Front Porch Sweeps Awards at National Association of Home Builders 50+ Housing Council

BURBANK, CA, May 27 (MARKET WIRE) --
Front Porch, California's largest non-profit provider of senior living
communities, was honored with nine awards (four Gold and five Silver) by
the 2009 National Association of Home Builders (NAHB), 50+ Housing
Council. The annual awards program recognized excellence and innovation
in the design, development and marketing of housing for the mature market.

"Communities for the mature market continue to evolve and better reflect
the needs and wishes of their residents," said Lee Ratta, senior vice
president of organizational advancement at Front Porch. "We are thrilled
to receive this level of recognition for our commitment to creating
vibrant and innovative communities for older adults."

Two Front Porch communities, both set to open this fall, won top honors
for overall concept and design:

-- Walnut Village, a
full-service retirement community, received Gold in the "Best Small (up to
200 units) Continuing Care Retirement Community (CCRC) On the Boards"
category.

-- Luma, a Front Porch active
adult living community in Mexico, received Silver in the "Best Active Adult
Community On the Boards (up to 500 homes)" category.

Front Porch Print advertising and marketing collateral earned three
Gold awards and four Silvers.

-- Two regional campaigns, "Next" and "Home," both promoting Front Porch
Communities in California, won Gold and Silver respectively in the "Best
Print Advertising for a 50+ Housing Community" category.

-- The marketing program created to promote Luma captured Gold for the
"Your Dream to Retire Here" campaign in the "Best Print Advertising for a
50+ Housing Community" category; Gold in the "Best Web Site for a 50+
Housing Community" category; Silver in the "Best Brochure for a 50+ Housing
Community" category; and Silver in the "Best Print Advertising for a 50+
Housing Community" category for Luma's "If Your Soul Came with Directions"
ad campaign.

-- Front Porch's Walnut Village won Silver in the "Best Direct Mail
Campaign for a 50+ Housing Community" category.

The NAHB's 50+ Housing Council, the Best of 50+ Housing Awards is the
premier design and marketing competition for the senior housing industry.
The panel chose winners from nearly 300 total entries in more than 40
categories.

About Front Porch

Based in Burbank, California, Front Porch is comprised of Front Porch
Communities and Services; Front Porch Active Adult Communities, LLC; Front
Porch Development Company, which provides real estate development
services; and CARING Housing Ministries, an affordable housing management
company.

Dedicated to enhancing the lives and lifestyles of older adults, Front
Porch creates communities that "celebrate the art of the individual." Each
community has a unique style with a broad range of choice and service,
offering each resident the opportunity to "live life their way." Front
Porch believes in the importance of developing communities that are
economically sound, environmentally responsible and supportive of
community spirit.

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For more information contact:
Graham & Associates
Kate Rapson or Kelly Schwarze
Email Contact
(415) 986-7212

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