MEDIA ADVISORY: Samsung Mobile Display Unveils Wide Range of Next-generation OLED Displays at SID 2009

SAN ANTONIO--(Business Wire)--
Samsung Mobile Display (SMD), the world's largest manufacturer of OLED displays,
will exhibit an extensive range of OLED and mobile LCD displays here at Display
Week 2009, hosted by the Society for Information Display (SID), June 2-4.

Featured at the Samsung booth are:

Production-ready AM OLED TV

SMD is exhibiting 14.1-inch and 31-inch diagonal OLED TV panels. The 31-inch is
the world's first OLED display that features full HD resolution (1920 x 1080), a
contrast ratio of 1,000,000:1, a color gamut of over 100% NTSC and a ultra-slim
design of only 8.9mm - providing outstanding brightness and exceptional image
quality. The OLED TV panels can be mass produced through the use of Fine Metal
Mask (FMM) technology.

Active Matrix (AM) OLED for the Future

SMD is showing the world`s thinnest "flapping" OLED panel, one that can flutter
in a breeze. The super-thin panel is only 0.05mm thin, about one tenth the
thickness of OLED panels with a normal glass substrate. It features a high
contrast ratio, is polarizer-free and has a pixel resolution of 480 x 272.

SMD also is showing 4.82-inch and 12.1-inch transparent, foldable and ID card
displays as well.

AM OLED for Mobile

OLEDs have become an important consideration in mobile design as set makers
require smarter displays to accommodate multi-functions.

SMD will exhibit a full line up of mobile displays from a 3.2-inch "real" WVGA
to a 7-inch WSVGA. The 3.2-inch WVGA on exhibit is the world`s first OLED
display with 310ppi. (pixels per inch).

A significant benefit of OLED panels is that they do not require backlighting,
can be made much thinner than traditional displays and consume far less power.
Other factors that will drive the expected exponential market growth of OLED
technology include faster response time, blur-free motion, a 180-degree viewing
angle and potentially lower manufacturing costs.

TFT LCD

SMD is exhibiting an "on cell" Touch Sensor Device (TSD)` which integrates
multiple touch functions on a TFT panel that features a slim black matrix, thin
module design and high light transmittance.

SMD technologies can be seen in Booth #318 of the Henry B. Gonzalez Convention
Center in San Antonio.

About Samsung Mobile Display

Samsung Mobile Display Co., Ltd (SMD) was established in January 2009 as a joint
venture between Samsung Electronics and Samsung SDI. Bringing together Samsung`s
cutting-edge technological capabilities in LCD and OLED, SMD is committed to
providing a comprehensive range of display solutions including OLED, TFT-LCD and
TSP in one convenient channel. As a total solution provider, SMD is striving to
light up the future with next-generation technologies such as foldable, flapping
and transparent displays.

For more information, visit www.samsungsmd.com.

Samsung Mobile Display
John Lucas, APR, 408-712-7856
j.lucas@ssi.samsung.com
or
A&R Edelman
Karin Xie
Karin.Xie@AR-Edelman.com

Copyright Business Wire 2009