Valassis and The Dallas Morning News Join Forces to Extend Reach and Targeting for...

Valassis and The Dallas Morning News Join Forces to Extend Reach and Targeting
for Advertisers in Dallas-Ft. Worth

LIVONIA, Mich. and DALLAS, May 27 /PRNewswire-FirstCall/ -- Valassis (NYSE:
VCI), one of the nation's leading media and marketing services companies, and
The Dallas Morning News, the flagship subsidiary of A. H. Belo Corporation
(NYSE: AHC), today announced a powerful, innovative alliance that changes the
way advertisers reach households in the Dallas-Ft. Worth designated market
area (DMA).

Through the alliance, The Dallas Morning News will combine its advertising
inserts with Valassis' RedPlum(TM) Direct Mail Package, creating a single,
shared offering that will reach 1.5 million households weekly in the
Dallas-Ft. Worth market. The RedPlum Direct Mail Package consists of good
deals on the brands consumers want most from various businesses, which are
combined into a single package and delivered to consumers' mailboxes to help
them make smart buying decisions by providing them with savings and value. The
familiar Have you Seen Me?(R) Missing Child images and information are
featured on the back page. Beginning in August 2009, the RedPlum Direct Mail
Package will be delivered to more than 485,000 home delivery recipients of The
Dallas Morning News, Al Dia and Briefing, and mailed by Valassis to another 1
million local households.

This alliance is the latest of successful collaborations Valassis has entered
into with 31 newspapers across the United States, offering an innovative way
to reach out to 8 million U.S. households. Advertisers benefit from the
efficiency of the newspapers' delivery channel and the precision of Valassis
targeting and reach via direct mail. Consumers benefit from advertising that
is delivered by trusted, reliable sources - The Dallas Morning News and
Valassis' RedPlum product.

"This deal is a win for advertisers and consumers alike," said William
Blackmer, Valassis Senior Vice President, Strategic Sourcing. "Advertisers can
leverage the power of newspaper and mail to enhance their message to consumers
and can ensure maximum response through both delivery methods. Consumers will
receive valuable deals and offers all in one package, which will greatly
facilitate planned shopping experiences. We are very pleased to continue
building our relationship with The Dallas Morning News in this important
market."

"By merging The News' portfolio of print products with Valassis' unique
targeting systems, this partnership allows us to offer advertisers throughout
the Dallas-Ft. Worth marketplace enhanced distribution capabilities," said
John McKeon, President and General Manager of The Dallas Morning News. "It
also supports our goal of delivering value to consumers by increasing their
opportunities to save, one more example of the many ways in which The Dallas
Morning News helps people live better here."

Valassis' proprietary sub-ZIP code consumer targeting platform will allow
advertisers to maximize their response rates by delivering the right
information to consumers. Readers of The Dallas Morning News, Al Dia and
Briefing will receive their merged RedPlum Direct Mail Package on top of the
Wednesday newspaper, ensuring high visibility for the advertising offers,
while those who do not receive the newspaper will receive their co-branded
Direct Mail Package in their mailboxes on Tuesday or Wednesday.

About Valassis
Valassis is one of the nation's leading media and marketing services
companies, offering unparalleled reach and scale to more than 15,000
advertisers. Its RedPlum media portfolio delivers value on a weekly basis to
over 100 million shoppers across a multi-media platform - in-home, in-store
and in-motion. Through its interactive offering - redplum.com - consumers will
find compelling national and local deals online. Headquartered in Livonia,
Michigan with approximately 7,000 associates in 28 states and eight countries,
Valassis is widely recognized for its associate and corporate citizenship
programs, including its America's Looking for Its Missing Children(R) program.
Valassis companies include Valassis Direct Mail, Inc., Valassis Canada,
Promotion Watch, Valassis Relationship Marketing Systems, LLC and NCH
Marketing Services, Inc. For more information, visit http://www.valassis.com
or http://www.redplum.com. To learn about advertising opportunities with
RedPlum, please call 1-800-437-0479.

About The Dallas Morning News
Established in 1885, The Dallas Morning News (dallasnews.com) is Texas'
leading newspaper and serves a readership of more than 1.5 million. The
newspaper has received eight Pulitzer Prizes since 1986, as well as numerous
other industry awards recognizing the quality of its investigative and feature
journalism, design and photojournalism. In 2005, The News received the Scripps
Howard Foundation National Journalism Award for its editorial series calling
for mandatory record votes in the Texas legislature, and its Web site,
dallasnews.com, also was honored for Web reporting. In 2003, the paper
launched the leading Spanish-language daily in North Texas, Al Dia; the
standard-setting free entertainment tabloid, Quick; and the nation's first
editorial blog. In 2008, the paper launched the free, home-delivered
quick-read, Briefing.The Dallas Morning News is the flagship newspaper
subsidiary of A. H. Belo Corporation.

