Capt. Steve Horowitz of Miami, Florida Named Orvis Endorsed Saltwater Fly Fishing Guide of the Year for 2008

MANCHESTER, VT, May 27 (MARKET WIRE) --
At their annual Eastern Endorsed Operations Rendezvous, The Orvis Company
announced Capt. Steve Horowitz as their Saltwater Fly Fishing Guide of
the Year. Capt. Steve has been a member of the Orvis Endorsement Program
since 2005 and is the only Endorsed Guide in the Miami area.

Executive Vice President Dave Perkins had this to say at the awards: "The
committee that reviews all of contenders is impressed by Capt. Steve's
commitment to excellence and therefore are proud to award him with this
honor."

Some of the letters and Survey Responses Orvis received in praise of Capt.
Horowitz included the following:

"Steve fished with my 14-year-old son and I. Steve did a fantastic job of
putting us on fish and teaching us a ton about saltwater fishing."

"I have fished all over the world with some great guides, but none of them
are better than Capt. Steve. I just had my first experience with him and
cannot wait to go back. Rarely will I ever go to the same place twice, but
Capt. Steve will cause me to break that rule."

"Since our introduction into fly fishing, we have been using Orvis guides,
and each have been a home run. Steve complemented the list we have already
fished with in Vermont, New York, and Sarasota."

For twenty years the Orvis Company has been recognizing excellence in fly
fishing lodges and fly fishing guides through its Endorsed Lodges
Outfitters and Guides program. Each endorsed operation has its own
character, but all share the same high standards: great service, great
fishing and an experienced, professional staff. These standards of
excellence are continually reviewed by the Orvis staff and evaluated by
visiting guests in post-visit critiques sent directly to The Orvis
Company. Orvis-endorsed operations cater to ability levels from beginner
to expert.

Founded in 1856, and the recognized world leader in fly fishing gear,
Orvis operates a chain of retail stores in the U.S. and England, runs a
world-class fly fishing vacations service, and numerous fly fishing
schools around the country. Orvis donates five percent of pre-tax profits
each year to conservation efforts. You can read more about Orvis on their
website at www.orvis.com.

For More Information Contact:
James Hathaway
Tel: 802-362-8525

Copyright 2009, Market Wire, All rights reserved.

-0-