Jamba Juice Encourages Healthy, Happy Summertime Bliss With Launch of Blackberry...

Jamba Juice Encourages Healthy, Happy Summertime Bliss With Launch of
Blackberry Bliss(TM) Smoothie and Summer Promotion

Company Celebrates Limited-Time Menu Item and Invites You to Take a
'Fake'ation' with No Work, All Play Promotion at www.summerblissisback.com

EMERYVILLE, Calif., May 28 /PRNewswire-FirstCall/ -- Jamba Juice announced
today the national rollout of a limited time only seasonal smoothie, the
Blackberry Bliss(TM), and its coinciding Summer Promotion -- Summer Bliss is
Back. With the warm summer months just around the corner, Jamba's newest
smoothie -- made with whole fruit including blackberries, blueberries and
strawberries - offers a tasty, refreshing, good-for-you option that will leave
you feeling guilt-free.

Adding additional bliss to the launch, Jamba will also unveil its No Work, All
Play Promotion at summerblissisback.com. The microsite will work as a hub for
the summer promotion, aimed to encourage consumers to enjoy the pleasures of
the warmer months even though they may not be able to escape from work or
home. Beginning May 25, summerblissisback.com will promote summer bliss each
day with automatically generated 'fake'ation' photos and Blackberry Bliss(TM)
discounts. Simply upload a photo of your face and you will instantly appear
anywhere from the beaches of Hawaii to the Pyramids of Egypt without ever
leaving your computer. And, if you post your 'fake'ation' photo to Facebook,
you could instantly win coupons and other great prizes, like smoothies for a
month. The summerblissisback.com microsite will also host a 'Blissful Word of
the Day' that will entitle you to $1 off your Blackberry Bliss(TM) upon
repeating it to a Jamba team member in-store.

"At Jamba Juice we believe that summer is a time to get outside, have fun and
enjoy the warm weather. Unfortunately, there are some things that stop us from
enjoying summer bliss -- like work, chores and day to day obligations," said
James D. White, President and Chief Executive Officer, Jamba, Inc. "The
Blackberry Bliss and Summer Bliss is Back promotion is our way of encouraging
consumers to de-stress, make good-for-you choices and really enjoy the happy,
healthy fun that summer brings -- whether you are stuck at the office, at home
or simply can't take a real vacation. Plus, who doesn't want to visit the
Egyptian Pyramids without taking the long flight?"

The Blackberry Bliss(TM) is a limited time offer and will only be available
this summer.

Visit www.summerblissisback.com to get your daily dose of bliss.

About Jamba, Inc.
Jamba, Inc. (Nasdaq: JMBA) (Nasdaq: JMBAU) (Nasdaq: JMBAW) is a holding
company and through its wholly-owned subsidiary, Jamba Juice Company, owns and
franchises JAMBA JUICE(R) stores. Founded in 1990, Jamba Juice is a leading
restaurant retailer of healthy lifestyle food and beverage offerings,
including great tasting fruit smoothies, juices, teas, hot oatmeal made with
organic, steel cut oats, and baked goods. As of April 21, 2009, JAMBA JUICE
had 732 locations consisting of 499 company-owned and operated stores and 233
franchise stores. For the nearest location or a complete menu, visit the JAMBA
JUICE website at www.jambajuice.com or call 1-866-4R-FRUIT.

SOURCE Jamba, Inc.

Marci Coulson, marci@neighboragency.com, or Katy Saeger,
katy@neighboragency.com, both of Neighbor Agency, +1-323-932-4102, for Jamba
Juice