Boston Lawnmower Debuts First Premium Brand, Lowest Priced Electric Riding Lawn Mower June 5-7th at Its Westboro

WESTBORO, MA, Jun 01 (MARKET WIRE) --
Boston Lawnmower, the premier dealer of power equipment in New England,
today announced the debut of the new AMP(TM) Rider by Ariens Company, an
all-electric riding lawn mower, which delivers as much drive and cutting
power as a conventional gas-powered riding mower without the emissions,
oil, belts or noise associated with gasoline-powered mowers. The AMP(TM)
Rider was designed to meet a growing market need for all-electric riding
mowers that can match the power, cutting precision and reliability of
gas-powered riding mowers offered by Ariens.

Boston Lawnmower staff invites the public to try out an AMP(TM) Rider
during its debut event on June 5-7 at the Westboro Location at 233
Turnpike Road, Route 9W.

"We are excited to be showcasing this first of its kind electric riding
mower by Ariens," said David Kennedy, General Manager at Boston Lawnmower.
"Now, consumers can purchase an electric riding mower knowing that behind
each purchase stands a premium brand and premium dealer ready to service
and support this new technology. We think consumers will be pleasantly
surprised when they experience the cutting power of the AMP(TM) Rider, all
the while getting a much quieter ride."

Ariens is the first company to offer a riding electric mower in
conjunction with a mass channel retail chain and through a wide and
proven dealer network across the U.S. AMP(TM) Rider will sell for an MSRP
of $3,299, the lowest priced all-electric riding lawn mower on the market.

"We understand that our customers desire alternative energy fueled mowers,
and we are methodically moving our company towards offering a line of
products that run off electric and other alternative fuels," said Dan
Ariens, company president. "With AMP(TM) Rider, we are able to offer
homeowners a way to reduce fuel expenses and produce zero emissions,
without sacrificing the power, reliability and support they expect from
Ariens' products."

The AMP(TM) Rider is clean, easy and powerful and offers the
following
features:

-- No gasoline-producing emissions
-- 50 percent quieter than gas-reliant engine mowers
-- Fully charges in 16 hours (overnight) and runs up to 75 minutes on one
charge
-- Charges with smart technology, shutting down automatically once full
charge is reached
-- Same power as a conventional gas-powered rear engine riding mower
-- Minimal maintenance: no oil, gas, belts to maintain
-- Constructed with the same durable, high performance structure used on
Ariens other premium riding mowers
-- Strong support network, with 2,000 Ariens dealers across the country

The AMP(TM) Rider will be available in Boston Lawnmower stores
starting June 5th. To learn more about AMP(TM) Rider, visit
www.ampbyariens.com and stop by the Westboro location at 233 Turnpike
Road, Route 9W.

About Ariens Company

Established in 1933 in Brillion, Wis., Ariens Company is a leading
manufacturer of outdoor power equipment for both consumer and commercial
use. The company's premium brands include Ariens Sno-Thro(R) and Ariens
zero-turn mowers for consumers, Gravely(R) commercial lawn equipment for
professional landscape contractors, as well as National specialty mowers
and Locke(R) reel mowers for the golf, turf, and sports turf industries.
Ariens' affiliates, Stens Corporation and its Australian counterpart,
Bynorm Group, supply replacement parts to the outdoor power equipment
industry. Visit www.ampbyariens.com for more information about AMP(TM)
Rider.

CONTACT:

Caroline March-Long
On Behalf of Ariens/Boston Lawnmower
434-295-5938 - office
434-760-1948 - mobile
Email Contact
(Photos available upon request)

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