Activision to Showcase Several of the Most Anticipated Games of the Year at the 2009...

Activision to Showcase Several of the Most Anticipated Games of the Year at
the 2009 E3 Expo

Company's Powerful Slate Features Infinity Ward's Modern Warfare(R) 2, DJ
Hero(TM) and Guitar Hero(R) 5

For the First Time Attendees Can Play Bizarre Creations' Blur(TM) and Tony
Hawk(R): RIDE(TM); and See New Presentations of Marvel(TM): Ultimate Alliance
2, Transformers(TM): Revenge of the Fallen, Wolfenstein(TM), Singularity(TM)
and PROTOTYPE(TM)

SANTA MONICA, Calif., May 27 /PRNewswire-FirstCall/ -- Activision Publishing,
Inc. (Nasdaq: ATVI) will debut a robust slate of new titles based on some of
the largest video game franchises at the 2009 Electronic Entertainment Expo
(E3 Expo) taking place at the Los Angeles Convention Center on June 2 - 4,
2009.

Headlining the slate is Infinity Ward's highly anticipated sequel to Call of
Duty(R) 4: Modern Warfare(TM), Modern Warfare(R) 2, which is expected to be
one of the best-selling games of the year. Additionally, the company will
debut its groundbreaking new DJ Hero(TM) game and rock-based title Guitar
Hero(R) 5, both of which will once again transform the way consumers enjoy and
engage with music by offering the largest array of contemporary artists ever
featured in music-based games.

Attendees will also be able to play Bizarre Creations' Blur(TM) which marries
intense wheel-to-wheel racing action with spectacular power-ups and real-world
cars and locations, as well as Tony Hawk(R): RIDE(TM), which will redefine
skateboarding through an innovative motion sensing skateboard controller that
allows for unprecedented freedom and movement.

"At this year's E3, we will debut the largest and strongest lineup in our
company's history," said Mike Griffith, President and CEO, Activision
Publishing, Inc. "Our innovative slate features games based on some of the
industry's largest franchises, as well as exciting new offerings in the music,
racing and action-sports genres that are poised to redefine the interactive
entertainment experience. We are also very excited to showcase two new
intellectual properties Singularity(TM) and PROTOTYPE(TM) which are already
garnering a tremendous amount of interest and excitement."

Activision's Full E3 Game Slate Includes:
Blur is set to revolutionize the racing genre as the ultimate wheel-to-wheel
racing action experience with spectacular power-ups, real-world locations and
over 60 licensed cars. The pick-up and play game drops players into
heart-pumping, electrified racing action with 20 cars on track all targeting
the finish line and battling each other as they trade paint and collect
intense power-ups, including the ability to blast other cars out of the way
with huge bursts of energy, boost their speed and more. Gamers can also
engage in competitive and team-based multiplayer with up to 20 racers online,
or on a single console via 4-player split-screen; plus create custom groups to
design their own complete game mode. (Xbox 360(R) video game and
entertainment system from Microsoft, PLAYSTATION(R)3 computer entertainment
system and Games for Windows(R); not yet rated by the ESRB).

In DJ Hero, faces in the crowd are transformed into the life of the party as
the game's turntable controller - created exclusively for DJ Hero and
featuring familiar DJ tools including a fully-rotating turntable, sample
buttons, effects dial and cross fader - immerses fans into the authenticity of
DJ culture and a sea of music. (Xbox 360, PLAYSTATION 3 system,
PlayStation(R)2 computer entertainment systems and Wii(TM) system from
Nintendo; not yet rated by the ESRB).

Guitar Hero 5 features the strongest, most varied set list to-date comprised
of master tracks from 85 of the hottest bands of today and the biggest classic
acts including Kings of Leon, The Rolling Stones, The White Stripes, Santana,
Vampire Weekend, Tom Petty, Johnny Cash, Bob Dylan, plus more than 25 artists
from a variety of music genres that will be making their music video game
debut. (Xbox 360, PLAYSTATION 3 system, Wii and PlayStation 2 system; not yet
rated by the ESRB).

