Affinion Group, Inc. Announces Proposed 10-1/8% Senior Notes Offering

NORWALK, Conn., June 1 /PRNewswire/ -- Affinion Group, Inc. ("Affinion" or the
"Company"), a global leader in customer engagement solutions that enhance and
extend the relationship of millions of consumers for financial service,
retailing, hospitality and e-commerce companies, announced today its intention
to sell, subject to market conditions, approximately $125.0 million in
aggregate principal amount of its 10-1/8% senior notes due 2013 in a private
placement pursuant to Rule 144A and Regulation S of the Securities Act of
1933, as amended (the "Securities Act"). The senior notes, if issued, would
be guaranteed on a senior unsecured basis by each of the Company's current and
future domestic subsidiaries that guarantee the Company's indebtedness under
its senior secured credit facility. The proposed 10-1/8% senior notes due
2013 would be issued under a new indenture and would not be part of the same
class as the Company's existing 10-1/8% senior notes due 2013.

The net proceeds of the offering are intended to be used for general corporate
purposes.

The notes anticipated to be offered will not be registered under the
Securities Act or any state securities laws, and the notes may not be offered
or sold within the United States, or to, or for the account or benefit of, any
United States persons absent registration under, or an applicable exemption
from, the registration requirements of the Securities Act and applicable state
securities laws.

This press release shall not constitute an offer to sell or a solicitation of
an offer to purchase any notes and shall not constitute an offer, solicitation
or sale in any state or jurisdiction in which such an offer, solicitation or
sale would be unlawful. Any offers of the senior notes will be made only by
means of a private offering memorandum.

About Affinion Group

As a global leader with more than 35 years of experience, Affinion Group
enhances the value of its partners' customer relationships by developing and
marketing loyalty solutions. Leveraging its expertise in customer engagement,
product development and targeted marketing, Affinion provides programs in
subscription-based lifestyle services, insurance and other areas to help
generate increased customer loyalty and significant incremental revenue for
more than 5,500 marketing partners worldwide, including many of the largest
and most respected companies in financial services, retail, travel, and
Internet commerce. Based in Norwalk, Conn., the company has approximately
3,550 employees throughout the United States and in 12 other countries,
primarily in Europe, and markets in 15 countries globally. Affinion holds the
prestigious ISO 27001 certification for the highest information security
practices, is PCI compliant and Cybertrust certified.

Safe Harbor Statement Under the U.S. Private Securities Litigation Reform Act
of 1995

This press release may contain statements that are forward looking, as that
term is defined by the Private Securities Litigation Reform Act of 1995 or by
the Securities and Exchange Commission (the "SEC") in its rules, regulations
and releases. These statements include, but are not limited to, the proposed
offering of the notes and the intended use of proceeds therefrom, discussions
regarding industry outlook, Affinion's expectations regarding the performance
of its business, its liquidity and capital resources, its guidance for 2009
and the other non-historical statements in the discussion and analysis. These
forward-looking statements are based on management's beliefs, as well as
assumptions made by, and information currently available to, management. When
used in this release, the words "believe", "anticipate", "estimate", "expect",
"intend" and similar expressions are intended to identify forward-looking
statements. Although management believes that the expectations reflected in
these forward-looking statements are reasonable, it can give no assurance that
these expectations will prove to have been correct. These statements are
subject to certain risks, uncertainties and assumptions, including risks
related to general economic and business conditions and international and
geopolitical events, a downturn in the credit card industry or changes in the
techniques of credit card issuers, market place consolidation among financial
institution partners, industry trends, foreign currency exchange rates, the
effects of a decline in travel on Affinion's travel fulfillment business,
termination or expiration of one or more agreements with its affinity partners
or a reduction of the marketing of its services by one or more of its affinity
partners, its substantial leverage, restrictions contained in its debt
agreements, its inability to compete effectively and other risks identified
and discussed under the caption "Item 1A. Risk Factors" in Affinion's Annual
Report on Form 10-K for the year ended December 31, 2008, and the other
periodic reports filed by Affinion with the SEC from time to time.

SOURCE Affinion Group, Inc.

James Hart, Affinion Group, Inc., +1-203-956-8746, +1-203-339-2578 (M)