About A. H. Belo Corporation
A. H. Belo Corporation (NYSE: AHC) headquartered in Dallas, Texas, is a
distinguished newspaper publishing and local news and information company that
owns and operates four daily newspapers and a diverse group of Web sites. A.
H. Belo publishes The Dallas Morning News, Texas' leading newspaper and winner
of eight Pulitzer Prizes since 1986; The Providence Journal, the oldest
continuously-published daily newspaper in the U.S. and winner of four Pulitzer
Prizes; The Press-Enterprise (Riverside, CA), serving southern California's
Inland Empire region and winner of one Pulitzer Prize; and the Denton
Record-Chronicle. The Company publishes various specialty publications
targeting niche audiences, and its partnerships and/or investments include the
Yahoo! Newspaper Consortium and Classified Ventures, owner of cars.com. A. H.
Belo also owns direct mail and commercial printing businesses. Additional
information is available at www.ahbelo.com.

Safe Harbor and Forward-Looking Statements
Certain statements found in this document constitute "forward-looking
statements" within the meaning of the Private Securities Litigation Reform Act
of 1995. Such forward-looking statements involve known and unknown risks and
uncertainties and other factors which may cause our actual results,
performance or achievements to be materially different from any future
results, performance or achievements expressed or implied by such
forward-looking statements. Such factors include, among others, the following:
price competition from our existing competitors; new competitors in any of our
businesses; a shift in client preference for different promotional materials,
strategies or coupon delivery methods, including, without limitation, as a
result of declines in newspaper circulation; an unforeseen increase in paper
or postal costs; changes which affect the businesses of our clients and lead
to reduced sales promotion spending, including, without limitation, a decrease
of marketing budgets which are generally discretionary in nature and easier to
reduce in the short-term than other expenses; our substantial indebtedness,
and ability to refinance such indebtedness, if necessary, and our ability to
incur additional indebtedness, may affect our financial health; the financial
condition, including bankruptcies, of our clients, suppliers, senior secured
credit facility lenders or other counterparties; our ability to comply with or
obtain modifications or waivers of the financial covenants contained in our
debt documents; certain covenants in our debt documents could adversely
restrict our financial and operating flexibility; recent disruptions in the
credit markets that make it difficult for companies to secure financing; we do
not currently comply with the continued listing requirements of The New York
Stock Exchange and therefore our common stock may be delisted; fluctuations in
the amount, timing, pages, weight and kinds of advertising pieces from period
to period, due to a change in our clients' promotional needs, inventories and
other factors; our failure to attract and retain qualified personnel may
affect our business and results of operations; a rise in interest rates could
increase our borrowing costs; we may be required to recognize additional
impairment charges against goodwill and intangible assets in the future; the
outcome of ADVO's pending shareholder lawsuits; our current litigation with
News America Incorporated may be costly and divert management's attention;
possible governmental regulation or litigation affecting aspects of our
business; the credit and liquidity crisis in the financial markets could
continue to affect our results of operations and financial condition;
reductions of our credit rating may have an adverse impact on our business;
counterparties to our secured credit facility and interest rate swaps may not
be able to fulfill their obligations due to disruptions in the global credit
markets; uncertainty in the application and interpretation of applicable state
sales tax laws may expose us to additional sales tax liability; and general
economic conditions, whether nationally, internationally, or in the market
areas in which we conduct our business, including the adverse impact of the
ongoing economic downturn on the marketing expenditures and activities of our
clients and prospective clients as well as our vendors, with whom we rely on
to provide us with quality materials at the right prices and in a timely
manner. These and other risks and uncertainties related to our business are
described in greater detail in our filings with the United States Securities
and Exchange Commission, including our reports on Forms 10-K and 10-Q and the
foregoing information should be read in conjunction with these filings. We
disclaim any intention or obligation to update or revise any forward-looking
statements, whether as a result of new information, future events or
otherwise.

SOURCE Valassis; The Dallas Morning News

Mary Broaddus, Director, Investor Relations and Corporate Communications,
Valassis, +1-734-591-7375, broaddusm@valassis.com; or Stephanie Hoefken for
The Dallas Morning News, +1-214-891-7693, stephanie_hoefken@richards.com