Shutterfly Names Neil Day as Senior Vice President & Chief Technology Officer

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Wed May 27, 2009 4:01pm EDT

Company Expands Leadership Team and Aligns Organization for Future Growth
REDWOOD CITY, Calif.--(Business Wire)--
Shutterfly, Inc. (NASDAQ:SFLY), the leading Internet-based social expression and
personal publishing service, today announced the appointment of Neil Day as
Senior Vice President and Chief Technology Officer. Mr. Day will be responsible
for Shutterfly`s technology strategy and execution and will lead the company`s
web engineering, products, services and e-commerce engineering, Internet
operations, quality assurance and program management teams. Mr. Day will report
to Shutterfly`s President and CEO, Jeffrey Housenbold. 

"Neil`s experience in taking a strategic vision and executing on the technology
architecture, tools and products that deliver that vision will strengthen
Shutterfly`s position as the industry leader. With a proven track record for
successfully leading large scale engineering initiatives and driving rapid
cycles of technology innovation, Neil`s leadership skills are well suited to
lead Shutterfly's development efforts as we continue in our mission to inspire
people to tell their stories," said Jeffrey Housenbold, president and CEO of
Shutterfly. "The addition of Neil and Ben along with our optimized
organizational structure positions us well to accelerate our pace of innovation,
deliver a world-class experience for our customers and expand the size of the
franchise." 

Mr. Day brings more than 25 years of experience in software development, systems
architecture and technology operations to Shutterfly. Most recently, Mr. Day
served as Senior Vice President and CTO at Sears Holdings and was responsible
for architecture, technology strategy and software development with an emphasis
on e-commerce applications. Prior to Sears Holdings, Mr. Day was Co-Founder &
Chief Executive Officer at MediaMaster, Inc. where he was responsible for
product strategy & design, product development and technical operations. He was
part of the founding team of Walmart.com, and was responsible for development
and operations. His previous experiences also include CTO at Velosel, and CTO of
Homewarehouse.com which was acquired by Walmart.com. 

Neil Day received his Bachelors Degree in Cognitive Science from the University
of Rochester. 

In related news, the Company has also hired Benjamin Weitzel as Vice President
of Customer Insights & Analysis. Mr. Weitzel will be responsible for leveraging
objective data and analytical modeling to provide insights that support product
and marketing decisions. Mr. Weitzel will report to Senior Vice President and
CFO, Mark Rubash. 

Mr. Weitzel brings more than 20 years of analytics experience to his role at
Shutterfly. Mr. Weitzel joined Shutterfly from eBay where he served as Sr.
Director, Marketing Analytics. During his 9-year tenure at eBay, he led the
analytics that optimized Internet marketing, advertising, and loyalty
initiatives. In addition to marketing optimization, Mr. Weitzel also built
eBay`s Internet marketing tracking infrastructure to support one of the largest
Internet advertising budgets. Previously, Mr. Weitzel managed marketing and
sales analytics at Pacific IBM and Safeway Beverages. He also managed the
optimization analytics for Dole Food Company`s product development efforts for
beverages and fresh produce. 

Mr. Weitzel earned his Bachelor of Science degree in Food Science & Engineering
from University of California at Davis and Masters of Science in Demography at
University of Southern California. 

Additionally, the Company today announced the promotion of Peter Elarde to
Senior Vice President and Chief Marketing Officer and Dan McCormick to Vice
President & General Manager of the Products and Services Business. 

Mr. Elarde will be responsible for all facets of the Company`s marketing efforts
including customer and brand marketing, ecommerce, product management, user
experience, creative services, and corporate communications. Mr. Elarde will
replace Kathryn Olson who is leaving the Company to pursue other interests. Mr.
Elarde will report to Shutterfly President and CEO, Jeffrey Housenbold. Peter
Elarde joined Shutterfly in 2001 and most recently served as Vice President of
the Services Business and Vice President of Product Marketing. Prior to joining
Shutterfly, Mr. Elarde held various management positions with Achieva.com, Tom
Snyder Productions, The Learning Company, and Bain & Company. 

Mr. Elarde holds a Bachelor of Science degree in Electrical Engineering from
Yale College and a Master of Business Administration degree from Stanford
University. 

Dan McCormick has been promoted to Vice President & General Manager of the
Products and Services Business. Mr. McCormick will be responsible for driving
the overall strategic direction of Shutterfly`s consumer facing businesses. Mr.
McCormick will continue to report to Shutterfly President and CEO, Jeffrey
Housenbold. Dan McCormick joined Shutterfly in 2005 and most recently served as
Vice President of the Products Business and Vice President of Strategy. Prior to
joining Shutterfly, Mr. McCormick held various positions at Network Appliance
(NASDAQ:NTAP) including Director of Product Marketing and Director of Corporate
Development. Prior to his tenure with Network Appliance, Mr. McCormick served
media, entertainment and retail clients in the strategy group at Accenture
(NYSE:ACN). 

Mr. McCormick holds a Bachelor of Science degree from Babson College and a
Masters of Business Administration degree from Harvard University. 

On June 15, 2009, Mr. Day will receive an equity grant of 200,000 restricted
stock units pursuant to an inducement restricted stock unit grant that is not
under a stockholder approved plan but is pursuant to a Nasdaq approved
exception. The restricted stock units will vest annually over a three-year
period, subject to Mr. Day`s continued employment. 

About Shutterfly

Founded in 1999, Shutterfly, Inc. is an Internet-based social expression and
personal publishing service. Shutterfly provides high quality products and world
class services that make it easy, convenient and fun for consumers to preserve
their digital photos in a creative and thoughtful manner. Shutterfly's flagship
product is its award-winning Photo Book line, which helps consumers celebrate
memories and tell their stories in professionally bound coffee table books. More
information about Shutterfly (NASDAQ:SFLY) is available at www.shutterfly.com.
Shutterfly and Shutterfly.com are trademarks of Shutterfly, Inc. 



Shutterfly, Inc.
John Kaelle, 650-610-3541 (Investor Relations)
jkaelle@shutterfly.com
Gretchen Sloan, 650-610-5276 (Media Relations)
gsloan@shutterfly.com

Copyright Business Wire 2009

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