Developers Applaud Clickatell SMS; Wins Best in Mobility in First Annual "Code Project Members Choice Awards"

REDWOOD CITY, CA, May 27 (MARKET WIRE) --
Innovative developers are continually finding exciting new ways to
incorporate mobility into existing and new applications across a myriad
of markets including social networking, banking, retail, healthcare,
government, and more. Clickatell, leading mobile messaging provider,
today proudly announces its victory in the mobility category by the 6+
million Code Project member developers.

The Code Project, one of the world's largest online developer communities,
announced the winners of their First Annual Members Choice awards for best
development products and tools. Members were asked to rate their favorites
on http://catalog.codeproject.com/. The Code Project staff then compiled
the highest rated listings, awarding the highest ranked in each product
category. The results reflect actual perceptions of what developers value.
Each codeproject.com member decides which companies or products deserve
recognition, based on in-the-field experience. Clickatell was announced as
the sole winner in the 'Mobility' Category in The Code Project 2009
Members Choice Awards.

"In partnership with Clickatell, Cover2Go created a brand new revenue
model for insurance. By offering an innovative mobile insurance service
where customers can purchase insurance via their mobile phone using only
SMS, we are able to reach a market that traditionally could not access
insurance products at all," said Raymond Africa, head Technology and
Infrastructure at Metropolitan Cover2Go. "The short development cycles,
reliability of the technology and quick deployment time were the reasons
behind our partnering with Clickatell to pilot the service."

At pennies per message, implementing Clickatell SMS is the best way to get
started immediately. Using www.Clickatell.com -- the world's #1 mobile
messaging self-service website -- all developers and marketers need to do
is go online, test the network for delivery for free, create an account,
try any one of a number of mature APIs and solutions, enter a credit card
number to purchase message credits, and start sending messages to more
than 775 mobile carriers around the world. No need for heavy software
installation, long purchase processes or complex implementation,
organizations of all sizes can rapidly deploy SMS-based mobile alerts,
notifications and customer-touch strategies and campaigns in a matter of
hours. Clickatell's easy-to-use mobile messaging solutions include the
most mature and advanced API choices, developer tools, sample code as
well as one central account to quickly integrate new SMS capabilities
into existing or new offerings. And, behind the full Clickatell developer
solution is an entire community of thousands of developers who have
integrated and deployed Clickatell SMS since 2000 in 210+ countries.

"There are ~4 billion people that can receive an SMS around the world --
more than all the credit/debit cards and PCs in the world combined. We
have the amazing opportunity to work with thousands of developers as they
extend new and existing software and web applications to the increasingly
mobile world that continues to evolve and provide all kinds of exciting
and unique value added services, far beyond ringtones and logos," said
Pieter de Villiers, CEO of Clickatell. "SMS is the easiest and most
ubiquitous way to provide mobile services -- people of all ages in all
corners of the world are familiar with SMS. The very nature of SMS is
simple, fast and reliable and provides millions of companies with the
ability to communicate and transact with customers, giving them valuable
and desired information like alerts, notifications, text banking, mobile
receipting, authorization, authentication, medical information, social
network updates, retail coupons, and much more."

Upholding industry guidelines and best practices in multiple countries,
Clickatell provides multiple levels of online support and information.
Highly trained technical staff -- efficiently addressing the specific
needs of developers -- is on-call for assistance 24x7x365 and Service
Level Agreements confirm reliability, speed of service delivery and
service uptime. This fully functional online support service is
accessible anywhere in the world and an online community and Forum
complete with blog posts provides Clickatell developers with a vibrant
environment to discuss state-of-the-art features. Clickatell's Messaging
Market allows developers to showcase Clickatell-powered applications on a
third party developer's platform, which continues to expand. Clickatell's
expansive web presence and mobile dominance since 2000 provides
developers with valuable exposure for earning revenue from their
applications.

Developers Hail Clickatell SMS-as-a-Service

"Able to be implemented in less than a day, Clickatell is the only mobile
messaging provider who offers an easy to deploy and use
Software-as-a-Service messaging service and they are truly global."
Mikkel Svane, CEO, Zendesk

"Clickatell has proven to be the best choice for us in terms of global
reach, performance and price point to deliver the millions of monthly SMS
alerts around the world that are essential to the interactivity, relevance
and fun of our service for members." Olivier Chouraki, CEO, Mobiluck.

"Clickatell was able to immediately incorporate mobile options into our
eWallet service and provides us the assurances that our customers will get
the information they need when they need it -- anywhere, anytime." Nikolai
Riesenkampff, Co-CEO, Moneybookers

For more information on today's news, please visit
http://www.clickatell.com/central/campaigns/redir.php?cid=96322

About The Code Project

The Code Project is one of the largest development communities in the
world, comprising involved professional developers, development managers,
and architects. An industry-leading community since 1999, The Code Project
has over six million registered members since its inception. Developers
worldwide contribute quality, how-to articles about all aspects of
development, including Windows, web and server projects. Over 3.4 million
developers visit the site each month to access its lively discussion
boards and more than 23,000 articles, complete with source code and
examples.

About Clickatell

Clickatell enables businesses, governments and communities to leverage
the ubiquity of mobile messaging to inform, alert, notify, transact,
interact and share information. Delivering mobile messaging solutions
since 2000, Clickatell is a global leader in mobile communications
specializing in SaaS messaging services and Bulk SMS gateway connectivity
to small, medium and large enterprises in a variety of vertical markets.
Clickatell's multi-modal capability and worldwide coverage gives
organizations the power to deliver any message to any device anywhere in
the world. Reaching over 775 networks in more than 200 countries,
Clickatell serves 8,300 customers including BBC, Continental Airlines,
CNN, First National Bank, Metropolitan Life, Oracle, Shell, and other
industry leaders. Clickatell products and services increase customer
acquisition, improve loyalty and build trusted brands through direct,
personal, easy, and immediate communications. A Sequoia-backed company,
Clickatell is headquartered in Redwood City, CA, and has offices in South
Africa.

Media Contacts:
Kelly Brieger
Clickatell USA
+1-650-704-1748
Email Contact

Nicola Hunt
Clickatell SA
+27-21-910-7700
Email Contact

Kerryn-Leigh Anderson
Zenkai
+27-82-457-7236
Email Contact

Copyright 2009, Market Wire, All rights reserved.

-0-