Graj + Gustavsen`s Simon Graj Named to Intellectual Asset Management Magazine`s List of World`s Leading Intellectual Property Strategists

NEW YORK--(Business Wire)--
Graj + Gustavsen (G+G, www.ggny.com), an integrated branding firm known for
building consumer brands, today announced that Founding Partner Simon Graj has
been named to Intellectual Asset Management (IAM, www.iam-magazine.com)
magazine`s inaugural list of the World`s 250 Leading Intellectual Property
Strategists. The IAM 250 - A Guide to the World`s Leading IP Strategists debuted
in the publication`s April 2009 edition, set to launch today as a separate,
exclusive publication.

"I am honored to receive this designation and to be included among this group of
world-class IP specialists," said Simon Graj, Founding Partner of Graj +
Gustavsen. "In the face of today`s challenging environment, seeking new ways to
maximize a brand`s intellectual property is more important than ever, and making
a brand`s intangibles tangible is the key to success today and in the future."

The IAM 250, www.iam-250.com, is the result of Intellectual Asset Management`s
extensive research process, which included five months of face-to-face and
telephone interviews, as well as e-mail exchanges, with several hundreds of
international intellectual property professionals. Honorees had to be nominated
by at least three people who work in organizations unrelated to their company,
as well as whom further research showed to have exceptional skill sets and
profound insight into development, creation and management of IP value.

Grounded in creating an enhanced market perception of a brand, G+G`s brand
management and licensing process positions companies in the marketplace by
considering the best way to grow businesses on an individual basis. These
approaches include: category extension and new channels of distribution through
brand licensing, sub branding, Intellectual Property sharing and brand asset
maximization. Viewing the brand-building process from an entrepreneur`s
perspective, Simon and the team at G+G ensure that brands and retail solutions
are not only great looking and engaging, but are positioned to be aligned with
market opportunities.

G+G has developed brands and created retail and online experiences for Sears,
Timberland, Carpet One, Saks Fifth Avenue, Levi`s, Target, among others. G+G was
most recently hired by HGTV to develop a strategic brand extension and product
licensing platform that enhances and supports HGTV`s position as America`s
leader in home and lifestyle programming.

About Graj + Gustavsen

Graj + Gustavsen is a New York based strategic and creative branding firm. For
20 years, G+G has partnered with brand owners, investors, and operators to
successfully maximize brand value by creating, extending, and rejuvenating
businesses and Brands. For more information, please visit www.ggny.com.

About Intellectual Asset Management magazine

Intellectual Asset Management magazine (www.iam-magazine.com) is a publication
that reports on intellectual property as a business asset. The magazine`s
primary focus is on looking at how IP can be best managed and exploited in order
to increase company profit, drive shareholder value and obtain increased
leverage in the capital markets. Its core readership primarily comprises senior
executives in IP-owning companies, corporate counsel, private practice lawyers
and attorneys, licensing and technology transfer managers, and investors and
analysts. IAM magazine is part of the IP Media Group.

Berns Communications Group
Jessica Liddell/Sarah Hrusovsky, 212-994-4660
jliddell@bcg-pr.com

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