Jim Hickey of Bozeman, Montana Named Orvis Endorsed Freshwater Fly Fishing Guide of the Year for 2008

MANCHESTER, VT, May 27 (MARKET WIRE) --
At their annual Endorsed Operations Rendezvous in Bozeman, Montana, the
Orvis Company announced Jim Hickey of World Cast Anglers as the 2008
Freshwater Fly Guide of the Year. In his eighth season with World Cast
Anglers, Jim continues to guide and teach fly anglers on the spectacular
waters of Jackson Hole and eastern Idaho. Jim also oversees the Western
Rivers Professional Guide School, specializing in training and placing
the best guides in the Rocky Mountain West and throughout the world. As a
Federation of Fly fishers Certified Casting Instructor, Orvis Endorsed
Guide, and member of the United States Fly Fishing Team, Jim adds his
knowledge, passion, and experience to the WorldCast Anglers Team.

"In an area that boasts the largest number of fly fishing guides in the
US, Jim Hickey truly is recognized as one of the best by clients and peers
alike," said Dave Perkins, Vice Chairman of Orvis. "He consistently
maintains the standards of excellence that he places on himself, as well
as the standards Orvis expects of him. Day in and day out, this guide is
on the water and as evidenced by the letters we have received... he treats
each and every trip as though it is his first one of the season."

For twenty years the Orvis Company has been recognizing excellence in fly
fishing lodges, fly fishing outfitters, and fly fishing guides through
its Endorsed Lodges Outfitters and Guides program. Each endorsed
operation has its own character, but all share the same high standards:
great service, great fishing and an experienced, professional staff.
These standards of excellence are continually reviewed by the Orvis staff
and evaluated by visiting guests in post-visit critiques sent directly to
The Orvis Company. Orvis endorsed operations cater to ability levels from
beginner to expert.

Founded in 1856, and the recognized world leader in fly fishing gear,
Orvis operates a chain of retail stores in the U.S. and England, runs a
world class fly fishing vacations service, and numerous fly fishing
schools around the country. Orvis donates five percent of pre-tax profits
each year to conservation efforts. You can read more about Orvis on their
website at www.orvis.com.

For More Information Contact:
James Hathaway
Tel: 802-362-8525

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