True Religion Opens New Branded Retail Store at Fashion Square in Sherman Oaks, Ca

VERNON, Calif--(Business Wire)--
True Religion Apparel, Inc. (Nasdaq:TRLG) today announced the opening of a new
branded retail store at Fashion Square in Sherman Oaks, California. Located at
14006 Riverside Drive, the 1,632 square-foot branded store will offer shoppers
the entire True Religion collection for men, women and kids, including its
signature jean styles, its expanding denim, sportswear and handbag collection,
and a full range of licensed product, such as footwear, swimwear, headwear and
fragrances.

Located in the heart of the San Fernando Valley, Fashion Square spans over
845,000 square feet of premier retail space. Over 130 specialty retailers are
located at Fashion Square, including Apple, Coach and Zara, and the San Fernando
Valley`s only Bloomingdale`s. Fashion Square is conveniently located off the 101
Freeway, providing access to the entire Valley and some of the most affluent
neighborhoods in Los Angeles, including North Hollywood and the Hollywood Hills,
Studio City, Bel Air and Brentwood. Fashion Square is located within five miles
of over 700,000 residents with annual incomes exceeding $85,000.

"We are committed to increasing our branded retail presence in key markets for
True Religion Apparel, such as Los Angeles," said Jeffrey Lubell, chairman,
chief executive officer and chief merchant of True Religion Apparel, Inc. "We
believe the expansion of our branded retail stores complements the growth within
our premium wholesale accounts, increasing the accessibility of our apparel
collections to U.S. consumers and building awareness of the True Religion
brand."

"Fashion Square is a destination for contemporary apparel in the San Fernando
Valley," said Michael Buckley, president of True Religion Apparel, Inc. "We
expect that our high-quality, trend-setting merchandise will be well received by
the Fashion Square shoppers."

About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a growing, design-based jeans and jean-related
sportswear brand. The company designs, manufactures and markets True Religion
Apparel products, including its premium True Religion Brand Jeans. Its expanding
product line, which includes high-quality, distinctive styling and fit in denim,
sportswear, and licensed products, may be found in contemporary department
stores and boutiques in 50 countries around the world, including the United
States, Canada, Germany, United Kingdom, Japan, Korea, France, Spain, Sweden,
Greece, Italy, Mexico, Australia, South Africa and China. For more information,
please visit www.truereligionbrandjeans.com.

This press release contains forward-looking statements within the meaning of the
"safe harbor" provisions of the Private Securities Litigation Reform Act of
1995. These statements are based upon our current expectations and speak only as
of the date hereof. Our actual results may differ materially and adversely from
those expressed in any forward-looking statements as a result of various factors
and uncertainties, including uncertainties as to the nature of the apparel
industry, including changing customer demand and tastes, seasonality, customer
acceptance of new products, the impact of competitive products and pricing,
dependence on existing management and general economic conditions. Our Annual
Report on Form 10-K, recent and forthcoming Quarterly Reports on Form 10-Q,
recent Current Reports on Form 8-K, and other SEC filings discuss some of the
important risk factors that may affect our business, results of operations and
financial condition. The Company undertakes no obligation to revise or update
publicly any forward-looking statements for any reason

True Religion Apparel, Inc.
Pete Collins, Chief Financial Officer
323-266-3072
or
Investor Relations
ICR, Inc.
Laura Foster, 310-954-1100

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