Molecular Inc. Further Strengthens Data & Analytics Practice, Taps Sardinha to Lead Practice Group

Isobar Interactive Agency Sees Data-Driven Insight and Measurement Taking Center
Stage in 2009 and Beyond
WATERTOWN, Mass.--(Business Wire)--
Isobar interactive agency Molecular, Inc. (www.molecular.com) has appointed
Kevin Sardinha to lead its Data & Analytics Practice. He will lead the
multi-disciplinary team of experts focused on driving data-led principles and
practices in all aspects of the firm`s client work. Kevin moves into this role
from his position as a Senior Strategist within Molecular`s Strategy team, where
he led engagements for adidas, Nikon, Reebok and The Hartford.

"The ability to gather and act on intelligent customer data often spells the
difference between success and failure in the online channel," said Howard
Kogan, president of Molecular. "We have always placed a strong emphasis on
creating programs with data and analytics capabilities `built-in`, and we`re
committed to investing more in this area to ensure we remain at the top of our
industry for data-fueled, results-oriented interactive solutions."

The Data & Analytics team helps Molecular clients optimize the value of their
customer relationships by integrating and analyzing key data across all channels
to deliver relevant and actionable insight. Its experts take clients from the
creation of a performance measurement strategy, through the technical
implementation of the project roadmap and finally to the delivery of insights
and recommendations that drive value to the business and its constituents.
Companies including Reebok, adidas, Nikon and The Hartford have been
beneficiaries of the practice`s expertise. Reebok now has an integrated
measurement platform that allows it to track and optimize its online campaign
investments across cost-per-click, e-mail, search, and referral sites, as well
as track key performance indicators regarding consumer behavior and brand
recognition across multiple geographic regions.

As practice lead, Kevin brings more than 12 years of management consulting
experience that spans the financial services, pharmaceutical,
telecommunications, and government industries. Prior to Molecular, he was a
Senior Business Analyst within Keane`s Architectural Service group. Previously,
Kevin held several strategic and business analyst roles at companies such as One
to One Interactive and Exchange Solutions. During his time at Exchange
Solutions, he focused on developing customer management strategies and economic
models for financial service clients such as Fifth Third Bank, State Street
Bank, Sovereign Bank, Huntington Bank and TD Bank Financial Group.

About Molecular

Molecular is a top interactive agency that partners with results-driven
companies to create highly effective, cutting-edge digital design solutions
grounded in research and tied to business results. Since 1994, Molecular has
directed successful Web initiatives for the national leading brands, including
Nikon, Fidelity Investments, HumanaOne and Reebok. Headquartered in Boston,
Molecular is a company of Isobar, a global network of digital marketing
companies. For more information, please visit www.molecular.com.

About Isobar

Launched as a digital division of Aegis Media in May 2003, Isobar is the world`s
largest digital marketing network and is uniquely structured for an
interconnected digital world. Isobar provides the vision, infrastructure, tools
and processes that link a network of some of the very best digital agencies in
the world - all fully owned and driven by a clear vision of the future business
world. For more information, please visit www.isobar.net.

Tier One Partners
Sue Parente, 781-642-7788
sparente@tieronepr.com

Copyright Business Wire 2009