The greatest Super Hero(TM) action/RPG of all time is back with the world's
largest army of heroes and villains in Marvel(TM): Ultimate Alliance 2.
Incorporating elements of the acclaimed Marvel Civil War storyline, the game
allows players to choose their side and team up with revered heroes and
villains, including Spider-Man, Wolverine, Hulk, Iron Man, Deadpool, Venom,
Green Goblin and Captain America. Players can combine characters' powers and
unleash astonishing new attacks. (Xbox 360, PLAYSTATION 3 system, Wii,
PlayStation 2 system, PSP(R) (PlayStation(R) Portable) system and Nintendo
DS(TM); not yet rated by the ESRB).

On November 10, 2009, Infinity Ward will make its return with the release of
Modern Warfare 2, the most-anticipated game of the year and the sequel to the
best-selling first-person action game of all time, Call of Duty(R) 4: Modern
Warfare(TM), which has sold more than 13 million copies to date. Modern
Warfare 2 continues the gripping and heart-racing saga with an unprecedented
level of action as players face off against a new threat dedicated to bringing
the world to the brink of collapse. (Xbox 360, PLAYSTATION 3 system and Games
for Windows; not yet rated by the ESRB).

An all-new, third-person open-world/action game, PROTOTYPE lets gamers feel
the power of being the ultimate shape-shifting weapon. You are the PROTOTYPE:
Alex Mercer - a genetically mutated man without memory, armed with amazing
shape-shifting abilities, hunting your way to discover what created you and
determined to make those responsible pay. As Alex, gamers tear through a
densely populated contemporary New York City with Parkour-style agility,
consuming anybody that gets in their way...assuming their physical identity,
memories and abilities. (Xbox 360, PLAYSTATION 3 system and Games for
Windows; the game is rated "M" by the ESRB).

Singularity pits shooter and sci-fi fans against a devastating fracture in
time. As players attempt to unravel a conspiracy, they must fight their way
through ever-shifting epic sci-fi environments, occupied by Russian soldiers
and time-ravaged creatures, while sudden time waves hurl them back and forth
between 1950 and the present day. Use time as a weapon as you attempt to
unravel the mystery and prevent a catastrophic event that threatens all
humanity. (Xbox 360, PLAYSTATION 3 system and Games for Windows; not yet
rated by the ESRB).

Featuring an innovative skateboard-shaped controller, Tony Hawk: RIDE
redefines the sports genre by offering a dynamic hands-free gaming experience.
Using full motion sensing technology, players physically control the action
by performing various movements and gestures on the board that directly
translate into amazing tricks in the game in a variety of settings and half
pipes. The new wireless skateboard controller provides an accessible and
social gaming experience that allows players to feel what it's really like to
skate. Without complex button combinations or analog sticks, gamers can
literally step on the board to play the game. (Xbox 360, PLAYSTATION 3 system
and Wii; not yet rated by the ESRB).

Based on Hasbro's legendary TRANSFORMERS property and Paramount Pictures and
DreamWorks Pictures' upcoming feature film, Transformers(TM): Revenge of the
Fallen, the video game thrusts players into a battle for supremacy across the
globe as either AUTOBOTS or DECEPTICONS to drive, fly, fight and blast their
way through intense, pressure-packed levels. Delivering more control than
ever before, players can select from an extremely diverse range of playable
TRANSFORMERS characters and jump straight into action as they instantly switch
between robot, vehicle and weapon modes to fight for the preservation or
annihilation of all mankind. Players can also fight the epic war between the
AUTOBOTS and DECEPTICONS online in explosive, multiplayer combat. (Xbox 360,
PLAYSTATION 3 system, Wii, PlayStation 2 system PSP system, Nintendo DS and
Games for Windows; the game is rated "T" for the console and PC versions and
"E10+" for the handheld versions by the ESRB).

Wolfenstein(TM) brings the Nazi's dark obsession with the occult to life, by
intertwining fast-paced, intense story-driven combat with a diverse sci-fi
experience. As BJ Blazkowicz, a highly decorated member of the Office of
Secret Actions (OSA), you are sent on a special mission into the heart of the
Third Reich to investigate evidence that the SS hierarchy may possess a new
and mysterious power. Wolfenstein is scheduled to be on store shelves on
August 4, 2009. (Xbox 360, PLAYSTATION 3 system and Games for Windows; not
yet rated by the ESRB; the game is rated "M" by the ESRB).

