Teragram Unveils Sentiment Analysis Manager at Text Analytics Summit

Text Analytics Provider Introduces Social Media Analysis Tool for Marketers to
Manage Online Opinions
BOSTON--(Business Wire)--
Teragram, a division of SAS Institute Inc. and the leading provider of
multilingual natural language processing technologies, today announced the
launch of its Sentiment Analysis Manager (SAM), a social media analysis tool
that computes the sentiment of digital text and captures relevant information
that enables brand managers to see what their end-users are writing about their
products. Teragram is launching SAM to bring its self-developed search
technologies to marketing professionals to help them better manage their brand`s
image in the consumer market.

"The amount of online data from social media, such as blogs and message boards,
is growing at a rapid rate," said Fern Halper, partner at Hurwitz & Associates.
"The introduction of the Sentiment Analysis Manager indicates that Teragram
understands the value of mining this content in order to gauge brand reputation.
Increasingly, companies are looking to these kinds of solutions in order to
remain competitive."

In keeping with Teragram`s practice of providing automated, customizable tools
to what are normally manual and error-prone processes, SAM is the industry`s
first hybrid system that combines both a statistical method for computing
reviews as well as a rules based approach that lets brand managers evaluate
specific terms and syntaxes.

SAM automatically computes the review sentiment from mainstream sites such as
Amazon and Overstock, as well as social media outlets like blogs and Twitter
messages, and captures the overall opinion of the combined assessments. SAM also
analyzes the number of stars in a product rating to extract the general consumer
reaction to that product, and searches and evaluates both positive and negative
phrases in reviews for a more detailed breakdown of these online evaluations.
Users can extrapolate this information from SAM to create color-coded graphs to
understand exactly what these online posts mean in terms of the overall tone of
coverage of their brand.

Sentiment Analysis Manager provides statistical data on the qualitative
information that customers post on the Internet. For example, if a brand manager
for a cellular phone company wants to gauge the overall consumer sentiment
towards a specific model, they would use SAM to calculate the response based on
what people are writing about that particular phone. This works in tandem with
third party web crawlers, including Teragram`s solution, and analyzes product
language such as, "bad reception" and "expensive data plan" as well as feature
language like "fast Internet browser" and "clear screen." SAM extracts key
phrases from these reviews and also differentiates when a commonly positive or
negative word is used in the opposite tone such as, "not the best phone on the
market."

"Teragram created Sentiment Analysis Manager so that marketing and brand
management professionals can distinguish exactly what their customers are
writing about their products in online forums in real time," said Yves Schabes,
president and co-founder of Teragram. "Teragram`s strong base in automatic text
analytics and categorization has enabled us to introduce this statistical based,
customizable system to an industry that has mostly relied on qualitative
research in the past."

Sentiment Analysis Manager will be available in the third quarter of 2009, and
pricing information can be found at http://www.teragram.com/solutions/index.htm
or by calling 1-617-576-6800.

About Teragram

Teragram, a division of SAS Institute Inc., is the market leader in multilingual
natural language processing technologies that use the meaning of text to distill
relevant information from vast amounts of data. Founded in 1997 by innovators in
the field of computational linguistics, Teragram alone offers the speed,
accuracy and global language support that customers and partners demand to
retrieve and organize growing volumes of digital information. Teragram helps
customers perform more efficient searches and better organize information in
more than 30 languages, enabling them to reach new markets and make better
decisions. Teragram serves customers across the publishing, pharmaceutical,
telecommunications and financial industries, including Ariba, Ask.com,
Associated Press, CNN, Factiva, EBSCO Publishing, eBay, FAST Search & Transfer,
Forbes.com, InfoSpace, NYTimes Digital, OneSource, Reed Business Information,
Sony, WashingtonPost.com, Wolters Kluwer, the World Bank and Yahoo!. For more
information, please contact 1-617-576-6800 or visit
http://www.teragram.com/info.

SAS and all other SAS Institute Inc. product or service names are registered
trademarks or trademarks of SAS Institute Inc. in the USA and other countries.
indicates USA registration. Other brand and product names are trademarks of
their respective companies. Copyright © 2009 SAS Institute Inc. All rights
reserved.

Schwartz Communications
Brian Kramer, 781-684-0770
teragram@schwartz-pr.com

Copyright Business Wire 2009