OKI Data Americas` Innovative Expansion Approach Key to Weathering Economic Storm

Extending Printing Technologies Into Unconventional Channels Buoys Sales to
Strengthen Core Business
MOUNT LAUREL, N.J.--(Business Wire)--
With the printing category eroding each year, there has been no place to hide
for printer manufacturers, with everyone experiencing near the same level of
sales declines. One company, OKI Data Americas, which markets its products under
the OKI® Printing Solutions brand, decided to create its own port in the ongoing
economic storm in categories virtually untapped by other printing companies.
Readying the company for lasting growth, OKI Printing Solutions leveraged its
innovative LED color print technology to develop applications for emerging
segments in categories new to the desktop printing marketplace.

"As the printing industry was facing challenges, we saw the opportunity to
invest in categories new to our industry," said Stewart Krentzman, President and
CEO of OKI Data Americas. "Our superior LED technology, combined with an
entrepreneurial approach, not only has benefited us and our customers during the
current economic downshift, but has also made our offering better for our
traditional channel partners. We have maintained our market share and positioned
ourselves for growth as the economy rebounds. Many of our competitors are
reacting to this storm by focusing on short-term tactics. OKI Data Americas is
investing - we`re in it for the long haul."

By leveraging its most innovative color technology, OKI Printing Solutions now
provides printing technology for toner-based photo kiosks for three of thetop
market leaders in photography. Through imaging innovation, OKI Printing
Solutions has also developed a new low-cost, high-speed digital color printing
alternative to expensive X-ray technology for the medical imaging community.
Imaging solutions manufacturers iSys and Xanté partnered with OKI Printing
Solutions to develop custom solutions for their customers, including
wide-format, high-speed, continuous digital color printers and digital color
presses designed for short-run as well as high-speed color envelope systems.

The success OKI Printing Solutions has seen beyond the traditional COMDEX/BTA
channel inspired OKI Data Americas to launch a new graphic arts unit, which
includes enhancing its product portfolio with the introduction of the OKI
ProColor Series, a line of dedicated graphic arts digital color printers. While
also targeted to industries that require image-based, high-quality color output
with highly advanced color matching capabilities, the OKI ProColor Series will
provide channel partners access to an entirely new set of printing solutions.

In addition, OKI Printing Solutions recently introduced a new label/POS business
for the channel, to answer the needs of small to enterprise companies across a
wide range of industries. Upon broadening its core printer offerings with the
OKI ProColor Series and the recently launched label/POS business, OKI Printing
Solutions (www.okiprintingsolutions.com/us) has become the only manufacturer to
deliver end-to-end printing solutions, helping the company continue on its path
towards profitable growth.

"Innovation is the key to weathering this storm," continued Krentzman. "OKI Data
Americas` business has been built on innovation in technology and marketing. We
will continue to leverage our advancements in technology to solidify our
business with current partners and to grow our business with new partners."

About OKI Data Americas, Inc.

OKI Data Americas, Inc., headquartered in Mount Laurel, N.J., and a subsidiary
of OKI Data Corporation of Japan, markets PC peripheral equipment and customized
document management solutions under the OKI Printing Solutions brand, including
digital color and monochrome printers, color and monochrome multifunction
products, serial impact dot matrix printers and thermal label printers, as well
as a full line of options, accessories and consumables. OKI Data Americas takes
a consultative approach to supporting every customer`s needs and delivering
individualized print solutions that optimize business performance. The company`s
innovative technology is backed by Tokyo-based parent company Oki Electric
Industry Co., Ltd., a world leader in information processing systems,
telecommunications and electronics, and an approximately $7.1 billion
multinational corporation according to its FY 2007 financial reporting. Keeping
its customers` needs top of mind, OKI Data Americas is ISO 9001:2000 certified
and most products have earned the ENERGY STAR certification. As an extension of
the company`s dedication to its customers, OKI Data Americas created the Color
Me OKI philanthropic program to support the fight to eradicate breast and
colorectal cancers. The program celebrates those touched by both causes with
vintage vehicles and musical entertainment at fundraising events nationwide. For
more information, please visit www.colormeoki.com.

About iSys:

iSys provides leading-edge performance printers for the oil and gas industry,
government agencies, engineering consultants, aerospace, military defense,
marine, manufacturing, commercial art, graphic design as well as newspaper
industries. Imaging Systems Media, Inc., headquartered in Calgary, Alberta,
Canada, is the exclusive distributor of certified consumables for The Imaging
Systems Group Inc.

About Xanté:

Xanté provides state-of-the-art PDF workflow and imaging solutions for
high-quality graphic and prepress applications. The product line includes
process-free metal and polyester computer-to-plate imaging devices including the
popular Impressia and PlateMaker lines. The company is headquartered in Mobile,
Ala., USA, with offices in Sacramento, Calif., USA, Duiven, Netherlands, and
Zhengzhou, China. Xanté products are distributed through a worldwide network of
reseller and distribution partners. For more information, please visit
Xanté.com.

OKI, Reg. T.M. OKI Electric Industry Co., Ltd. ENERGY STAR Reg. T.M. U.S. EPA.

Domus, Inc.
Keshia Holland, 215-772-2170
kholland@domusinc.com
or
OKI Data Americas
Susan Kirvan, 856-222-7258
Sue.Kirvan@okidata.com

Copyright Business Wire 2009