Research and Markets: South Korean Active and Passive Safety Systems Gearing Up for a Spate of Product Launches

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/c51b4a/south_korean_activ) has
announced the addition of Frost & Sullivan's new report "South Korean Active and
Passive Safety Systems Market" to their offering.

This study covers in details the Korean market for active and passive safety
systems. The study deals with Market Drivers, Restraints, Challenges for
different products in active and passive systems market. Market Breakdown, Unit
shipments, revenue forecasts for different active and passive systems are dealt
in detail in this study. Profiles of Vehicle Manufacturers and Safety system
suppliers are also covered in this study.

South Korean Safety Systems Market Gearing Up for a Spate of Product Launches

South Korea is home to leading vehicle brands such as Hyundai, Kia, Daewoo, and
Ssangyong and is among the top six vehicle manufacturing countries in the world.
With a vehicle population of nearly 6.0 million in 2006 and one of the highest
rates of traffic accidents, South Korea appears to be a happy hunting ground for
active and passive safety system companies. "Car owners in South Korea are
becoming increasingly aware of the importance of vehicle safety and recognizing
the role of safety systems in promoting an accident-free driving experience,"
says the analyst of this research. "Although passive safety systems have higher
awareness and penetration than active safety systems, the latter is expected to
experience increased penetration as passenger car owners as well as vehicle
manufacturers (VMs) realize the importance of accident prevention."

Meanwhile, the government's implementation of safety standards has unlocked
numerous prospects for safety system developers, with system suppliers and
original equipment manufacturers (OEMs) making haste to cash in on the
opportunities by launching a host of safety products. For instance, field of
view assistance systems such as adaptive front lighting systems and night view
systems are expected to be introduced in South Korean vehicles by 2008-2009,
while driver drowsiness warning system and adaptive cruise control systems are
likely to make their market entry by 2011. "In 2008-2009, VMs are also expected
to launch pre-crash safety systems (intelligent airbag systems and intelligent
live by wire sash control systems) with pre-crash sensing technologies that play
a significant role both before and after the crash," notes the analyst. "These
systems integrate the features of both active and passive safety systems."

Despite this impressive array of products, market participants will be hard
pressed to increase their penetration rates due to the high costs of production.
In South Korea, the core technology for safety systems such as control system,
sensors, and vision systems is mostly imported. This hikes the development and
production costs of vehicle safety systems and restricts their adoption to the
top-end consumer segment. Seeing that the future of automotive safety lies in
sensors, South Korean safety system manufacturers will do well to focus their
R&D efforts on domestically developing accurate sensor technology. This will
ensure reduced production costs, which will translate to affordable systems and
wider market penetration

Key Topics Covered:

1 Executive Summary

2 Total Passenger Car Safety Systems Market

3 Passenger Car Active Safety Systems Market

4 Passenger Car Passive Systems Market

5 Key Company Profiles

6 Database Of Key Industry Participants

For more information visit
http://www.researchandmarkets.com/research/c51b4a/south_korean_activ.

Research and Markets
Laura Wood
Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
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