Millennium Research Group's New Perception Pulse Product Offers Clients an Innovative...

Millennium Research Group's New Perception Pulse Product Offers Clients an
Innovative New Customer Behavior and Loyalty Tracking Tool

Perception Pulse allows dental implant manufacturers to understand customer
purchase behavior, satisfaction, loyalty, AND willingness to recommend the
company to colleagues and friends

WALTHAM, Mass., June 1 /PRNewswire/ -- Millennium Research Group (MRG) finds
that the top five dental manufacturers in the US scored very differently on
customer advocacy, defined as a customers' willingness to recommend a company
to colleagues and friends. Research has shown this willingness to refer is a
key leading indicator of revenue growth.

This information is found in MRG's new Dental Perception Pulse tracking tool,
which allows clients to track, quantify, and assess the dynamics of customer
behavior and loyalty in the dental implant market. MRG's Perception Pulse
product is currently available in the US dental implant and interventional
cardiology markets, and is expected to expand therapeutic coverage across many
other major medical markets and geographies throughout 2009.

"There were many interesting findings from the first Dental Implant Perception
Pulse study," says Ken McLaren, Vice President at MRG. "Based on the results
from our semi-annual study in the US, the number one reason for customers
switching dental implant manufacturers is neither cost nor quality;
interestingly, the decision is largely influenced by referrals from
colleagues."

Perception Pulse allows companies to see the derived importance of various
perception attributes, defined as product and company features that influence
loyalty behavior and purchasing decisions. Survey respondents rank these
attributes, which can include factors such as product success rates or company
image, in order of importance(1), thereby enabling firms to focus on those
attributes that have the most impact on customer purchasing decisions.
Respondents then score each leading manufacturer on each of these attributes,
allowing companies to assess their relative performance and to better focus
their sales, marketing, and product development efforts.

"Our detailed Perception Pulse deliverables enable medtech firms to quantify
opportunities and threats and to assess the effectiveness of marketing and
positioning strategies," says McLaren. "Clients receive data in an
actionable, plug-and-play format that allows marketers and executives to
understand competitive scoring on Loyalty Metrics such as advocacy, repurchase
intentions, customer satisfaction, and perceived value, as well as the
underlying reasons factoring into the customers' purchasing decision."

About Millennium Research Group
Millennium Research Group (www.MRG.net), a Decision Resources, Inc. company
(www.DecisionResources.com), is the global authority on medical technology
market intelligence and the leading provider of strategic information to the
healthcare sector. The company provides specialized industry expertise through
syndicated reports, ongoing Marketrack(TM) projects, customer loyalty
tracking, facility-level procedure forecasting, and customized solutions.

About Decision Resources, Inc.
Decision Resources, Inc. is a cohesive portfolio of companies that offers
best-in-class, high-value information, and insights on important sectors of
the healthcare industry. Clients rely on this analysis and data to make
informed decisions. Please visit Decision Resources, Inc. at
www.DecisionResourcesInc.com.

All company, brand, or product names contained in this document may be
trademarks or registered trademarks of their respective holders.

(1) using Sawtooth Software's Maximum Difference (MaxDiff) scaling

For more information, contact:

Amy Krohn
Millennium Research Group
416-364-7776 x101
akrohn@mrg.net

Elizabeth Marshall
Decision Resources Inc.
781-296-2563
emarshall@dresources.com

SOURCE Millennium Research Group

Amy Krohn of Millennium Research Group, +1-416-364-7776, x101, akrohn@mrg.net;
or Elizabeth Marshall of Decision Resources Inc., +1-781-296-2563,
emarshall@dresources.com