For assets and more information on Activision's E3 videogame line-up, please
visit virtualpressoffice.com/public/kit/activision.

About Bizarre Creations
Bizarre Creations is a medium sized video game developer, based in Liverpool,
England. Established in 1994, the company is famed for such high profile
franchises as Formula 1, Fur Fighters, Geometry Wars, The Club, and the
Project Gotham Racing series. With 160+ staff working out of a custom-built
development studio, the company now simultaneously develops several next-gen
projects across various platforms.

About Hasbro, Inc.
Hasbro, Inc. (NYSE: HAS) is a worldwide leader in children's and family
leisure time products and services with a rich portfolio of brands and
entertainment properties that provides some of the highest quality and most
recognizable play and recreational experiences in the world. As a
brand-driven, consumer-focused global company, Hasbro brings to market a range
of toys, games and licensed products, from traditional to high-tech and
digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA,
MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see
how we inspire play through our brands at http://www.hasbro.com. (C) 2009
Hasbro, Inc. All Rights Reserved.

About id Software
id - defined by Freud as the primal section of the human psyche; id Software,
located in Mesquite, Texas, was founded in 1991. From inception to present
day, id Software has relentlessly provided technical, design and artistic
leadership as an independent game developer and technology provider.
Transcending the games industry, id's iconic brands such as Wolfenstein, DOOM,
QUAKE and Enemy Territory have become staples of popular culture for
generations of gamers. More information on id Software can be found at
www.idsoftware.com.

About Marvel Entertainment, Inc.
Marvel Entertainment, Inc. is one of the world's most prominent
character-based entertainment companies, built on a proven library of over
5,000 characters featured in a variety of media over seventy years. Marvel
utilizes its character franchises in licensing, entertainment (via Marvel
Studios and Marvel Animation) and publishing (via Marvel Comics). Marvel's
strategy is to leverage its franchises in a growing array of opportunities
around the world, including feature films, consumer products, toys, video
games, animated television, direct-to-DVD and online. For more information
visit www.marvel.com.

About Tony Hawk, Inc.
Tony Hawk, Inc. is a world leader in its field with the unprecedented ability
to bring alternative sports and their unique lifestyle to the masses while
maintaining an indispensable edge of authenticity with the market's hard-core,
trendsetting audience. Founded by Tony Hawk in 1998 and based in Vista, CA,
the company is organized into five segments: Merchandising, Events,
Endorsements, Film and Digital Media. These lifestyle sports include
skateboarding, BMX, Motocross, surfing and snowboarding. Consumer goods
bearing the Tony Hawk brand have dominated several markets, including
interactive games, skateboard hard goods, lifestyle apparel, toys,
publications and more.

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a
leading worldwide developer, publisher and distributor of interactive
entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom,
France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands and Australia.
More information about Activision and its products can be found on the
company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this
press release that involves Activision Publishing's expectations, plans,
intentions or strategies regarding the future are forward-looking statements
that are not facts and involve a number of risks and uncertainties. Activision
Publishing generally uses words such as "outlook," "will," "could," "would,"
"might," "remains," "to be," "plans," "believes," "may," "expects," "intends,"
"anticipates," "estimate," future," "plan," "positioned," "potential,"
"project," "remain," "scheduled," "set to," "subject to," "upcoming" and
similar expressions to help identify forward-looking statements. Factors that
could cause Activision Publishing's actual future results to differ materially
from those expressed in the forward-looking statements set forth in this
release include, but are not limited to, sales levels of Activision
Publishing's titles, shifts in consumer spending trends, the impact of the
current macroeconomic environment, the seasonal and cyclical nature of the
interactive game market, Activision Publishing's ability to predict consumer
preferences among competing hardware platforms (including next-generation
hardware), declines in software pricing, product returns and price protection,
product delays, retail acceptance of Activision Publishing's products,
adoption rate and availability of new hardware and related software, industry
competition, rapid changes in technology and industry standards, protection of
proprietary rights, litigation against Activision Publishing, maintenance of
relationships with key personnel, customers, vendors and third-party
developers, domestic and international economic, financial and political
conditions and policies, foreign exchange rates, integration of recent
acquisitions and the identification of suitable future acquisition
opportunities, Activision Blizzard's success in integrating the operations of
Activision Publishing and Vivendi Games in a timely manner, or at all, and the
combined company's ability to realize the anticipated benefits and synergies
of the transaction to the extent, or in the timeframe, anticipated, and the
other factors identified in Activision Blizzard's most recent annual report on
Form 10-K and any subsequent quarterly reports on Form 10-Q. The
forward-looking statements in this release are based upon information
available to Activision Publishing and Activision Blizzard as of the date of
this release, and neither Activision Publishing nor Activision Blizzard
assumes any obligation to update any such forward-looking statements.
Forward-looking statements believed to be true when made may ultimately prove
to be incorrect. These statements are not guarantees of the future performance
of Activision Publishing or Activision Blizzard and are subject to risks,
uncertainties and other factors, some of which are beyond its control and may
cause actual results to differ materially from current expectations.

