HP Enables New Field of Flexible Electronics with Reflective Display Technology

Electronic Skins Frees Consumer Electronics Brands to Design Personalized
Products
SAN ANTONIO--(Business Wire)--
HP (NYSE:HPQ) today announced the launch of a new display technology for the
personalization of consumer electronics products.

Electronic Skins, or eSkins, is a flexible reflective color film that can be
applied to a variety of devices - including mobile phones, digital cameras, MP3
players, netbooks and notebooks. eSkins also can reflectively display icons and
alpha-numeric characters.

HP eSkins technology offers brand manufacturers new ways to personalize their
products with an electronically controlled color surface created using HP`s
breakthrough roll-to-roll manufacturing platform. Designed to make fine-scale
circuitry on plastic substrates, the platform processes flexible screens in
rolls rather than individual sheets, offering the potential for more
cost-effective manufacturing.

"Consumer electronics manufacturers who integrate HP eSkins technology into
future products can benefit from HP`s expertise and innovation in ink technology
and deliver print-like color performance," said Ken Abbott, director, Emerging
Technology, Technology Development Organization, Inkjet and Web Solutions
Business, HP. "HP`s eSkins technology allows our partners in the consumer
electronics industry to further differentiate their products by introducing a
dynamic, durable and reflective digital surface to enable new design freedom."

This new device architecture is compatible with roll-to-roll plastic circuits
that can be combined with proprietary, electrically controllable "inks" to
achieve print-like color performance, as well as transparency. Using a
technology similar to color printing, HP is developing the capability to produce
specific "ink" colors within the PANTONE MATCHING SYSTEM range. The vibrant,
print-quality colors have excellent visibility in direct sunlight and can
electronically shift into a transparent state, revealing the surface below the
eSkins film.

HP at Display Week 2009

At Display Week 2009, Tim Koch, research and development manager for the
Technology Development Organization at HP, will offer a technical presentation
on the HP roll-to-roll manufacturing platform on which eSkins technology was
developed. The presentation will take place at noon on Thursday, June 4, in Room
217A/B. The conference, hosted by the Society for Information Display, is being
held May 31 to June 5 at the Henry B. Gonzalez Convention Center in San Antonio.

Additionally, HP will present two technical papers on Multicomponent Oxide
Transistors, which are enabling a new generation of display technology with
higher refresh rates, increased speeds and better stability:

* "Zinc Indium Oxide TFTs for Active-Matrix-Display Backplane" (session 21), by
Randy Hoffman, senior engineer, HP, on Wednesday, June 3, at 10 a.m. CT in
Ballroom C21
* "Fabrication of Zinc Tin Oxide TFTs by Self-Aligned Imprint Lithography (SAIL)
on Flexible Substrates" (session 58), by Warren Jackson, senior researcher, HP,
on Friday, June 5, at 9:40 a.m. CT in Ballroom C1

About HP

HP, the world`s largest technology company, simplifies the technology experience
for consumers and businesses with a portfolio that spans printing, personal
computing, software, services and IT infrastructure. More information about HP
is available at http://www.hp.com/.

Note to editors: More news from HP, including links to RSS feeds, is available
at http://www.hp.com/hpinfo/newsroom/.

PANTONE MATCHING SYSTEM is the property of Pantone, Inc.

This news release contains forward-looking statements that involve risks,
uncertainties and assumptions. If such risks or uncertainties materialize or
such assumptions prove incorrect, the results of HP and its consolidated
subsidiaries could differ materially from those expressed or implied by such
forward-looking statements and assumptions. All statements other than statements
of historical fact are statements that could be deemed forward-looking
statements, including but not limited to statements of the plans, strategies and
objectives of management for future operations; any statements concerning
expected development, performance or market share relating to products and
services; any statements regarding anticipated operational and financial
results; any statements of expectation or belief; and any statements of
assumptions underlying any of the foregoing. Risks, uncertainties and
assumptions include macroeconomic and geopolitical trends and events; the
execution and performance of contracts by HP and its customers, suppliers and
partners; the achievement of expected operational and financial results; and
other risks that are described in HP`s Quarterly Report on Form 10-Q for the
fiscal quarter ended January 31, 2009 and HP`s other filings with the Securities
and Exchange Commission, including but not limited to HP`s Annual Report on Form
10-K for the fiscal year ended October 31, 2008. HP assumes no obligation and
does not intend to update these forward-looking statements.

© 2009 Hewlett-Packard Development Company, L.P. The information contained
herein is subject to change without notice. The only warranties for HP products
and services are set forth in the express warranty statements accompanying such
products and services. Nothing herein should be construed as constituting an
additional warranty. HP shall not be liable for technical or editorial errors or
omissions contained herein.

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HP
Jennifer Pershall, +1-360-212-0104
jennifer.pershall@hp.com
or
Porter Novelli for HP
Lauren Stilwell, +1-415-975-3339
lauren.stilwell@porternovelli.com
or
HP Media Hotline, +1-866-266-7272
pr@hp.com
www.hp.com/go/newsroom

Copyright Business Wire 2009