Sambazon Announces Private Equity Funding from Rustic Canyon/Fontis Partners

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Wed May 27, 2009 3:30pm EDT

New Investment will Support Growth as Sambazon Expands Distribution Across the
U.S. 

SAN CLEMENTE, Calif., May 27 /PRNewswire/ -- Sambazon, the pioneer and global
market leader in acai beverages and food products, announced today that it has
completed its financing round with southern California-based Rustic
Canyon/Fontis Partners. RC/Fontis will join lead investor Verlinvest S.A. as
Sambazon's institutional partners.

"We are very excited about our partnership with RC/Fontis. Their experience
and expertise in managing high growth companies and building brands will add
tremendous value to our company," said Ryan Black, CEO, Sambazon. 

Since its founding nine years ago, Sambazon has continued to set the bar in
the industry with quality organic acai products, and has created worldwide
awareness of acai.  Sambazon created the first vertically integrated supply
chain for the acai berry and pioneered a sustainable agro-forestry business
model in the Amazon Rainforest. Today, Sambazon products are found in
thousands of supermarkets, health food stores and juice bars, including Whole
Foods Market, Jamba Juice, and Kroger.

"Sambazon is the clear leader in the acai category, as well as a rapidly
rising star in the broader beverage category.  Sambazon has tremendous
potential as one of the top lifestyle brands in the country," said Renee
LaBran, Partner in RC/Fontis and new Sambazon Director. "They are capturing
market share at a rapid pace as they also broaden their distribution.  As
consumers continue to look for functional and nutritionally rich food and
beverages, Sambazon's future looks to be very bright".

The transaction was advised by Partnership Capital Growth Advisors of San
Francisco. 

About Sambazon
Sambazon is the global market leader in acai - a delicious and powerfully
nutritious purple berry that grows on palm trees in the Amazon Rainforest. 
Sambazon's product portfolio of organic acai beverages, frozen acai puree
products and acai supplements are enjoyed by world-class athletes and
health-conscious consumers.   In 2006, Condoleezza Rice awarded Sambazon the
"Secretary of State Award for Corporate Excellence" for helping to create
worldwide awareness and demand for the acai fruit while supporting local
indigenous communities in Brazil. To learn more about Sambazon Acai, please
visit www.sambazon.com

About Rustic Canyon/Fontis Partners 
Rustic Canyon / Fontis Partners, LP (RC/Fontis) is a Southern California-based
private equity fund, providing expansion capital for high growth companies
with sales between $10M and $100M, in both control and non-control
transactions. The fund has particular expertise in the rapidly-growing US
Hispanic market, as well as other ethnic markets, and focuses on businesses in
the consumer products (including food and beverage) and media industries, as
well as business and consumer services. For more information, please visit
www.rcfontis.com

About Partnership Capital Growth 
Partnership Capital Growth Advisors is a San Francisco based boutique
investment bank that provides full-service merger and acquisition, financing
and capital structure advisory services to middle market companies in the area
of healthy, active and sustainable living. www.pcg-advisors.com


SOURCE  Sambazon

Kitty Gabal, +1-917-351-8673, kgabal@hs-pr.com, for Sambazon
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