Apartment Therapy Partners With Federated Media

Top-Quality Sites Bolster FM`s Home, Food and Lifestyle Categories
SAN FRANCISCO--(Business Wire)--
Federated Media Publishing (FM), a next-generation media and publishing company,
and Apartment Therapy Media, a premium network of home-oriented social media
sites, today announced an exclusive partnership.

Founded by author and interior designer, Maxwell Gillingham-Ryan, Apartment
Therapy is devoted to helping people make their homes beautiful, organized, and
healthy. In April 2004, Maxwell, with his brother Oliver Ryan, launched the site
which has since become one of the most popular and influential design blogs in
the country.

"We've worked very hard to grow our readership with engaging content, devoted to
a new, more youthful approach to the home," said Maxwell Gilllingham-Ryan,
co-founder and CEO of Apartment Therapy Media. "We've been rewarded with a large
following. Today, people are spending more time improving their homes and making
their spaces more personal."

Apartment Therapy Media represents more than 3 million unique readers and 20
million pageviews per month. The standout media company attracts an extremely
savvy readership with its network of sites including:

* Apartment Therapy: Home design and how-tos
* The Kitchn: Healthy cooking at home
* Unpluggd: Technology at home
* Ohdeedoh: Creating home with children
* Re-Nest: The green home

"Apartment Therapy has some of the best home-oriented content and one of the
most engaged home design enthusiast communities on the Web," said John Battelle,
founder, chairman and CEO of Federated Media. "Their savvy readers rely on the
site and are constantly engaged in conversation with the site`s creators and
with each other. Apartment Therapy is just the kind of site that we love working
with at FM. I`m looking forward to a long and fruitful relationship."

Since 2005, Federated Media has augmented its original tech-oriented content
offerings to include robust categories, or "federations," such as Business &
Marketing, Lifestyle, Parenting, Entertainment and more. With the addition of
Apartment Therapy to its catalog of premium sites, Federated Media further
strengthens its content offerings in the Home, Food and Lifestyle categories.

About Apartment Therapy Media

Apartment Therapy Media sites help people make their homes more beautiful,
organized and healthy by connecting them to a wealth of resources, ideas and
community online. We believe a calm, healthy, beautiful home is a necessary
foundation for happiness and success in the world. Our goal is to connect people
to the resources they need to improve their homes, while reducing their reliance
on stuff.

About Federated Media

Federated Media (FM) is a next generation media and publishing company that
connects the highest-quality conversational content with leading brand
marketers. FM Represents more than 100 of the world`s most respected websites,
blogs, and social networking applications. With a unique combination of quality,
safety and scale, FM leverages deep, long-term relationships with brand
marketers and advertising agencies to create cost effective and meaningful media
and marketing executions. Learn more at www.federatedmedia.net.

Product and service names mentioned herein are the trademarks of their
respective owners.

Federated Media Publishing
Matthew DiPietro, 415-230-4866
mdipietro@federatedmedia.net

Copyright Business Wire 2009