The Group Room(R) to Broadcast Live From the Annual Meeting of The American Society of Clinical Oncology (ASCO),

LOS ANGELES, CA, May 27 (MARKET WIRE) --
The Group Room -- the nationally syndicated weekly call-in cancer talk
radio show -- will produce its annual live ASCO broadcast, which will
also be videocast, from the floor of the 45th Annual Meeting of the
American Society of Clinical Oncology, Sunday, May 31, Orange County
Convention Center, Orlando, FL. The show will take place in the West
Building Hall B Lobby, 4:00-6:00pm ET.

The annual ASCO meeting is the world premier scientific event for oncology
professionals. More than 30,000 cancer specialists from around the world
are expected to gather to discuss the latest advances in cancer care,
treatment, prevention and survivorship, and this year's theme is
"Personalizing Cancer Care," a practice focusing on caring for the
individual -- not just treating the disease -- through the entire spectrum
of prevention, diagnosis, and treatment to survivorship and end of life
care.

Selma R. Schimmel, founder and CEO of Vital Options International, hosts
The Group Room. "As a multiple time cancer survivor, I find this focus on
personalized cancer care to be very compelling. It reflects the patient as
a whole, as well as the dynamic clinical advances in personalized medicine
today," says Schimmel.

"The Group Room does a great job providing useful information and insight
on issues affecting the patient community," said Eric P. Winer, MD, Chair
of ASCO's Cancer Communications Committee and professor of medicine at
Harvard Medical School. "We are pleased that The Group Room will again
broadcast from the floor of ASCO's Annual Meeting, offering insight and
expertise on the research presented."

Topics to be discussed will include advances in gastrointestinal cancers,
lung cancer, women's cancers, and personalized medicine, with:

Nicholas J. Petrelli, MD, Medical Director, Helen F. Graham Cancer Center,
Wilmington, DE; Chair of the National Surgical Adjuvant Breast and Bowel
Project, Colorectal Committee; Past President of the Society of Surgical
Oncology; Chair-Elect of the ASCO Cancer Communications Committee;

Alan B. Sandler, MD, Professor of Medicine; Division Chief, Hematology &
Medical Oncology, DeArmond Chair, Clinical Cancer Research Oregon Health &
Science University;

Julie R. Gralow, MD, Director, Breast Medical Oncology Group and Associate
Professor of Medical Oncology, University of Washington School of
Medicine, Associate Member, Fred Hutchinson Cancer Research Center,
Clinical Division, Vice-Chair of the Southwest Oncology Group's Breast
Cancer Committee, Seattle, WA; Immediate Past-Chair of the ASCO Cancer
Communications Committee;

Sonali M. Smith, MD, Associate Professor, Section of Hematology/Oncology
and Associate Director, Lymphoma Program at The University of Chicago;
Member of the ASCO Cancer Communications Committee.

The show is heard live in select cities, Internet simulcast and videocast
at www.vitaloptions.org and www.thegrouproom.tv, where all programs are
also archived, tape delayed on XM Satellite Radio's America's Talk XM158
(7:00-9:00pm ET), and podcast on iTunes. Callers enter on-air discussions
toll-free at 1-800-GRP-ROOM (1-800-477-7666), and by email to
info@vitaloptions.org.

This special feature of The Group Room is a collaborative effort with
ASCO's patient-oriented website, Cancer.Net, providing oncologist-vetted
cancer information to help individuals make informed health care
decisions. The broadcast will also be accessible at www.cancer.net.

Founded in 1983, Vital Options was the first psychosocial and advocacy
organization for young adults with cancer, before expanding into an
international cancer communications organization with the launch of The
Group Room in 1996. Vital Options is noted for its pioneering and
innovative approaches in using media technology to advocate and
communicate about cancer. In addition to The Group Room, Vital Options
produces The CancerNewsMinute(R), CancerTalk(SM), OncoTalk(TM), and
CancerTours(TM). The Group Room is produced in association with Premiere
Radio Networks. The show regularly broadcasts from leading US and
European clinical meetings.

Vital Options International is a not-for-profit 510(c)(3) headquartered in
Southern California. It is also a registered European charity based in
France at the American Hospital of Paris, with production partners at
Radio Marsden, the Royal Marsden Hospital, London, UK.

The American Society of Clinical Oncology (ASCO) is the world's leading
professional organization representing physicians of all oncology
subspecialties who care for people with cancer. With more than 27,000
members, ASCO is committed to improving cancer care through scientific
meetings, educational programs and peer-reviewed journals.

This special broadcast is made possible through support from Genentech
BioOncology, GlaxoSmithKline Oncology, and Lilly Oncology. The live
videocast is made possible by Merck Oncology.

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