iN DEMAND Inks Long Term Sports Distribution Deal with SES AMERICOM-NEW SKIES

NBA League Pass and MLS Direct Kick cable programming packages delivered over
HD-PRIME

PRINCETON, N.J--(Business Wire)--
With the NBA finals on the verge of tip-off and a new Major League Soccer season
underway, SES AMERICOM-NEW SKIES, a division of SES S.A. (Paris:SESG)
(LuxX:SESG), today announced iN DEMAND Networks has signed a multiyear
distribution agreement for delivery of its NBA League Pass and MLS Direct Kick
programming packages to cable subscribers across the U.S.

"iN DEMAND and SES AMERICOM-NEW SKIES have consistently delivered some of the
best sports and entertainment television to cable and pay-per-view subscribers
for years," said Bryan McGuirk, Senior Vice President of Media Services at SES
AMERICOM-NEW SKIES. "Together, we`re at the top of our distribution game so that
viewers from coast to coast can enjoy every action-packed minute on the court
and on the field - backed by a proven winner."

Select NBA League Pass games are delivered in HD, as part of a cable package
that offers more than 1,000 regional contests. The MLS Direct Kick program
delivers all the action of over 100 Major League Soccer matches on subscribers`
TV screens nationwide. Both popular packages are distributed over SES
AMERICOM-NEW SKIES` AMC-1 satellite.

iN DEMAND has enlisted SES` HD-PRIME satellites to deliver its full programming
lineup, its PPV programming including movies, mega boxing, and mixed martial
arts events, and the digital out-of-market subscription sports packages for MLB,
the NBA, the NHL and MLS. SES AMERICOM-NEW SKIES will also deliver iN DEMAND`s
range of VOD products including first-run movies, original HD VOD content, and
the exclusive TV outlet for Howard Stern, via its Howard TV On Demand offering.

About SES AMERICOM-NEW SKIES

SES AMERICOM-NEW SKIES is the newly combined SES division that brings together
SES AMERICOM, the leading supplier of satellite services in the U.S., with the
strategic global satellite services of SES NEW SKIES. SES AMERICOM-NEW SKIES is
a global leader that serves broadcasters, cable programmers, telecommunications
companies and networks, governments, aeronautical and maritime communications
integrators, Internet service providers, and educational institutions with
efficient communications and content distribution solutions. Recognized as a
major innovator of advanced satellite communications services, the division
operates a fleet of 25 satellites in key orbital positions capable of providing
coverage and service throughout the Americas and around the world. SES
AMERICOM-NEW SKIES also has six spacecraft under construction and operates
global ground facilities. SES AMERICOM-NEW SKIES has offices in Princeton, The
Hague, Washington, D.C., Johannesburg, Sao Paulo, Singapore, and Sydney. For
more information, visit www.ses-americom.com or www.ses-newskies.com.

About SES

SES (Paris:SESG) (LuxX:SESG) wholly owns the market-leading satellite operators
SES ASTRA and SES AMERICOM-NEW SKIES, 90% of SES SIRIUS in Europe, and strategic
participations in Ciel in Canada and QuetzSat in Mexico. SES provides
outstanding satellite communications solutions via a global fleet of 40
satellites in 26 orbital locations. For further information: www.ses.com

SES AMERICOM-NEW SKIES
Yves Feltes
Media Relations
Tel: +352 710 725 311
Yves.Feltes@ses.com

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