Stephen Fry and IODA Partner for "The Dongle of Donald Trefusis"

LONDON and SAN FRANCISCO, CA, May 27 (MARKET WIRE) --
SamFry Limited and IODA, the global leader in digital distribution,
marketing, and technology solutions for the independent music and film
industry, today announced the worldwide availability of "The Dongle of
Donald Trefusis," Stephen Fry's new audio series, through iTunes. On the
first day of the release (May 26, 2009) the new series soared to the top
of the charts, becoming a top five Top Albums in iTunes' UK and New
Zealand stores and a top 15 Album in the Australia store. It is also
currently the number one spoken word album in United States iTunes' store.

"Writing and performing a serial work that is a mixture of podcast, audio
book and radio monologue for simultaneous worldwide release demands the
best and most efficient of partners," said Stephen Fry. "I couldn't be
happier to have IODA as our distributors. They've been efficient, prompt
and as good as their word in every area."

Whilst Stephen Fry is well known as an English actor, comedian, author,
director, broadcaster, and quiz show host, he is also an active member of
Britain's technorati. Over the last two years, Fry has established a
strong digital audience through his free podcast series "Stephen Fry's
Podgrams," which has been downloaded 3.6 million times worldwide and his
breakthrough use of the Twitter service through his website
stephenfry.com, which is visited by 1.3 million people monthly.

With "The Dongle of Donald Trefusis," Stephen Fry reprises a favorite
character of his that he first wrote of in "The Liar" nearly twenty years
ago. The premise of the audio series is that Stephen Fry, after the death
of his tutor, mentor and friend Dr Donald Trefusis, is surprised to
receive a letter from the legal firm of Hodgman, Hodgman, Hodgman and
Hodgman bearing news of the Professor's last will and testament. It seems
that the old man has bequeathed to Fry something quite out of the
ordinary -- a small memory device called (some would say incorrectly) a
dongle. And on that dongle is stored... well, listen and you shall know...

"We are delighted to bring Stephen Fry's fabulous audio series 'The Dongle
of Donald Trefusis' to the digital world," commented Erik Gilbert, Vice
President of Content for IODA. "This high profile release is an excellent
example of how the audio series, audio books, podcasts and spoken word
releases are gaining in popularity; now the rest of the world can enjoy
just how much brainier and funnier Fry is than the rest of us mere
mortals."

About Stephen Fry

Stephen Fry is an English actor, comedian, author, director, broadcaster,
and quiz show host. After attending an unfeasibly large number of
educational institutions, he went to Cambridge University, where he met
and worked with lifelong friend and comedy partner Hugh Laurie. Together
they -- along with Emma Thompson and Tony Slattery -- wrote and performed
in The Footlights Revue, which won the first ever Perrier Award and was
televised by the BBC. There followed an illustrious corpus of comedic and
dramatic roles, including those found in Blackadder, A Bit of Fry and
Laurie, Jeeves and Wooster and Kingdom.

He has also performed on stage in Alan Bennett's "Forty Years On," won a
Drama Circle award and a Tony Nomination for his work on the revived
musical "Me and My Girl" and wrote and directed his first film "Bright
Young Things" in 2003. He has written four best-selling novels and an
autobiography, and has presented for the BBC the documentaries "The Secret
Life of the Manic Depressive," "HIV and Me," "The Machine That Made Us,"
and "Stephen Fry In America." He is well known amongst a younger
generation as the reader of the audiobook versions of J. K. Rowling's
Harry Potter novels.

He currently hosts the BBC quiz show "QI" (in its seventh series), and is
filming "Last Chance To See" -- a documentary that revisits endangered
species that Douglas Adams first reported on 20 years ago.

About IODA

IODA, the Independent Online Distribution Alliance, is the
industry-leading digital distribution company for the global independent
music community. IODA provides comprehensive services to record labels,
physical distributors, and artists, including license negotiations; media
encoding and metadata management; and royalty payment administration and
reporting. The company also offers promotional support through a
dedicated marketing division and through IODA Promonet
(www.iodapromonet.com). A promotional distribution network, IODA Promonet
provides qualified podcasts, blogs, and other music sites with access to
pre-cleared, legal music and other promotional assets from IODA's labels.
Founded in 2003, IODA represents a rapidly expanding roster of over a
million tracks from independent labels around the globe. IODA also
distributes independent film and video content for over 2000 titles. The
company's website: www.iodalliance.com.

Contact:
Heather Staples
415-789-5550
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