Universal Rolls Out New Division to Handle Studio's Partnerships and Licensing

Universal's Corporate Alliances, Consumer Products and Theatrical and Home
Entertainment Promotions to Become Universal Partnerships and Licensing (UP&L)

LOS ANGELES, May 27 /PRNewswire/ -- Executives from Universal Pictures today
announced the formation of Universal Partnerships and Licensing (UP&L), a new
division which joins the studio's retail focused Consumer Products Group with
the division known as Universal Studios Partnerships (USP). In a move aimed
at integrating and enhancing the studio's brand management and promotional
partnership efforts, UP&L will now have combined oversight of all Universal's
consumer product licensing, film and home entertainment promotions and
corporate alliances for the studio's theatrical, home entertainment, theme
parks and stage productions.

Stephanie Sperber, who currently heads USP, will run the new division and
assume the title Executive Vice President Universal Partnerships and
Licensing.

"Consumer Products, Partnerships and Licensing have complimentary functions so
centralizing these operations makes good business sense," said Shmuger. "By
putting our brand management efforts under one roof, we provide more effective
servicing for our corporate partners and our studio. We're thrilled Stephanie
and her team have signed on to lead this new division."

Under the new organization, Senior Vice President, Amy Taylor will oversee
UP&L's North American promotions, worldwide licensing and retail development.
Taylor has held senior leadership positions in both the promotions and
consumer products groups. She and her team are currently spearheading sales
for upcoming Universal Pictures feature films such as Land of the Lost and the
classic franchise property Curious George. Her group is handling promotional
activities for films developed around Hasbro products such as Stretch
Armstrong and those being produced by Universal and Chris Meledandri's family
entertainment and animation production group Illumination Entertainment such
as Despicable Me.

Senior Vice President of brand management and marketing services for Universal
Pictures David O'Connor will also oversee marketing for UP&L reporting to both
Sperber and Universal Pictures President of Marketing and Distribution Adam
Fogelson. The 11-year Universal veteran has been instrumental in propelling
numerous Universal Pictures features into the ranks of major global film
brands. O'Connor will continue to be responsible for developing content ideas
and integration with NBC and its related entities and Universal theme parks.

Vice President Corporate Partnerships, Stephanie Testa will head UP&L's
corporate alliances practice, which oversees long-term partnerships for
Universal's film, home entertainment, theme park and stage production business
units. She is responsible for the acquisition of new brand partners as well
as managing relationships with the existing partners.

Sperber previously served as Executive Vice President, USP, a division she
formed in 2004. Under her leadership USP made its inaugural effort to
coordinate the studio's theatrical, home entertainment and corporate marketing
partnerships under a single organizational structure. In 2008 alone, USP
delivered over $100 million in media value for film and DVD promotions, and
announced revenue generating corporate alliances with partners including GE
Money, American Express and others. Additional corporate partners include
Cartier, Coca-Cola, Dale & Thomas Popcorn, Gibson Guitars, Nestle Waters,
Sharp and Xerox. And more recently, USP signed Fidelity Investments as the
presenting sponsor of the smash Broadway hit "Billy Elliot the Musical."

UP&L will be a division of Universal Studios, part of NBC Universal. NBC
Universal is one of the world's leading media and entertainment companies in
the development, production, marketing of entertainment, news, and information
to a global audience. Formed in May of 2004 through the combining of NBC and
Vivendi Universal Entertainment, NBC Universal owns and operates a valuable
portfolio of news and entertainment networks, a premier motion picture
company, significant television production operations, a leading television
stations group, and world-renowned theme parks. NBC Universal is 80% owned by
General Electric, with 20% controlled by Vivendi.

About Universal Pictures
Universal Pictures is a division of Universal Studios
(www.universalstudios.com). Universal Studios is part of NBC Universal, one
of the world's leading media and entertainment companies in the development,
production and marketing of entertainment, news and information to a global
audience. Formed in May 2004 through the combining of NBC and Vivendi
Universal Entertainment, NBC Universal owns and operates a valuable portfolio
of news and entertainment networks, a premier motion picture company,
significant television production operations, a leading television stations
group and world-renowned theme parks. NBC Universal is 80% owned by General
Electric, with 20% controlled by Vivendi.

SOURCE Universal Pictures

Kori Bernards of Universal Pictures, +1-818-777-7216,
kori.bernards@nbcuni.com