Fisheads of the San Juan River of Bloomfield, New Mexico Named as Orvis Endorsed Guide Service of the Year

MANCHESTER, VT, May 27 (MARKET WIRE) --
At their annual Endorsed Operations Rendezvous in Bozeman, Montana, the
Orvis Company announced the Fisheads of the San Juan River, located in
Bloomfield, New Mexico as the Orvis Endorsed Guide Service of the Year
for 2008. This tailwater fishery is legendary for the size and abundance
of trout and Fisheads of the San Juan is the premier guide service on the
river.

Executive Vice President Dave Perkins stated at the awards, "Not only has
Fisheads of the San Juan become one of the most respected guide services
in the west, they have set the bar for reaching out to their customer
base as well as proactively engaged in the development of key new
products."

One recent customer of the Fisheads said, "This operation is a class act
among guiding services. They were punctual, professional and very
knowledgeable. A guide service I would be more than happy to recommend to
my friends and family in the future."

For twenty years the Orvis Company has been recognizing excellence in fly
fishing lodges and fly fishing guides through its Endorsed Lodges
Outfitters and Guides program. Each endorsed operation has its own
character, but all share the same high standards: great service, great
fishing and an experienced, professional staff. These standards of
excellence are continually reviewed by the Orvis staff and evaluated by
visiting guests in post-visit critiques sent directly to The Orvis
Company. Orvis-endorsed operations cater to ability levels from beginner
to expert.

Founded in 1856, and the recognized world leader in fly fishing gear,
Orvis operates a chain of retail stores in the U.S. and England, runs a
world class fly fishing vacations service, and numerous fly fishing
schools around the country. Orvis donates five percent of pre-tax profits
each year to conservation efforts. You can read more about Orvis on their
website at www.orvis.com.

For More Information Contact:
James Hathaway
Tel: 802-362-8525

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