EA Announces New Game Franchise CHARM GIRLS CLUB

New Wii and Nintendo DS Games Will Have Girls Giggling, Playing and Collecting
Virtual Charms Everywhere From Pajama Parties to the Prom
LOS ANGELES--(Business Wire)--
It`s all about fun, friendship, and charms, as the Play Label of Electronic Arts
Inc. (NASDAQ:ERTS) today announced its new, original video game franchise for
girls: CHARM GIRLS CLUB. Girls will be immersed in the fabulous Charm Girls`
world where they collect sparkly, virtual charms as they complete challenges
that are sassy, fun, and relevant to their world. EA will release four CHARM
GIRLS CLUB titles this fall including CHARM GIRLS CLUB Pajama Party for the Wii,
and three titles for the Nintendo DS: CHARM GIRLS CLUB My Perfect Prom, CHARM
GIRLS CLUB My Fashion Mall and CHARM GIRLS CLUB My Fashion Show.

"CHARM GIRLS CLUB celebrates everything that`s fun about being a girl," said
Sarah Handley, Senior Director of Marketing, EA Play Label. "Girls are gamers
too and EA wants to provide them with games that are fun, fabulous and appeal to
their interests."

In the CHARM GIRLS CLUB games, girls are introduced to their new BFFs, the Charm
Girls. The Charm Girls guide players through the games, give them a helping
hand, and get their back when the evil Queen B`s try to intervene. Girls begin
by customizing their own Charm Girl character that represents their unique
style. Girls can choose from thousands of trendy and stylish combinations,
customizing their entire look from head to toe, including their facial features,
hair, make-up, wardrobe, shoes and even their accessories!

Collecting virtual charms is key in CHARM GIRLS CLUB. Challenges that a girl
completes can earn her a shiny new virtual charm that she will add to her
virtual charm jewelry box. Special multiplayer charms can also be earned when
playing with friends. Girls can show off their new charms to one another and see
who collects them all.

Each CHARM GIRLS CLUB game presents its own unique scenario that will have girls
grinning from ear to ear. In CHARM GIRLS CLUBPajama Party for Wii, girls can
play with the Charm Girls, or with as many as seven friends, for the ultimate
interactive slumber party experience. Girls will have an all night gigglefest
playing more than 30 hilarious games like Bed Bounce, Pillow Fight, Speed Hair
Teasing, and many more. Using the Wii Remote`s motion-sensing technology, CHARM
GIRLS CLUB Pajama Party takes classic pajama party games and activities to a
whole new level.

And there`s even more fun to be had for girls on the go with three CHARM GIRLS
CLUB titles for the handheld Nintendo DS system. In CHARM GIRLS CLUBMy Perfect
Prom, girls choose the perfect dress, the perfect date and play through dozens
of zany activities before attending the big night! In CHARM GIRLS CLUBMy Fashion
Show, girls select their models and the most awesome outfits in a series of wild
challenges to see who rules the virtual runway. In CHARM GIRLS CLUBMy Fashion
Mall, girls manage the mall and tackle wacky mall mishaps everywhere from the
food court to the accessories boutique to the nail salon.

"With CHARM GIRLS CLUB, we`re providing girls with quality games that emphasize
cool characters, fun challenges, customization and lots of collectible charm
rewards that can be shared across products," said Dyan Williams, Senior
Producer, EA Play Label. "Girls are really excited about a new line of games
made just for them."

Developed by the EA Casual Studios, the CHARM GIRLS CLUB games are scheduled to
be available Fall 2009. These games have not yet been rated by the ESRB and
PEGI. For more information, visit http://www.charmgirlsclub.com or to download
artwork, visit http://info.ea.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a
leading global interactive entertainment software company. Founded in 1982, the
Company develops, publishes, and distributes interactive software worldwide for
video game systems, personal computers, wireless devices and the Internet.
Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM,
EA MobileTM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2
billion and had 31 titles that sold more than one million copies. EA's homepage
and online game site is www.ea.com. More information about EA's products and
full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile, POGO and Charm Girls Club are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Wii and
Nintendo DS are trademarks of Nintendo.

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EA
Katie Carrico, 310-754-7190
Senior Publicist
kcarrico@ea.com
Brooke Bauguess, 310-754-7312
Senior PR Manager
bbauguess@ea.com

Copyright Business Wire 2009