Hara Unveils Environmental and Energy Management Solution for the Post-Carbon Economy

Redefines How Organizations Measure and Manage Environmental Impact and Resource
Consumption beyond Carbon; Funded by Leading Green Investors Kleiner Perkins
Caufield & Byers
MENLO PARK, Calif.--(Business Wire)--
Hara, the company dedicated to helping organizations grow and profit without
depleting the earth`s resources, today unveiled HaraTM Environmental and Energy
Management (Hara EEM), a comprehensive software as a service solution which
enables organizations to holistically monitor and manage their natural resource
consumption and environmental impact. Hara EEM gives customers auditable
transparency and control over their organizational metabolism (OM) - the
collective resources consumed and expended by an organization - including
energy, fossil fuels, water, waste, carbon, and other resources. Funded in 2008
by Kleiner Perkins Caufield & Byers, Hara is enabling customers to identify
millions of dollars in savings from energy, water and waste abatement
strategies.

"Effective environmental management requires good insight, good analysis and
good data," said Bryan Jacob, Director of Energy Management and Climate
Protection for The Coca-Cola Company. "We have been pleased to collaborate with
Hara in the development of its Energy & Environmental Management solution - an
application that combines data collection with mitigation planning and
initiative tracking in a comprehensive package that enables us to improve energy
efficiency and environmental impact."

More than a dozen organizations, including The Coca-Cola Company and the City of
Palo Alto, are already using Hara EEM to improve their operational efficiency,
maximize shareholder value and manage risks while keeping up with changing
externalities including pricing for commodities such as energy and pending
regulation on a global scale.

Companies with a commitment to sustainability have outperformed their peers by
10 to 15 percent*. A perfect storm of business imperatives - environmental,
economic, and regulatory - is requiring private and public sector organizations
to act now. To date, while the imperatives are clear, most organizations have
been without a transparent and auditable way to address these challenges. Hara
provides a comprehensive solution to manage the environmental record, and
prioritize and track reduction and cost savings initiatives that are both
achievable and auditable under current or future regulations.

"Energy efficiency has never been more critical to corporate performance -
directly in terms of bottom line costs but also indirectly in terms of related
emissions from non-green energy sources," said Dr. Stephen Stokes, Vice
President of Sustainability and Green Technologies at AMR Research. "Tracking,
analyzing and optimizing energy usage and emission outputs from economic
entities is a crucial, additional, new class of enterprise information which
will drive future operational and performance excellence."

"Our vision is to enable a post-carbon economy in which organizations can grow
and profit without depleting the earth`s resources," said Amit Chatterjee, CEO
and co-founder of Hara. "Together with our customers, we have the opportunity to
write the encyclopedia of environmental efficiency, creating an unprecedented
body of knowledge that will influence environmental impact reduction initiatives
for years to come."

About Hara Environmental and Energy Management (Hara EEM)

Hara EEM is a highly-configurable, software as a service (SaaS) application that
quickly adapts to customer needs. Available since January 2009 on a subscription
basis and already in use by more than a dozen customers, Hara EEM is comprised
of the following application modules:

* Discover - Aggregate environmental record information from relevant data
sources in order to provide a comprehensive view of resource consumption,
greenhouse gas emissions, and environmental impact.
* Plan - Define strategies, optimize planning decisions, forecast reductions,
identify objectives and metrics, and calculate timing and benefits for each
initiative.
* Act - Manage the execution of environmental and energy programs, track results
per initiative, and create an audit trail for any current or future regulatory
requirements.
* Innovate - Implement the Hara methodology and leverage best practices for
continuous improvements and business transformation.

About Hara

Hara helps organizations grow and profit while optimizing natural resource
consumption and reducing environmental impact. Hara gives customers auditable
transparency and control of their organizational metabolism - the collective
resources consumed and expended by an organization - including energy, water,
waste, carbon and other resources. Hara was funded in 2008 by Kleiner Perkins
Caufield & Byers. Its leadership and advisory teams have a strong track record
of environmental and enterprise software expertise and hail from companies
including Oracle, SAP, TIBCO, and McKinsey and institutions including Carnegie
Mellon University, Harvard University, Stanford University, and the University
of California, Berkeley. Hara is based in Menlo Park, CA. For more information,
please visit www.hara.com.

All company and/or product names may be trade names, trademarks, and/or
registered trademarks of the respective owners with which they are associated.

*Source: A.T. Kearney "`Green` Winners", 2009

OutCast Communications
Sara Cohen, 415-392-8282 ext. 723
sara@outcastpr.com
Amy Sezak, 415-392-8282 ext. 753
amy@outcastpr.com

Copyright Business Wire 2009