"PlayStation", "PLAYSTATION", "PS" Family logo and "PSP" are registered
trademarks of Sony Computer Entertainment Inc. PSP(R) system - Memory Stick
Duo(TM) may be required (sold separately). Used with Permission. Microsoft,
Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft
group of companies.

Wii and Nintendo DS are trademarks of Nintendo.

Guitar Hero 5, DJ Hero (C) 2009 Activision Publishing, Inc. Guitar Hero,
Activision and RedOctane are registered trademarks and DJ Hero is a trademark
of Activision Publishing, Inc. The ratings icon is a registered trademark of
the Entertainment Software Association.

Marvel, and all related characters: TM & (C) 2008 Marvel Entertainment, Inc.
and its subsidiaries. Licensed by Marvel Characters B.V. www.marvel.com. All
rights reserved. Super Hero(s) is a co-owned registered trademark.

(C) 2009 Activision Publishing, Inc. Activision is a registered trademark and
Ride is a trademark of Activision Publishing, Inc. All rights reserved. Tony
Hawk is a registered trademark of Tony Hawk, Inc.

HASBRO and its logo, TRANSFORMERS and all related characters are trademarks of
Hasbro and are used with permission. (C) 2009 Hasbro. All Rights Reserved.
(C) 2009 DreamWorks, LLC and Paramount Pictures Corporation. Paramount and the
Paramount logo are trademarks of Paramount. TM (C) 2009 Paramount.

(C) 2009 Activision Publishing, Inc. Activision is a registered trademark and
Prototype and Singularity are trademarks of Activision Publishing, Inc. All
rights reserved.

Wolfenstein (C) 2009 Id Software, Inc. All rights reserved. Published and
distributed by Activision Publishing, Inc. under license. Wolfenstein(TM) is a
trademark and ID(R) is a registered trademark of Id Software, Inc. in the
United States and some other countries.

All other trademarks and trade names are the property of their respective
owners.
For Information, Contact:
Michelle Schroder
Senior Director, Public Relations
Activision Inc.
310.255.2508
michelle.schroder@activision.com

Ryh-Ming C. Poon
Director, Public Relations
GUITAR HERO
310.255.2226
ryh-ming.poon@activision.com

SOURCE Activision Publishing, Inc.

Michelle Schroder, Senior Director, Public Relations, +1-310-255-2508,
michelle.schroder@activision.com, or Ryh-Ming C. Poon, Director, Public
Relations, GUITAR HERO, +1-310-255-2226, ryh-ming.poon@activision.com, United
Kingdom/all other territories, +44 (0) 1753 756100, prvault@activision.co.uk,
or France, Diane de Domecy, 331 34 34 67 06, diane.dedomecy@activision.com, or
Germany, Christian Blendl, +49 9471 3069 22, Christian.blendl@activision.com,
or Tim Ende-Styra, +49 89 999817-230, tim.ende-styra@activision.com, or
Australia, Natasha Brack, +61 2 8876 5738, Natasha.brack@activision.com, or
Nordic, Petra Tell, +46 8 4418606, petra.tell@activision.com, or Italy,
Francesca Carotti, +39 0331 45 29 70, francesca.carotti@activision.com, or
Spain, Monica Garcia, +34 91 490 15 80, monica.garcia@activision.com, or
Benelux, Martin Kroonstuiver, +31 (0)20 715 7723,
martin.kroonstuiver@activision.com, all of Activision Publishing, Inc.