Mott's(R) and Susan G. Komen for the Cure(R) Go 'Pink to the Core(TM)'
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America's Favorite Apple Sauce Goes Pink In Support of Breast Cancer Awareness
With Limited Edition Packaging and Susan G. Komen Race for the Cure(R) Support
PLANO, Texas, June 1 /PRNewswire/ -- Today Mott's announced its support of
Susan G. Komen for the Cure(R) by launching "Pink to the Core(TM)"
limited-edition Mott's(R) Plus Apple Sauce and Mott's Healthy Harvest(R) Apple
Sauce, available through October. In connection with its "Pink to the Core"
promotion, Mott's has pledged to donate $300,000 to the organization.
"Susan G. Komen for the Cure is the world's largest grassroots network of
breast cancer survivors and activists, and Mott's is proud to join their
efforts to find the cures," said Dave Fleming, brand director for Mott's. "Our
Plus and Healthy Harvest apple sauces help support women's healthful
lifestyles -- each container provides a full serving of real fruit. And we
couldn't be prouder to support such a worthwhile cause."
Mott's Plus and Mott's Healthy Harvest Apple Sauces are two great options for
women looking for a healthy, quick and convenient snack:
-- Mott's Plus Apple Sauce is a delicious snack with beneficial
nutrients for women. It is available in three great flavors --
Pomegranate with antioxidant Vitamins C and E, Harvest Apple with
calcium, and Cranberry Raspberry with fiber.
-- Mott's Healthy Harvest Apple Sauce contains an excellent source of
Vitamin C, is naturally fat- and cholesterol-free and is available in
five delicious flavors -- Blueberry Delight, Granny Smith, Country
Berry, Summer Strawberry and Peach Medley.
In addition to the "Pink to the Core" promotion, Mott's is a National Series
Sponsor of the 2009 Susan G. Komen Race for the Cure(R) Series. The world's
largest series of 5K runs and fitness walks raises significant funds and
awareness about breast cancer and breast health, celebrates breast cancer
survivorship and honors those who have lost their battle with the disease.
Mott's Healthy Harvest and Mott's Plus Apple Sauces, along with a variety of
additional Mott's products, will be on hand to help fuel race teams before,
during and after the races.
"The Susan G. Komen Race for the Cure Series operates in more than 120 cities
in five countries, raising the funds that have changed the course of breast
cancer for millions of women and men all around the world," said Katrina
McGhee, vice president, global partnerships at Susan G. Komen for the Cure.
"We are deeply appreciative of all those who participate, and for the
long-time sponsors and new sponsors who help us educate people the world over
through this series."
About Mott's
Mott's, a brand of Dr Pepper Snapple Group (NYSE: DPS), is the nation's
leading producer of branded apple sauce and apple juice. Since 1842, Mott's
has proudly created delicious and healthy products for adults and children.
Mott's continues to provide "simple solutions" for health and snacking to meet
the needs of today's busy families. Mott's is available in a variety of juice
and sauce offerings like Mott's Plus, Mott's Natural and Mott's for Tots
juices. DPS is the leading producer of flavored soft drinks, marketing Mott's
and 50-plus other beverage brands across North America and the Caribbean. For
more information on Mott's, visit www.Motts.com or at www.drpeppersnapple.com.
About Susan G. Komen For The CureNancy G. Brinker promised her dying sister,
Susan G. Komen, she would do everything in her power to end breast cancer
forever. In 1982, that promise became Susan G. Komen for the Cure and launched
the global breast cancer movement. Today, Komen for the Cure is the world's
largest grassroots network of breast cancer survivors and activists fighting
to save lives, empower people, ensure quality care for all and energize
science to find the cures. Thanks to events like the Komen Race for the Cure,
$1.3 billion has been invested to fulfill the promise, becoming the largest
source of nonprofit funds in the world dedicated to the fight against breast
cancer. For more information about Susan G. Komen for the Cure, breast health
or breast cancer, visit www.komen.org or call 1-877-GO KOMEN (465-6636).
SOURCE Mott's
Marisa Lalli of Ketchum for Mott's, Marisa.Lalli@Ketchum.com, +1-646-935-4180
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