to meet the
demands and desires of today's customers. Oberto offers a tradition of quality
you can taste! Come join the fun at www.obertosausagecompany.com.

About Frito-Lay
Frito-Lay North America is the $12 billion convenient foods business unit of
PepsiCo, which is headquartered in Purchase, N.Y. In addition to Frito-Lay,
PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and
Tropicana. Learn more about Frito-Lay at the corporate Web site,
www.fritolay.com, and the Snack Chat blog, www.snacks.com.

SOURCE Frito-Lay North America

Charles Nicolas of Frito-Lay, +1-972-334-5520, charles.nicolas@fritolay.com;
or Cara Jacobson of Oberto, +1-206-268-2203, cara.jacobson@edelman.com